Issue 020

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<div style="display:none;font-size:1px;color:#ffffff;line-height:1px;max-height:0px;max-width:0px;opacity:0;overflow:hidden;margin-right:100%;"> Audience Acquisition </div> <style type="text/css"> .fontsize2 { font-size: 10px; line-height: 14px; } .fontsize3 { font-size: 12px; line-height: 16px; } .fontsize4 { font-size: 14px; line-height: 18px; } .fontsize5 { font-size: 16px; line-height: 18px; } .fontsize6 { font-size: 36px; line-height: 36px; } .fontsize7 { font-size: 40px; line-height: 40px; } .width600 { width: 600px; } .width520 { width: 520px; } .backgroundcolor { background-color: #c8c8c8; } .col3 td { width: 162px !important; } .col3img { width: 162px !important; } @media screen and (max-width:600px) { .backgroundcolor { background-color: white; } .width600 { width: 600px; } .fontsize2 { font-size: 15px; line-height: 21px; } .fontsize3 { font-size: 18px; line-height: 24px; } .fontsize4 { font-size: 21px; line-height: 27px; } .fontsize5 { font-size: 24px; line-height: 27px; } .fontsize6 { font-size: 54px; 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vertical-align:middle;" valign="middle" class=""> <font color="#001ef0" face="Trebuchet MS, sans-serif" style="font-family:Trebuchet MS, sans-serif; color:#001ef0;"> <a href="https://www.opusagency.com/xo"> <img alt="xo" border="0" height="58" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/626019a625786bf5f3beace1_xo.png" width="112"> </a> </font> </td> <td align="right" style="text-align:right; vertical-align:top;" valign="top"> <font color="#001ef0" face="Trebuchet MS, sans-serif" style="color:#001ef0; font-family:Trebuchet MS, sans-serif;"> <a href="https://www.opusagency.com/"> <img alt="by" border="0" height="46" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/626019a663d7881ea83e2e09_by.png" width="58"><img alt="opus" border="0" height="46" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/626019a6f00cd106fe8f21da_opus.gif" width="89"> </a> </font> </td> </tr> <tr> <td align="right" style="text-align:right; vertical-align:bottom;" valign="bottom"> <font class="fontsize2" face="Trebuchet MS, sans-serif" size="2" style="font-family:Trebuchet MS, sans-serif;"> <strong> Issue 020: October 2022 </strong> </font> </td> </tr> <tr> <td colspan="2" height="40" style="height:40px;">   </td> </tr> </tbody> </table> <table align="center" bgcolor="#fff" border="0" cellpadding="0" cellspacing="0" class="width600" style="margin:0px auto; background-color:#fff;" width="600"> <tbody> <tr> <td rowspan="4" style="width:40px;" width="40"> <img alt="" height="1" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/627038e2a5e51051d9592cd8_blank.gif" width="40"> </td> <td class="width520" style="position:relative;" width="520"> <a href="https://www.opusagency.com/article/new-playbook-for-audience-acquisition" target="_blank" style="text-decoration:none;"><img src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/6350240e7fbba74c54b7158b_Masthead%20%CE%93%C3%87%C3%B4%20Primary%20Image%20for%20Newsletter%20-%201114x447.png" alt="" border="0" width="520" class="width520"></a> </td> <td rowspan="4" style="width:40px;" width="40"> <img alt="" height="1" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/627038e2a5e51051d9592cd8_blank.gif" width="40"> </td> </tr> <tr> <td height="40" style="height:40px;">   </td> </tr> <tr> <td> <font face="Trebuchet MS, sans-serif" style="font-family:Trebuchet MS, sans-serif;"> <strong> <font class="fontsize7" size="7"> The New Playbook for Audience Acquisition </font> </strong> <br> <font class="fontsize4" size="4">  <br> <strong>New Approaches to Easing Registration Attrition</strong> </font> </font>  <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td height="40" style="height:40px;">   </td> </tr> </tbody> </table>   <table bgcolor="#f0f0f0" border="0" cellpadding="0" cellspacing="0" style="background-color:#f0f0f0;" class="width520" width="520"> <tbody> <tr> <td