e-book: Key Steps to Acquiring the Right Audience for Your Event

One major question that faces any event marketer at the outset of the planning process: how do I fill these seats?

Event registrants and final attendees are probably one of the key performance indicators (KPIs) that you’re using to track the success of your event. Do you feel like you’ve got a lot of questions and not a lot of answers? You’re in luck: this e-book will help you assemble the ideal audience for your next event.

Dana Larson, VP of Content Strategy for Opus Agency, draws on more than 20 years of content and marketing experience to bring the industry insight and best practices to make the question of audience acquisition more approachable. Go into your next status meeting brimming with confidence using Dana’s simplified, three-pronged approach covering strategy, design and implementation, and performance analytics.


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