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XO Newsletter

ISSUE 023: JANUARY 2023

Five Movements Driving Us Forward in 2023

Events are more valuable than ever, and despite current marketplace and economic headwinds, they are evolving to meet attendee expectations and drive growth for brands.

 

While 2022 was the year of the Reunion Tours, 2023 will be the year of the Great Recharge. At work and at home, marketers and business leaders will all use the halo of the recession to regroup, simplify, and focus. This is the year when less-is-more, small-is-big, and go-to-the-people will reign.

 

Let’s look at the top five trends for 2023 — and how they will impact event strategy.

Paula Mettler Headshot

Paula Mettler

Brand Journalist

  

  

  

  

  

ICYMI

📝 Nine Lessons We Learned About the Event Industry in 2022 

Biggest Takeaways

  

  

  

📱 High-Tech Inventions and High-Level Activations at CES

Eye-Catching

  

  

  

🎯 Meeting Design for Intention, Not Attention

Make it Personal  

  

  

  

🤩 Seventeen Interactive Ideas for Engaging Large Crowds

Getting Involved

  

  

  

💡 The Future of OOH in the Next Ten Years

Beyond the Screen

  

  

  

✈️ Two New Requirements for Travel to EU Countries

Global Meetings

  

  

  

💻 The Value In the “Know-Before-You-Go” Webinar

Setting Expectations

  

  

  

🫶 How to Help Event Attendees Feel Like They Belong

Cultivating Connections

  

  

  

Just Because Image

JUST BECAUSE

Overwhelm Freeze

That feeling when you have so many things to do you can't do any of them? Psychologists have a name for it.

 

Here is the Solution

  

  

 

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