rowspan="3" style="width:40px;" width="40"> <img alt="" height="1" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/627038e2a5e51051d9592cd8_blank.gif" width="40"> </td> <td height="40" style="height:40px; width:440px;" width="440">   </td> <td rowspan="3" style="width:40px;" width="40"> <img alt="" height="1" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/627038e2a5e51051d9592cd8_blank.gif" width="40"> </td> </tr> <tr> <td height="40" style="height:40px; width:440px;" width="440"> <font face="Trebuchet MS, sans-serif" style="color:#001ef0; font-family:Trebuchet MS, sans-serif;" class="fontsize5" color="#001ef0" size="5"> <strong> </strong><strong>New movements are crystalizing, and existing trendlines are shifting. When it comes to attracting audiences, the playbook is changing.</strong> <br>   </font> <font class="fontsize4" size="4" face="Trebuchet MS, sans-serif" style="font-family:Trebuchet MS, sans-serif;"> <p>In today’s evolving realities, <a href="https://www.opusagency.com/article/new-playbook-for-audience-acquisition" target="_blank" style="text-decoration:underline;"> <font color="#001ef0" style="color:#001ef0;"><u>audience acquisition</u></font> </a> is top of mind for event marketers. Planners watch registration numbers like most people check their social media feeds. </p> <p>From the type A who wants to exceed their measurable attendee goals to the leader who wants to see their vibrant community together again, event marketers <em>live</em> for rapid-fire registration numbers that guarantee their most important messages will resonate. </p> <p>Still, current trendlines are proving that attendees are waiting until just three weeks before the event to commit, leaving many event pros biting their nails.</p> <p>Across event formats, event marketers are finding disconnects in registration and attendance, so our teams uncovered why attendees are waiting so long to register and developed three core concepts to write a new playbook for audience acquisition. </p> <p><a href="https://www.opusagency.com/article/new-playbook-for-audience-acquisition" target="_blank" style="text-decoration:underline;"> <font color="#001ef0" style="color:#001ef0;"><u>Show Me the Xs and Os!</u></font> </a></p> </font> <table> <tbody> <tr> <td align="right" style="text-align:right; vertical-align:middle;" valign="middle"> <img src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/6309247debf0f41e6702a297_Paula%20Newsletter.png" alt="" border="0" width="79" height="79" style="width:79px; height:79px; border-width:0px;"> </td> <td style="width:16px;" width="16">   </td> <td align="left" style="text-align:left; vertical-align:middle;" valign="middle"> <font class="fontsize3" face="Trebuchet MS, sans-serif" size="3" style="font-family:Trebuchet MS, sans-serif;"> <font color="#001ef0" style="color:#001ef0;"> Paula Mettler </font> <br> Brand Journalist </font> </td> </tr> </tbody> </table> </td> </tr> <tr> <td height="40" style="height:40px; width:440px;" width="440">   </td> </tr> </tbody> </table>   <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td height="40" style="height:40px;">   </td> </tr> </tbody> </table>   <table bgcolor="#ffffff" border="0" cellpadding="0" cellspacing="0" class="width520" style="background-color:#ffffff;" width="520" "=""> <tbody> <tr> <td> <table border=" 0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td align="left" class="blueleft" width="246" style="width:246px; vertical-align:top; text-align:left;" valign="top"> <a href="https://www.opusagency.com/article/meet-our-new-president-dena-lowery" target="_blank" style="text-decoration:none;"><img src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/6350241c7e4ba30fc3036a1e_Featured%20Promo%20%CE%93%C3%87%C3%B4%201.png" alt="" border="0" width="246" height="215" style="width:246px; height:215px; border-width:0px;"></a> </td> <td align="left" class="blueright" style="vertical-align:middle; text-align:left;padding-left:20px" valign="middle"> <font face="Trebuchet MS, sans-serif" style="font-family:Trebuchet MS, sans-serif;">  <br> <font class="fontsize5" size="5"><strong>Meet Our New President </strong> </font> </font> <br> <br> <font face="Trebuchet MS, sans-serif" style="font-family:Trebuchet MS, sans-serif;"> <font size="4" class="fontsize4"> <p>From event manager to industry-renowned, incredibly accomplished, beloved executive, <a href="https://www.opusagency.com/article/meet-our-new-president-dena-lowery" target="_blank" style="text-decoration:underline;"> <font color="#001ef0" style="color:#001ef0;"><u>Dena Lowery, takes the helm of our global agency.