Comprehensive Event Strategy
Prevent blind spending by aligning event vision with specific marketing objectives.
Before you make a big marketing investment, you want to know you’ll be spending it to reach the right people, and engage them the right way by delivering the right message. That’s where our Strategists come in.
We want to understand why you do events, and how you define and measure success. We start with the fundamentals: Event portfolio; scale, location, and frequency; audience segmentation and cost of acquisition; competitive landscape and positioning; and metrics strategy, data collection, and analytics. Opus will help you define your audiences and figure out the best ways to engage them, and then craft experiences that resonate with your audience while supporting your brand.