opus

Issue 017

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<div style="display:none;font-size:1px;color:#ffffff;line-height:1px;max-height:0px;max-width:0px;opacity:0;overflow:hidden;margin-right:100%;"> A Collegiate Approach </div> <style type="text/css"> .fontsize2 { font-size: 10px; line-height: 14px; } .fontsize3 { font-size: 12px; line-height: 16px; } .fontsize4 { font-size: 14px; line-height: 18px; } .fontsize5 { font-size: 16px; line-height: 18px; } .fontsize6 { font-size: 36px; line-height: 36px; } .fontsize7 { font-size: 40px; line-height: 40px; } .width600 { width: 600px; } .width520 { width: 520px; } .backgroundcolor { background-color: #c8c8c8; } .col3 td { width: 162px !important; } .col3img { width: 162px !important; } @media screen and (max-width:600px) { .backgroundcolor { background-color: white; } .width600 { width: 600px; } .fontsize2 { font-size: 15px; line-height: 21px; } .fontsize3 { font-size: 18px; line-height: 24px; } .fontsize4 { font-size: 21px; line-height: 27px; } .fontsize5 { font-size: 24px; line-height: 27px; } .fontsize6 { font-size: 54px; 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</td> <td rowspan="4" style="width:40px;" width="40"> <img alt="" height="1" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/627038e2a5e51051d9592cd8_blank.gif" width="40"> </td> </tr> <tr> <td align="left" rowspan="2" style="text-align:left; vertical-align:middle;" valign="middle" class=""> <font color="#001ef0" face="Trebuchet MS, sans-serif" style="font-family:Trebuchet MS, sans-serif; color:#001ef0;"> <a href="https://www.opusagency.com/xo"> <img alt="xo" border="0" height="58" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/626019a625786bf5f3beace1_xo.png" width="112"> </a> </font> </td> <td align="right" style="text-align:right; vertical-align:top;" valign="top"> <font color="#001ef0" face="Trebuchet MS, sans-serif" style="color:#001ef0; font-family:Trebuchet MS, sans-serif;"> <a href="https://www.opusagency.com/"> <img alt="by" border="0" height="46" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/626019a663d7881ea83e2e09_by.png" width="58"><img alt="opus" border="0" height="46" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/626019a6f00cd106fe8f21da_opus.gif" width="89"> </a> </font> </td> </tr> <tr> <td align="right" style="text-align:right; vertical-align:bottom;" valign="bottom"> <font class="fontsize2" face="Trebuchet MS, sans-serif" size="2" style="font-family:Trebuchet MS, sans-serif;"> <strong> Issue 017: July 2022 </strong> </font> </td> </tr> <tr> <td colspan="2" height="40" style="height:40px;"> &nbsp; </td> </tr> </tbody> </table> <table align="center" bgcolor="#fff" border="0" cellpadding="0" cellspacing="0" class="width600" style="margin:0px auto; background-color:#fff;" width="600"> <tbody> <tr> <td rowspan="4" style="width:40px;" width="40"> <img alt="" height="1" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/627038e2a5e51051d9592cd8_blank.gif" width="40"> </td> <td class="width520" style="position:relative;" width="520"> <a href="https://www.opusagency.com/article/relearning-learning" target="_blank" style="text-decoration:none;"><img src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/62d8264d6c9c432636404c89_XO_MastHead-v2.png" alt="" border="0" width="520" class="width520"></a> </td> <td rowspan="4" style="width:40px;" width="40"> <img alt="" height="1" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/627038e2a5e51051d9592cd8_blank.gif" width="40"> </td> </tr> <tr> <td height="40" style="height:40px;"> &nbsp; </td> </tr> <tr> <td> <font face="Trebuchet MS, sans-serif" style="font-family:Trebuchet MS, sans-serif;"> <strong> <font class="fontsize7" size="7"> How TikTok, MasterClass, and an Intern are Modernizing the Learners&rsquo; Experience</font></strong><strong>&nbsp; </strong> </font> <br> <font class="fontsize4" size="4"> &nbsp;<br> <strong>The educational spectrum is expanding. Academic standards are shifting. A new mental model is emerging. It&rsquo;s time to relearn what we know about learning.</strong> </font> <!