</u></font> </a><br></p> <br>   </font> </font> </td> <td style="width:40px;" width="40"> <img alt="" height="1" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/627038e2a5e51051d9592cd8_blank.gif" width="40"> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table>   <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td height="40" style="height:40px;">   </td> </tr> </tbody> </table>   <div> <strong> <font class="fontsize6" color="#001ef0" face="Trebuchet MS, sans-serif" size="6" style="color:#001ef0; font-family:Trebuchet MS, sans-serif;"> Top Tabs </font> </strong> </div>  <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td height="30" style="height:30px;">   </td> </tr> </tbody> </table>  <table border="0" cellpadding="0" cellspacing="0" class="col3"> <tbody> <tr> <td style="width:162px; vertical-align:top;" valign="top" width="162"> <font class="fontsize3" face="Trebuchet MS, sans-serif" size="3" style="font-family:Trebuchet MS, sans-serif;">  <a href="https://muckrack.com/blog/2022/10/13/writing-press-releases-for-events" style="text-decoration:none;"> <img src="https://global-uploads.webflow.com/62151f08c425abd5e1b8c93c/6350262d7fbba70b5bb8c051_TopTabs-7%20Tips.png" alt="" class="col3img" width="162" style="width:162px;" border="0"> </a> <br>  <br> <font class="fontsize5" size="5"> <strong> 7 Tips for Writing Press Releases for Events </strong> </font> <br>  <br> Writing a press release is an essential step in distributing the event details and creating buzz.An event press release isn’t exactly the same as writing a typical press release. There are a few considerations you’ll want to keep in mind. <br> <a href="https://muckrack.com/blog/2022/10/13/writing-press-releases-for-events"> <font color="#001ef0" style="color:#001ef0; text-decoration:underline;"> <u> Create Buzz </u> </font> </a>  </font> </td> <td class="col3spacer" style="width:17px;" width="17"> <img alt="" height="1" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/627038e2a5e51051d9592cd8_blank.gif" style="width:17px; height:1px;" width="17"> </td> <td style="width:162px; vertical-align:top;" valign="top" width="162"> <font class="fontsize3" face="Trebuchet MS, sans-serif" size="3" style="font-family:Trebuchet MS, sans-serif;">  <a href="https://meetings.skift.com/office-budgets-reallocated-to-offsite-meetings/?utm_campaign=Skift%20Meetings%20Weekly%20Gathering&utm_medium=email&_hsmi=229576622&_hsenc=p2ANqtz-_sQFgIUO__rtJ4-MkaVsnXOnfnVe_dli-sbyF933qYv0TyzfjIF2I5FxzNqb7vpaYXDBB0fPSZWBU5rq3u5XaAD5mrHbkUwGmGaKGvhndnhjEZmc8&utm_content=229576622&utm_source=hs_email-strategy/programming-entertainment/article/22405845/how-top-event-companies-celebrate-their-own-teams" style="text-decoration:none;"> <img src="https://global-uploads.webflow.com/62151f08c425abd5e1b8c93c/6350277311329caf3f330796_TopTabs-Office%20Budgets.png" alt="" class="col3img" width="162" style="width:162px;" border="0"> </a> <br>  <br> <font class="fontsize5" size="5"> <strong> Office Budgets Reallocated to Offsite Meetings </strong> </font> <br>  <br> Distributed companies benefit from regularly gathering teams and creating camaraderie. Some companies are happy to use up funds previously allocated to office leases. Others invest even more.