Alaska Airlines “Beyond Service” Program

Alaska Air Group partnered with Opus to create a brand experience for all primary customer-facing employees, launching the company’s Alaska Beyond campaign and activating a workforce of brand passionates.

Nine months, 8,000 attendees, 63 two-day sessions, and an eighth consecutive J.D. Powers customer satisfaction award later? Mission accomplished.

Project Details

  • Client: Alaska Air Group
  • Website: Alaska Beyond
  • Duration: Nine months
  • Attendees: 8,000
  • Two-day Sessions: 63