SymantecTM @ RSA®

 

SymantecTM had their sights set on a huge goal—show up at RSA®, the world’s largest security conference, in a totally novel way, showcasing the ”new” Symantec after their recent split from Veritas. They asked Opus to help them make it happen.

Working on an extremely tight timeline, Symantec put some of the industry’s leading digital technology minds to work forming a strategy to create a totally fresh brand experience.

With the goal of making Symantec a beacon at the center of the RSA experience, Opus helped create the world’s first tight-ratio LED ring. A 10-foot-tall, 30-foot-wide video ring was the centerpiece of Symantec’s booth, appearing to float above the conference floor while delivering the updated Symantec brand experience in all directions. The awe-inspiring setup and completely novel nature of the installation made Symantec a hot topic on the conference floor.

In addition to the incredible ring, Symantec’s booth included a flexible theater space lined with 10-foot-tall LED pillars that drew attendees in and provided an interactive, solution-focused experience.

Beyond Symantec’s show floor presence, Symantec had a critical need to drive strong attendance to their RSA keynote presentation. Opus supported the development of their keynote message and helped produce a corresponding creative presentation.

Finally, Symantec asked Opus to develop a print ad promoting Symantec’s presence at RSA. On short notice, Opus put together an eye-grabbing full-page ad that ran in the Wall Street Journal.

Symantec had a grand vision to use RSA as their newly focused company’s coming-out party. Opus helped them share that vision in every direction, across the entire scope of cybersecurity’s biggest annual event.

Project Details

  • Client: Symantec
  • Services: Brand Refresh, Brand Strategy, Expo Booth Development, Production, Keynote Strategy Support, Keynote Creative Support, Print Advertising, Industry-First Video Ring Deployment
  • Website: www.symantec.com
  • Client Quote:  “Opus did an awesome job helping us bring to life the goals and ideas we had for making an enormous splash at RSA 2016. We couldn’t have done it without them!”—Blake Shumway, Senior Event Marketing Manager, Global Event Activation