<br> <a href="https://meetings.skift.com/office-budgets-reallocated-to-offsite-meetings/?utm_campaign=Skift%20Meetings%20Weekly%20Gathering&utm_medium=email&_hsmi=229576622&_hsenc=p2ANqtz-_sQFgIUO__rtJ4-MkaVsnXOnfnVe_dli-sbyF933qYv0TyzfjIF2I5FxzNqb7vpaYXDBB0fPSZWBU5rq3u5XaAD5mrHbkUwGmGaKGvhndnhjEZmc8&utm_content=229576622&utm_source=hs_email-strategy/programming-entertainment/article/22405845/how-top-event-companies-celebrate-their-own-teams"> <font color="#001ef0" style="color:#001ef0; text-decoration:underline;"> <u> Doubling Down </u> </font> </a>  </font> </td> <td class="col3spacer" style="width:17px;" width="17"> <img alt="" height="1" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/627038e2a5e51051d9592cd8_blank.gif" style="width:17px; height:1px;" width="17"> </td> <td style="width:162px; vertical-align:top;" valign="top" width="162"> <font class="fontsize3" face="Trebuchet MS, sans-serif" size="3" style="font-family:Trebuchet MS, sans-serif;">  <a href="https://www.northstarmeetingsgroup.com/News/Industry/How-Company-Off-Sites-Are-Changing-Business-Travel" style="text-decoration:none;"> <img src="https://global-uploads.webflow.com/62151f08c425abd5e1b8c93c/635026a4b4e00dedb44aeb65_TopTabs-Company%20%27Off-Sites%27.png" alt="" class="col3img" width="162" style="width:162px;" border="0"> </a> <br>  <br> <font class="fontsize5" size="5"> <strong> How Company ‘Off-Sites’ Are Changing Business Travel </strong> </font> <br>  <br> Many newer remote-first companies are embracing retreats to foster employee connection — and turning to specialized off-site startups for help in managing the planning process.<br> <a href="https://www.northstarmeetingsgroup.com/News/Industry/How-Company-Off-Sites-Are-Changing-Business-Travel"> <font color="#001ef0" style="color:#001ef0; text-decoration:underline;"> <u> Business or Pleasure </u> </font> </a>  </font> </td> </tr> <tr class="col3spacer"> <td colspan="5" height="40" style="height:40px;"> <img alt="" height="1" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/627038e2a5e51051d9592cd8_blank.gif" style="width:1px; height:1px;" width="1"> </td> </tr> <tr> <td style="width:162px; vertical-align:top;" valign="top" width="162"> <font class="fontsize3" face="Trebuchet MS, sans-serif" size="3" style="font-family:Trebuchet MS, sans-serif;">  <a href="https://www.meetingsnet.com/negotiating-contracts/meeting-contracts-advice-new-unruly-environment" style="text-decoration:none;"> <img src="https://global-uploads.webflow.com/62151f08c425abd5e1b8c93c/635028897f263a05e3338cce_TopTabs-Meeting%20Contracts.png" alt="" class="col3img" width="162" style="width:162px;" border="0"> </a> <br>  <br> <font class="fontsize5" size="5"> <strong> Meeting Contracts: Advice for the New, Unruly Environment </strong> </font> <br>  <br> Events-industry legal expert Tyra Warner led a session at IMEX America to help planners understand how to negotiate contracts that work for their budget and minimize financial risk.<br> <a href="https://www.meetingsnet.com/negotiating-contracts/meeting-contracts-advice-new-unruly-environment"> <font color="#001ef0" style="color:#001ef0; text-decoration:underline;"> <u> Working Together </u> </font> </a>  </font> </td> <td class="col3spacer" style="width:17px;" width="17"> <img alt="" height="1" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/627038e2a5e51051d9592cd8_blank.gif" style="width:17px; height:1px;" width="17"> </td> <td style="width:162px; vertical-align:top;" valign="top" width="162"> <font class="fontsize3" face="Trebuchet MS, sans-serif" size="3" style="font-family:Trebuchet MS, sans-serif;">  <a href="https://www.chiefmarketer.com/forrester-event-trends-report-points-to-virtual-formats-sustainability-personalization/" style="text-decoration:none;"> <img src="https://global-uploads.webflow.com/62151f08c425abd5e1b8c93c/635029097ce58ecdc62afbbe_TopTabs-Virtual%20Formats.png" alt="" class="col3img" width="162" style="width:162px;" border="0"> </a> <br>  <br> <font class="fontsize5" size="5"> <strong> Forrester Report Points to Virtual Events, Sustainability, Regional Focus </strong> </font> <br>  <br> Marketers should not only consider specific audience objectives but also the various stages of the buyer’s journey and the event types that are most conducive to delivering on those business goals.