From social keynotes to full broadcasts, brands are putting conversations at the forefront of their virtual event experiences.
In the workplace, in events, and in life, diversity and inclusion are more important than ever before. Here are some tips to help ensure a welcoming event for everyone.
As part of a collaboration between Event Marketer and Opus, we held two roundtable conversations with industry experts from leading event marketers.
Download Opus Agency’s whitepaper to learn how three top cultural trends will affect event management in the near future.
Since it is no longer “cool to be manufactured,” brands are evolving their social media-centric activations in favor of authenticity.
As part of a collaboration between Event Marketer and Opus, we held a roundtable conversation with industry experts from leading event marketers.
Google I/O, Google’s closely watched annual developer conference that takes place in May, is where Google announces their latest technology and product developments. This year at the I/O keynote, Google revealed a new augmented reality wayfinding feature in their event app. AR wayfinding and signage technology helps attendees get around large event campuses (something Opus clients are no stranger to), by indicating locations of sessions, food & beverage stations, activations, and other event features in relation to the attendee’s current location. Attendees can simply view the event space through their phone’s camera, and AR will populate the live image with nearby points of attraction and helpful wayfinding information. This technology has the power to irrevocably alter your attendees’ expectations for onsite navigation for the better.