Alaska Airlines

Flight Path 2

Building culture for airline employees, who by nature are in different places and play varied roles, highlights the importance of a cohesive experience across all audiences. Brand moments are just as important for internal teammates as they are for customers.

Venue Sourcing

Event management

Event production

Event identity

Experience Design

We helped Alaska Airlines build the Flight Path 2 experience and training program, where the organization’s 21,500 employees participated in staggered, half-day sessions to align with the brand and connect with each other. The space we helped create, with extra-comfortable armchairs and a home-grown feel, drove home the importance of the Alaska Airlines experience to team members from all regions and roles.