<br> <a href="https://www.chiefmarketer.com/forrester-event-trends-report-points-to-virtual-formats-sustainability-personalization/"> <font color="#001ef0" style="color:#001ef0; text-decoration:underline;"> <u> Study Shows </u> </font> </a>  </font> </td> <td class="col3spacer" style="width:17px;" width="17"> <img alt="" height="1" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/627038e2a5e51051d9592cd8_blank.gif" style="width:17px; height:1px;" width="17"> </td> <td style="width:162px; vertical-align:top;" valign="top" width="162"> <font class="fontsize3" face="Trebuchet MS, sans-serif" size="3" style="font-family:Trebuchet MS, sans-serif;">  <a href="https://www.smartmeetings.com/tips-tools/145259/hispanic-heritage-adds-cultural-flair-to-meetings" style="text-decoration:none;"> <img src="https://global-uploads.webflow.com/62151f08c425abd5e1b8c93c/6350296e8d7faa7bc9fa0861_TopTabs-Hispanic%20Heritage.png" alt="" class="col3img" width="162" style="width:162px;" border="0"> </a> <br>  <br> <font class="fontsize5" size="5"> <strong> Hispanic Heritage Adds Cultural Flair to Meetings </strong> </font> <br>  <br> National Hispanic Heritage Month highlights how the diverse backgrounds of hospitality workers add richness to the breadth and level of service that can be offered at events.<br> <a href="https://www.smartmeetings.com/tips-tools/145259/hispanic-heritage-adds-cultural-flair-to-meetings"> <font color="#001ef0" style="color:#001ef0; text-decoration:underline;"> <u> Celebrating Diversity </u> </font> </a>  </font> </td> </tr> </tbody> </table>   <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td height="40" style="height:40px;">   </td> </tr> </tbody> </table>   <table bgcolor="#f5f5eb" border="0" cellpadding="0" cellspacing="0" style="background-color:#f5f5eb;" class="width520" width="520"> <tbody> <tr> <td rowspan="3" style="width:40px;" width="40"> <img alt="" height="1" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/627038e2a5e51051d9592cd8_blank.gif" width="40"> </td> <td height="40" style="height:40px;">   </td> <td rowspan="3" style="width:40px;" width="40"> <img alt="" height="1" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/627038e2a5e51051d9592cd8_blank.gif" width="40"> </td> </tr> <tr> <td height="40" style="height:40px; width:440px;" width="440"> <strong> <font class="fontsize6" color="#001ef0" face="Trebuchet MS, sans-serif" size="6" style="color:#001ef0; font-family:Trebuchet MS, sans-serif; color:#001ef0;"> Recovery Roundup </font> </strong> <br> <font class="fontsize4" size="4" face="Trebuchet MS, sans-serif" style="font-family:Trebuchet MS, sans-serif;">  <br> <strong>Studying impact and celebrating resiliency — curated stories of industry recovery for the future. </strong> <br>   </font> <table> <tbody>  <tr> <td align="center" style="text-align:center; vertical-align:top;" valign="top"> <img src="https://global-uploads.webflow.com/62151f08c425abd5e1b8c93c/6350388adb33085195d57a39_RecoveryIcons-AlmostThere.png" alt="" border="0" width="44" height="35" style="width:44px; height:35px; border-width:0px;"> </td> <td style="width:17px;" width="17"> <img alt="" height="1" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/627038e2a5e51051d9592cd8_blank.gif" style="width:17px; height:1px;" width="17"> </td> <td align="left" style="text-align:left; vertical-align:middle;" valign="middle"> <font class="fontsize4" face="Trebuchet MS, sans-serif" size="4" style="font-family:Trebuchet MS, sans-serif;"> <strong> Almost There: </strong> <br> <font color="#001ef0" style="color:#001ef0;"> <a href="https://www.northstarmeetingsgroup.com/News/Industry/Meetings-Industry-Recovery-September-2022"> <font color="#001ef0" style="color:#001ef0;"> September Meetings Volume Recovers to Nearly 90% of 2019 Levels </font> </a> </font> </font> </td> </tr>  <tr> <td colspan="3"> <font class="fontsize4" face="Trebuchet