Events are more
valuable than ever, and despite current
marketplace and economic headwinds, they are
evolving to meet attendee expectations and
drive growth for
brands.
While 2022 was
the year of the Reunion Tours, 2023 will be the
year of the Great Recharge. At work and at home,
marketers and business leaders will all use the
halo of the recession to regroup, simplify, and
focus. This is the year when less-is-more,
small-is-big, and go-to-the-people will
reign.
Let’s look at
the
top five trends
for 2023
— and how they
will impact event strategy.
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📱 High-Tech
Inventions and High-Level Activations at
CES
Eye-Catching
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That feeling when you
have so many things to do you can't do any of them?
Psychologists have a name for it.
Here is the Solution
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big-picture strategic insights for
navigating 2023.
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