Opus Agency's Johanna Bauswein Named Top Woman in Marketing
Opus Agency's Johanna Bauswein Named Top Woman in Marketing
Johanna Bauswein, Sr. Project Manager at Opus Agency, was nominated by peers for the Top Women in Marketing award by Chief Marketer. Her contributions to innovation have reached far, touching internal processes, client portfolios, and the greater experience industry, landing her a well-deserved spot on the Top Women in Marketing list as “Tech Titan.”
Chief Marketer dedicates the title of Tech Titan to someone who “tapped into technology to amplify a marketing campaign [and] knew how to utilize tech to help drive a campaign forward and put purpose with the pizazz.”
Jo earned the “Tech Titan” for leading the development of our in-house application, OAsys. This new app allows our teams at Opus Agency to shift out of the manual, duplicative work typically done in spreadsheets and into a single-source-of-truth digital workspace. With OAsys, the team is able to create directories of reusable data around venues, meeting spaces, and contacts for the entire team to reference for every event we produce, saving hours of manual data entry, eliminating the need for printed materials, and reducing paper consumption by thousands of pages.
“Jo’s tireless dedication to the development and implementation of OAsys has positioned her team to radically improve the way they manage their data,” says Kellie Jewett, VP, Project Management. “She has shown deep commitment to the integrity of the tool and has gone above and beyond to ensure her teammates have a seamless adoption of OAsys.”
Chief Marketer is an information hub connecting a global portfolio of more than a dozen marketing-focused brands, including Event Marketer, AdExchanger, AdMonsters, Esports Business, Cynopsis, Multichannel Merchant, PR News, Studio Daily, and more.
Meet the 2022 Top Women in Marketing here.
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