MS, sans-serif" size="4" style="font-family:Trebuchet MS, sans-serif;">   </font> </td> </tr>  <tr> <td align="center" style="text-align:center; vertical-align:top;" valign="top"> <img src="https://global-uploads.webflow.com/62151f08c425abd5e1b8c93c/63503893ce1f8828e96dab72_RecoveryIcons-SlowButSteady.png" alt="" border="0" width="44" height="35" style="width:44px; height:35px; border-width:0px;"> </td> <td style="width:17px;" width="17"> <img alt="" height="1" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/627038e2a5e51051d9592cd8_blank.gif" style="width:17px; height:1px;" width="17"> </td> <td align="left" style="text-align:left; vertical-align:middle;" valign="middle"> <font class="fontsize4" face="Trebuchet MS, sans-serif" size="4" style="font-family:Trebuchet MS, sans-serif;"> <strong> Slow But Steady: </strong> <br> <font color="#001ef0" style="color:#001ef0;"> <a href="https://www.itij.com/latest/long-read/back-business-travel-usual?"> <font color="#001ef0" style="color:#001ef0;"> Back to Business (Travel) As Usual? </font> </a> </font> </font> </td> </tr>  <tr> <td colspan="3"> <font class="fontsize4" face="Trebuchet MS, sans-serif" size="4" style="font-family:Trebuchet MS, sans-serif;">   </font> </td> </tr>  <tr> <td align="center" style="text-align:center; vertical-align:top;" valign="top"> <img src="https://global-uploads.webflow.com/62151f08c425abd5e1b8c93c/6350389a2637b785d232e605_RecoveryIcons-StaffingStress.png" alt="" border="0" width="44" height="35" style="width:44px; height:35px; border-width:0px;"> </td> <td style="width:17px;" width="17"> <img alt="" height="1" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/627038e2a5e51051d9592cd8_blank.gif" style="width:17px; height:1px;" width="17"> </td> <td align="left" style="text-align:left; vertical-align:middle;" valign="middle"> <font class="fontsize4" face="Trebuchet MS, sans-serif" size="4" style="font-family:Trebuchet MS, sans-serif;"> <strong> Staffing Stress: </strong> <br> <font color="#001ef0" style="color:#001ef0;"> <a href="https://www.meetingsnet.com/meeting-planning-toolbox/hotel-staffing-still-down-considerably"> <font color="#001ef0" style="color:#001ef0;"> Hotel Staffing Still Down Considerably </font> </a> </font> </font> </td> </tr>  <tr> <td colspan="3"> <font class="fontsize4" face="Trebuchet MS, sans-serif" size="4" style="font-family:Trebuchet MS, sans-serif;">   </font> </td> </tr>  <tr> <td align="center" style="text-align:center; vertical-align:top;" valign="top"> <img src="https://global-uploads.webflow.com/62151f08c425abd5e1b8c93c/635038a40075d6550a1cd646_RecoveryIcons-InDemand.png" alt="" border="0" width="44" height="35" style="width:44px; height:35px; border-width:0px;"> </td> <td style="width:17px;" width="17"> <img alt="" height="1" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/627038e2a5e51051d9592cd8_blank.gif" style="width:17px; height:1px;" width="17"> </td> <td align="left" style="text-align:left; vertical-align:middle;" valign="middle"> <font class="fontsize4" face="Trebuchet MS, sans-serif" size="4" style="font-family:Trebuchet MS, sans-serif;"> <strong> In Demand: </strong> <br> <font color="#001ef0" style="color:#001ef0;"> <a href="https://www.meetingsnet.com/global-events-planning/business-travelers-say-they-most-prefer-events-now"> <font color="#001ef0" style="color:#001ef0;"> Business Travelers Say They Most Prefer Events Now </font> </a> </font> </font> </td> </tr>  </tbody> </table> </td> </tr> <tr> <td height="40" style="height:40px; width:440px;" width="440">   </td> </tr> </tbody> </table>   <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td height="40" style="height:40px;">   </td> </tr> </tbody> </table>   <table bgcolor="#f5f5eb" border="0" cellpadding="0" cellspacing="0" style="background-color:#f5f5eb;" class="width520" width="520"> <tbody> <tr> <td rowspan="3" style="width:40px;" width="40"> <img alt="" height="1" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/627038e2a5e51051d9592cd8_blank.gif" width="40"> </td> <td