Building a brand depends on every point of contact that each employee has with customers, prospects, and partners. And despite being experts within respective disciplines, everyone is still occasionally bedeviled by a common high school nemesis: GRAMMAR! To help with the challenge, Opus sends out weekly “Friday Grammar Notes,” addressing misspellings, misuses, and misnomers in everyday communication. This quickly became the source of much dialogue around the proverbial water cooler, so we decided to make it a recurring feature on our blog. We hope you find it as useful as we do!
This month we demystified more common misspellings, provided free advice on whether to use complimentary or complementary, gave pronouncements on proper pronoun usage, did some spring cleaning of redundant phrases, and found the most important takeaway of March Madness: plural possessives.