Project Description

Microsoft

Third-party Events

Microsoft partners with Opus to manage the alignment and execution of their brand presence at global third-party industry tradeshows and expositions. While the nature of each brand activation varies by site and audience, we use program structure and sound logistical planning to deliver positive attendee experiences – and consistent brand presence – across all sizes of events and on a global scale.

Event management

Registration

Microsoft’s presence at Hannover Messe, the world’s leading industrial show, featured a full-size Daimler truck cab, a Rockwell Automation CAMA Machine, and a ThyssenKrupp mobility stairlift. At Smart City Expo, Microsoft’s 4,500-square-foot booth became a city itself, hosting 67 sponsor pods, four meeting rooms, a hospitality lounge, and a Volkswagen e-Golf. In Davos, Switzerland, at the World Economic Forum, the Opus team transformed a local bakery and bowling alley into Microsoft Café, where high-profile guests such as Bill Gates, Satya Nadella, and Joe Biden hosted meetings.

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“Thank you for your dedication, passion, and amazing teamwork. None of what we accomplish is possible without each of you. Together each one of us accomplishes more!”
Director of Global Event Marketing | Microsoft

2020-07-14T14:49:37-07:00

AnitaB.org

Grace Hopper CelebrationEmpowering, celebrating, and connecting women in tech.

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Microsoft

Microsoft InspireBuilding and evolving a premier partner conference since 1999.

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Salesforce

Sales Cloud at DreamforceCrafting an intimate experience for a special Dreamforce audience.