Opus recently released an e-book detailing the reasons you need a content marketing strategy for your event. Developing your own content marketing strategy is good—but it’s just a start! Factoring video into your content plan is a step in the right direction: the Content Marketing Institute’s 2017 B2B Content Marketing Report ranked it as the sixth-most commonly used tactic by B2B marketers. The big question remains: how do I do it?
Luckily, Event Marketer recently published a helpful guide for designing B2B event content strategy—here are their thoughts on folding video into the mix: