There’s both an art and a science to effectively pricing an event. Any strategy for maximizing your event’s attendance and revenue is built on a business school staple: the price-demand curve.
In this e-book, we explore multiple tactics employed by the typical event marketer when determining proper pricing for an event, as well as the thinking behind the decision-making.
Pat McClellan, EVP of Marketing and Strategy at Opus, has spent more than 30 years building his strategic marketing skill set, drawing on a passion for technology and analytics. In this e-book, Pat illustrates the full pricing process for a hypothetical event marketer, analyzing the effectiveness of multiple revenue- and attendance-driving pricing tactics.
Read more to learn how to meet your event’s attendance and revenue goals for the future.
Like what you see here? Check out the rest of our collective wisdom.