Project Description

Amazon

re: MARS

What started as an informal, invite-only event hosted by Jeff Bezos evolved into 2019’s first annual re:MARS conference. Amazon turned to Opus to scale this high-touch event from 200 attendees to more than 2,200 (nearly 40% of whom are executive- or founder-level) while preserving the original vision and intimate atmosphere. 

Event management

Event production

Experience design

Opus created spaces for attendees to share in and explore four pillars of artificial intelligence-related content: machine learning, automation, robotics, and space (which together spell out MARS). Amazon amped up the reach of their message by adding product launches to the keynote and facilitating 100+ breakout sessions. To keep things fun, we closed out the show with a robotics showcase (featuring the return of the ever-popular BattleBots) and a swath of highly coveted swag prizes.

amazon06
amazon05
amazon04
amazon03
amazon02
amazon01
2020-07-02T18:01:36-07:00

Google

Made by GoogleLaunching a hardware line with immersive branded spaces and a global livestream.

2020-07-02T18:05:31-07:00

Microsoft

Microsoft InspireBuilding and evolving a premier partner conference since 1999.

2020-07-03T07:43:16-07:00

Workday

ElevateTaking a global roadshow off the beaten path with non-traditional venues.