Dreamforce (which drew in 171,000+ attendees in 2019) is a jam-packed experience for attendees of all stripes. Within the mega-sized event, Salesforce held an invite-only Sales Cloud Trailblazing Women event.
To bring the experience to life, we helped Salesforce build a uniquely intimate atmosphere where the 90 women in attendance felt like they were a world away from the central event. We took over the Bluestem Brasserie restaurant for a week and redecorated with custom furniture and brand touchpoints. The design team created a focal point with a stunning entry wall and built out the space with signage that extended the main event’s theme and Salesforce’s branding while cultivating a unique experience for the trailblazing women.