-- 40px vertical spacer start --> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td height="40" style="height:40px;"> &nbsp; </td> </tr> </tbody> </table> <!-- 40px vertical spacer end --> <!-- gray section start --> <table bgcolor="#f0f0f0" border="0" cellpadding="0" cellspacing="0" style="background-color:#f0f0f0;" class="width520" width="520"> <tbody> <tr> <td rowspan="3" style="width:40px;" width="40"> <img alt="" height="1" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/627038e2a5e51051d9592cd8_blank.gif" width="40"> </td> <td height="40" style="height:40px; width:440px;" width="440"> &nbsp; </td> <td rowspan="3" style="width:40px;" width="40"> <img alt="" height="1" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/627038e2a5e51051d9592cd8_blank.gif" width="40"> </td> </tr> <tr> <td height="40" style="height:40px; width:440px;" width="440"> <font face="Trebuchet MS, sans-serif" style="color:#001ef0; font-family:Trebuchet MS, sans-serif;" class="fontsize5" color="#001ef0" size="5"> <strong> </strong><strong>Taking a student-centric approach</strong> <br> &nbsp; </font> <font class="fontsize4" size="4" face="Trebuchet MS, sans-serif" style="font-family:Trebuchet MS, sans-serif;"> <p>Successful internships are a give and take experience. Yes, the brand should teach the next generation, but the brand should also listen and learn from the next generation.&nbsp;</p><p>In that spirit, we asked our super smart summer intern, Alex, a student at the University of Florida, to give us her fresh perspective on the modern learners&rsquo; experience. In other words, we wanted to find out how the kids today are seeking information and being taught in a formal classroom setting&mdash;and, in turn, how we all can evolve our event playbooks.&nbsp;</p><p><a href="https://www.opusagency.com/article/relearning-learning" target="_blank" style="text-decoration:underline;"><font color="#001ef0" style="color:#001ef0;"><u><strong>Here are eight tips on how to approach event architecture with a student-centric mindset.</strong> </u></font></a></p> </font> <table> <tbody> <tr> <td align="right" style="text-align:right; vertical-align:middle;" valign="middle"> <img src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/62684d6102f1770a734d0717_Author%20Circle%20-%20Kate%20Romano.png" alt="" border="0" width="79" height="79" style="width:79px; height:79px; border-width:0px;"> </td> <td style="width:16px;" width="16"> &nbsp; </td> <td align="left" style="text-align:left; vertical-align:middle;" valign="middle"> <font class="fontsize3" face="Trebuchet MS, sans-serif" size="3" style="font-family:Trebuchet MS, sans-serif;"> <font color="#001ef0" style="color:#001ef0;"> Kate Romano </font> <br> Director of Marketing </font> </td> </tr> </tbody> </table> </td> </tr> <tr> <td height="40" style="height:40px; width:440px;" width="440"> &nbsp; </td> </tr> </tbody> </table> <!-- gray section end --> <!-- 40px vertical spacer start --> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td height="40" style="height:40px;"> &nbsp; </td> </tr> </tbody> </table> <!-- 40px vertical spacer end --> <!-- blue section start --> <table bgcolor="#e1f5fa" border="0" cellpadding="0" cellspacing="0" class="width520" style="background-color:#e1f5fa;" width="520" "=""> <tbody> <tr> <td> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td style="width:40px;" width="40"> <img alt="" height="1" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/627038e2a5e51051d9592cd8_blank.gif" width="40"> </td> <td align="left" class="blueright" style="vertical-align:middle; text-align:left;" valign="top"> <font face="Trebuchet MS, sans-serif" style="font-family:Trebuchet MS, sans-serif;"> &nbsp;<br> <font class="fontsize6" size="6"><strong>Opus Agency Will Speak Twice At CEMA Summit</strong> </font> </font> <br> <br> <font face="Trebuchet MS, sans-serif" style="font-family:Trebuchet MS, sans-serif;"> <font size="4" class="fontsize4"> <p>Join us at CEMA Summit 22&rsquo; in Nashville, July 31 - August 2, for two lively discussions. One on the future of events and the other on how to navigate event tech like a pro.