Google Home Mini Golf
The Google Home helps users navigate life’s little obstacles. MAS took the lead as part of the Opus collective and worked with Google to prove it to the uninitiated with a seven-hole mini golf course with brand touchpoints at every turn.
Each hole was designed to represent a different room of a house, and visitors navigated through the rooms to discover how the Google Home could access the morning news in the bedroom, look up recipes in the kitchen, and view a Nest security camera on the porch. Google toured the country with this innovative activation (they even brought golf pros along to help sharpen attendees’ short game), building buzz and creating fun along the way.