We recently hosted a networking breakfast for event marketers in the Bay Area to meet up, get to know one another, and get the low-down on the industry’s latest developments.
In an increasingly competitive environment, brand marketers are investing more in their event content with the aim of attracting attendees and creating powerful engagement around their key messages.
To help you understand just that, we’ve put together this e-book outlining six steps (and their associated benefits) to implement a content strategy for your events.
Incentive programs aren’t easy! Every organization has their own set of values, culture, and system of accountability. Once they’ve been established, and you’ve built an incentive program to reflect them, the big question remains: How do you create an incredible incentive trip?
Imitation is the sincerest form of flattery…
If you’ve worked with a talented designer or creative team, you know the value they offer. They can bring your brand to life in ways you never imagined; create delightful digital, print, and real-world experiences for your customers and other important audiences; and help you stand out from the competition.
Event Marketers own some of the most immersive and powerful touchpoints in the customer experience landscape, which puts us under increasing pressure to demonstrate return on investment. But are we losing focus on the Customer Experience and how that is linked to ROI?