YouTube

Creators Summit

YouTube came to our team to bring their vision for a VIP user conference to life. MAS, as part of the Opus collective, cooked up a series of offbeat and exciting multi-day summits for YouTube’s top content creators, featuring inspiring conversations, lively parties, and unique excursions around each city. 

Each summit is themed to a different community (including Top Creators, Black Creators, Latin American Creators, and Gamer Creators), helping YouTube celebrate the groups by leaning into their culture and embracing their distinct objectives. While each experience is customized for the audience, we ensure the quality and caliber of branding and experiences are consistent across the entire program and can be translated to summits in other countries.