From The Blog

Opus Proudly Announces Partnership with Cvent

The Opus team is thrilled to announce our partnership with Cvent, a leader in meeting and event technology. The integration of Cvent’s technology with our agency’s strategic and executional offerings promises to create new value for existing and future customers. Read the full release:

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Doing Good for the Summer

Barbeques, afternoons at the pool, and giving back to the community. That’s what summer is all about, right? At Opus, it definitely is. Focusing on philanthropic efforts is a year-round affair for the agency, but during summer 2017, we worked on taking it up a notch. Here’s how.

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Four Reasons Event Pros Love Film Festivals

Tickets to film festivals around the country are becoming more coveted and sought after every year. As event professionals, we asked ourselves, “What are these film festivals doing right?” Turns out it’s a lot! We sat down with the folks from the Napa Valley Film Festival, Marc and Brenda Lhormer, to learn more.

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Monthly Grammar Notes: June 2017

Opus is a full-service marketing agency. As such, we consider each and every member of the Opus team to have a direct hand in marketing. Every point of contact with customers, prospects, and partners presents an opportunity to further our brand. We take pride in the quantity and quality of our communication—no matter the medium—which makes it even more important for our writing to be strong and free of errors. To that end, Opus sends out weekly “Friday Grammar Notes” with the aim of raising the bar of the written word across the entire agency. Our notes should provide utility to everyone, whether you’re a fledgling scribbler or a confirmed word nerd.

This month we discuss lose-loose situations, say what needs saying about gerunds, and remind you that less is more (but sometimes it’s fewer).

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Final Four 2017 - Phoenix, AZ

An Events Agency’s Favorite Events

Not only do we love being event professionals, we love being attendees as well! Enjoying an event as an attendee allows us to learn about the industry and have fun at the same time. Here are a few of our personal favorite events:

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Monthly Grammar Tips: May 2017

Building a brand depends on every point of contact that each employee has with customers, prospects, and partners. And despite being experts within respective disciplines, everyone is still occasionally bedeviled by a common high school nemesis: GRAMMAR! To help with the challenge, Opus sends out weekly “Friday Grammar Notes,” addressing misspellings, misuses, and misnomers in everyday communication. This quickly became the source of much dialogue around the proverbial water cooler, so we decided to make it a recurring feature on our blog. We hope you find it as useful as we do!

This month we delve into the disappearing hyphen, exposed a few events-related misspellings, clarified some compound nouns (and the verbs that form them), and laid down the law on clichés worth deleting.

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A Healthy Team is a Happy Team!

Opus values the importance of mental and physical health, which is why Opus employees are provided with various opportunities to work toward being their best selves. Read about our health initiatives:

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e-book audience acquisition

e-book: Key Steps to Acquiring the Right Audience for Your Event

One major question that faces any event marketer at the outset of the planning process: how do I fill these seats?

Event registrants and final attendees are probably one of the key performance indicators (KPIs) that you’re using to track the success of your event. Do you feel like you’ve got a lot of questions and not a lot of answers? You’re in luck: this e-book will help you assemble the ideal audience for your next event.

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Monthly Grammar Notes: April 2017

Opus is a full-service marketing agency. As such, we consider each and every member of the Opus team to have a direct hand in marketing. Every point of contact with customers, prospects, and partners presents an opportunity to further our brand. We take pride in the quantity and quality of our communication—no matter the medium—which makes it even more important for our writing to be strong and free of errors. To that end, Opus sends out weekly “Friday Grammar Notes” with the aim of raising the bar of the written word across the entire agency. Our notes should provide utility to everyone, whether you’re a fledgling scribbler or a confirmed word nerd. 

This month we recalibrate conjunction conventions, talk about why it’s okay to care about the Oxford comma, count the Ls in “canceled,” and pontificate on particularly pointless prepositions.

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Passport PDX Airport Carpet

Event Manager: a great career if you love to travel!

Our resident Road Warriors can certainly tell you: they travel a lot, and have the airline miles and hotel loyalty points to prove it! Managing events around the globe takes a serious amount of jet-setting, so your average Event Manager is a seasoned veteran.

Recently, the popular business travel blog TravelSkills.com featured a list of the best careers for travel addicts. It was no surprise to us to see Event Manager make the list!

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