Microsoft partners with Opus to manage the alignment and execution of their brand presence at global third-party industry tradeshows and expositions. While the nature of each brand activation varies by site and audience, we use program structure and sound logistical planning to deliver positive attendee experiences – and consistent brand presence – across all sizes of events and on a global scale.
Microsoft’s presence at Hannover Messe, the world’s leading industrial show, featured a full-size Daimler truck cab, a Rockwell Automation CAMA Machine, and a ThyssenKrupp mobility stairlift. At Smart City Expo, Microsoft’s 4,500-square-foot booth became a city itself, hosting 67 sponsor pods, four meeting rooms, a hospitality lounge, and a Volkswagen e-Golf. In Davos, Switzerland, at the World Economic Forum, the Opus team transformed a local bakery and bowling alley into Microsoft Café, where high-profile guests such as Bill Gates, Satya Nadella, and Joe Biden hosted meetings.
“Thank you for your dedication, passion, and amazing teamwork. None of what we accomplish is possible without each of you. Together each one of us accomplishes more!”
Director of Global Event Marketing | Microsoft