Every year, AnitaB.org welcomes thousands of women from around the world to deepen their relationship with technology, expand their knowledge of the industry, and explore opportunities to pursue technology-focused careers at the Grace Hopper Celebration of Women in Computing (GHC). This three-day event is the world’s largest gathering of women technologists, attracting more than 20,000 students and professionals in 2018, and serves as a massive opportunity for technology brands to speak directly to up-and-coming professionals before they enter the workforce.
In 2018, AnitaB.org sought to improve the show floor experience for their attendees and maximize sponsorship opportunities to improve returns on exhibitor investment and attendee experience. With more than 21,000 attendees slated for 2018, crowd movement and content accessibility were a major concern. Additionally, expanded attendance necessitated a multi-venue event design, which comes with added logistical challenges.
Opus partnered with AnitaB.org to uplevel the show floor design and transition from a traditional expo to a more modern park atmosphere. The streamlined design and production process eased planning, and included a 40-foot-wide aisle to facilitate people movement and more natural on-floor networking. Opus identified multiple unused lounge spaces and repurposed them for targeted networking experience spaces, which resulted in higher satisfaction for all attendees, as well as the 400+ sponsors.
Along with revolutionizing the expo floor with updated branding, design, and management, Opus provided full event management services across five venues, along with full-service keynote production, including design, build, and execution.
Opus helped AnitaB.org deliver a modernized, personal event experience for the 2018 GHC attendees, and helped establish a platform for increased sponsorship revenue, solidifying funding sources for future events. Streamlined production processes and improved vendor communication protocols paved the way for better planning processes for future events.