height="40" style="height:40px;">   </td> <td rowspan="3" style="width:40px;" width="40"> <img alt="" height="1" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/627038e2a5e51051d9592cd8_blank.gif" width="40"> </td> </tr> <tr> <td height="40" pardot-data="" style="height: 40px; width: 440px; font-size: 12px;" width="440"> <strong> <font class="fontsize6" color="#001ef0" face="Trebuchet MS, sans-serif" style="color:#001ef0; font-family:Trebuchet MS, sans-serif; color:#001ef0;"> Sustainability Synopsis </font> </strong> <font face="Trebuchet MS, Helvetica, sans-serif" style="font-family:Trebuchet MS, sans-serif" size="4" class="fontsize4"> <br>  <br> <strong>From slowing to undoing — moving from net-zero to climate positive — this is what matters as we improve our shared impact.</strong> <br>  </font> <table> <tbody>  <tr> <td align="center" style="text-align:center; vertical-align:top;" valign="top"> <img src="https://global-uploads.webflow.com/62151f08c425abd5e1b8c93c/635038b2ccf322f06abd2329_SustainabilityIcons-EvolvingLandscape.png" alt="" border="0" width="44" height="35" style="width:44px; height:35px; border-width:0px;"> </td> <td style="width:17px;" width="17"> <img alt="" height="1" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/627038e2a5e51051d9592cd8_blank.gif" style="width:17px; height:1px;" width="17"> </td> <td align="left" style="text-align:left; vertical-align:middle;" valign="middle"> <font class="fontsize4" face="Trebuchet MS, sans-serif" style="font-family:Trebuchet MS, sans-serif;"> <strong> Evolving Landscape: </strong> <br> <font color="#001ef0" style="color:#001ef0;"> <a href="https://www.pcma.org/3-shifts-event-sustainability/"> <font color="#001ef0" style="color:#001ef0;"> Three Shifts in Event Sustainability </font> </a> </font> </font> </td> </tr>  <tr> <td colspan="3"> <font class="fontsize4" face="Trebuchet MS, sans-serif" style="font-family:Trebuchet MS, sans-serif;">   </font> </td> </tr>  <tr> <td align="center" style="text-align:center; vertical-align:top;" valign="top"> <img src="https://global-uploads.webflow.com/62151f08c425abd5e1b8c93c/635038b81d437aad1187089f_SustainabilityIcons-JunkKouture.png" alt="" border="0" width="44" height="35" style="width:44px; height:35px; border-width:0px;"> </td> <td style="width:17px;" width="17"> <img alt="" height="1" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/627038e2a5e51051d9592cd8_blank.gif" style="width:17px; height:1px;" width="17"> </td> <td align="left" style="text-align:left; vertical-align:middle;" valign="middle"> <font class="fontsize4" face="Trebuchet MS, sans-serif" style="font-family:Trebuchet MS, sans-serif;"> <strong> Junk Kouture: </strong> <br> <font color="#001ef0" style="color:#001ef0;"> <a href="https://www.pcma.org/junk-kouture-teens-turning-trash-into-fashion-treasure"> <font color="#001ef0" style="color:#001ef0;"> Turning Trash Into Fashion Treasure on the Global Event Stage </font> </a> </font> </font> </td> </tr>  <tr> <td colspan="3"> <font class="fontsize4" face="Trebuchet MS, sans-serif" style="font-family:Trebuchet MS, sans-serif;">   </font> </td> </tr>  <tr> <td align="center" style="text-align:center; vertical-align:top;" valign="top"> <img src="https://global-uploads.webflow.com/62151f08c425abd5e1b8c93c/635038c03f9d50a0c5221453_SustainabilityIcons-EcoInitiatives.png" alt="" border="0" width="44" height="35" style="width:44px; height:35px; border-width:0px;"> </td> <td style="width:17px;" width="17"> <img alt="" height="1" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/627038e2a5e51051d9592cd8_blank.gif" style="width:17px; height:1px;" width="17"> </td> <td align="left" style="text-align:left; vertical-align:middle;" valign="middle"> <font class="fontsize4" face="Trebuchet MS, sans-serif" style="font-family:Trebuchet MS, sans-serif;"> <strong> Eco-Initiatives: </strong> <br> <font color="#001ef0" style="color:#001ef0;"> <a href="https://www.smartmeetings.com/meeting-planning/145192/focus-on-sustainability-at-largest-imex-america-yet"> <font color="#001ef0" style="color:#001ef0;"> Focus on Sustainability at Largest IMEX America Yet </font> </a> </font> </font> </td> </tr>  <tr> <td colspan="3"> <font class="fontsize4" face="Trebuchet MS, sans-serif" style="font-family:Trebuchet MS, sans-serif;">   </font> </td> </tr>  <tr> <td align="center" style="text-align:center; vertical-align:top;" valign="top"> <img src="https://global-uploads.webflow.com/62151f08c425abd5e1b8c93c/635038c72c1a641bb183fc84_SustainabilityIcons-ActualNumbers.png" alt="" border="0" width="44" height="35" style="width:44px; height:35px; border-width:0px;"> </td> <td style="width:17px;" width="17"> <img alt="" height="1" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/627038e2a5e51051d9592cd8_blank.gif" style="width:17px; height:1px;" width="17"> </td> <td align="left" style="text-align:left; vertical-align:middle;" valign="middle"> <font class="fontsize4" face="Trebuchet MS, sans-serif" style="font-family:Trebuchet MS, sans-serif;"> <strong> Actual Numbers: </strong> <br> <font color="#001ef0" style="color:#001ef0;"> <a href="https://www.meetingsnet.com/sustainability/sustainability-imex-america-actual-numbers"> <font color="#001ef0" style="color:#001ef0;"> Sustainability at IMEX America </font> </a> </font> </font> </td> </tr>  </tbody> </table> </td> </tr> <tr> <td height="40" style="height:40px; width:440px;" width="440">   </td> </tr> </tbody> </table>   <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td height="40" style="height:40px;">   </td> </tr> </tbody> </table>   <table bgcolor="#ffffff" border="0" cellpadding="0" cellspacing="0" style="background-color:#ffffff;" class="width520" width="520"> <tbody> <tr> <td> <table> <tbody> <tr> <td align="left" class="blueleft" width="246" style="width:246px; vertical-align:top; text-align:left;" valign="top"> <a href="https://www.fastcompany.com/90791092/3-strategies-to-disrupt-yourself-for-greater-success-in-changing-times" target="_blank" style="text-decoration:none;"><img src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/6350242ada6dc3c4d7c2b0da_One%20more%20thing.png" alt="" border="0" width="246" height="215" style="width:246px; height:215px; border-width:0px;"></a> </td> <td align="left" class="blueright" style="vertical-align:middle; text-align:left;" valign="middle"> <font face="Trebuchet MS, sans-serif" style="font-family:Trebuchet MS, sans-serif;">  <br> <font class="fontsize5"> <strong> </strong><strong>Three Strategies to Disrupt Yourself for Greater Success in Changing Times</strong> <br>   </font> <br> <font class="fontsize4"> <p><strong>Industrial designer Ayse Birsel explains the tactics to use based on lessons learned from older people who designed their lives.<br><br></strong><a href="https://www.fastcompany.com/90791092/3-strategies-to-disrupt-yourself-for-greater-success-in-changing-times" target="_blank" style="text-decoration:underline;"> <font color="#001ef0" style="color:#001ef0;"><u><strong>(Im)perfect Design</strong></u> </font> </a></p> </font> <br>   </font> </td> <td style="width:40px;" width="40"> <img alt="" height="1" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/627038e2a5e51051d9592cd8_blank.gif" width="40"> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table>   <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td height="40" style="height:40px;">   </td> </tr> </tbody> </table>  <div style="text-align:center;"> <center> <font class="fontsize5" face="Trebuchet MS, sans-serif" style="font-family:Trebuchet MS, sans-serif;"> <span style="font-size:20px;"> <strong> </strong><strong>Future-focused frameworks</strong> </span> </font> </center> </div>  <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td height="40" style="height:40px;">   </td> </tr> </tbody> </table>  </td> </tr> </tbody> </table> <table align="center" bgcolor="#000" border="0" cellpadding="0" cellspacing="0" class="width600" style="margin:0px auto; 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