<br> <strong><br></strong><a href="https://www.opusagency.com/article/cema-summit-22" target="_blank" style="text-decoration:underline;"><font color="#001ef0" style="color:#001ef0;"><u><strong>See you there!</strong></u></font></a></p> <br> </font> </font> </td> <td style="width:40px;" width="40"> <img alt="" height="1" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/627038e2a5e51051d9592cd8_blank.gif" width="40"> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <!-- blue section end --> <!-- 40px vertical spacer start --> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td height="40" style="height:40px;"> &nbsp; </td> </tr> </tbody> </table> <!-- 40px vertical spacer end --> <!-- top tabs section start --> <div> <strong> <font class="fontsize6" color="#001ef0" face="Trebuchet MS, sans-serif" size="6" style="color:#001ef0; font-family:Trebuchet MS, sans-serif;"> Top Tabs </font> </strong> </div> <!-- 30px vertical spacer start --> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td height="30" style="height:30px;"> &nbsp; </td> </tr> </tbody> </table> <!-- 30px vertical spacer end --> <table border="0" cellpadding="0" cellspacing="0" class="col3"> <tbody> <tr> <td style="width:162px; vertical-align:top;" valign="top" width="162"> <font class="fontsize3" face="Trebuchet MS, sans-serif" size="3" style="font-family:Trebuchet MS, sans-serif;"> <!-- top tabs #1 start --> <a href="https://www.businessinsider.com/business-travelers-air-travel-chaos-risk-ofcanceled-flights-2022-6" style="text-decoration:none;"> <img src="https://global-uploads.webflow.com/62151f08c425abd5e1b8c93c/62d80ab80565caf3a557157b_Top%20Tabs%20-%20Driving%20Instead%20Of%20Flying.png" alt="" class="col3img" width="162" style="width:162px;" border="0"> </a> <br> &nbsp;<br> <font class="fontsize5" size="5"> <strong> Driving Instead of Flying </strong> </font> <br> &nbsp;<br> Some business travelers are choosing to endure long drives to meetings instead of risking canceled flights as the summer of air travel chaos and cancellations continues. <a href="https://www.businessinsider.com/business-travelers-air-travel-chaos-risk-ofcanceled-flights-2022-6"> <font color="#001ef0" style="color:#001ef0; text-decoration:underline;"> <u> Gas Up </u> </font> </a> <!-- top tabs #1 end --> </font> </td> <td class="col3spacer" style="width:17px;" width="17"> <img alt="" height="1" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/627038e2a5e51051d9592cd8_blank.gif" style="width:17px; height:1px;" width="17"> </td> <td style="width:162px; vertical-align:top;" valign="top" width="162"> <font class="fontsize3" face="Trebuchet MS, sans-serif" size="3" style="font-family:Trebuchet MS, sans-serif;"> <!-- top tabs #2 start --> <a href="https://www.meetingsnet.com/corporate-meetings-events/sticker-shock-inflation-weighs-meeting-and-incentive-planners" style="text-decoration:none;"> <img src="https://global-uploads.webflow.com/62151f08c425abd5e1b8c93c/62d808fcf054966406d2b45f_Top%20Tabs%20-%20Inflation.png" alt="" class="col3img" width="162" style="width:162px;" border="0"> </a> <br> &nbsp;<br> <font class="fontsize5" size="5"> <strong> Inflation Weighs on Meeting Planners </strong> </font> <br> &nbsp;<br> Today&rsquo;s airfares are blowing meeting budgets out of the water&mdash;but that&rsquo;s just one cost creating inflationary headaches. There are several more. How do event planners adapt? <a href="https://www.meetingsnet.com/corporate-meetings-events/sticker-shock-inflation-weighs-meeting-and-incentive-planners"> <font color="#001ef0" style="color:#001ef0; text-decoration:underline;"> <u> Sticker Shock </u> </font> </a> <!-- top tabs #2 end --> </font> </td> <td class="col3spacer" style="width:17px;" width="17"> <img alt="" height="1" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/627038e2a5e51051d9592cd8_blank.gif" style="width:17px; height:1px;" width="17"> </td> <td style="width:162px; vertical-align:top;" valign="top" width="162"> <font class="fontsize3" face="Trebuchet MS, sans-serif" size="3" style="font-family:Trebuchet MS, sans-serif;"> <!-- top tabs #3 start --> <a href="https://qz.com/2183996/delta-is-trying-personalized-flight-information-boards-called-parallel-reality/" style="text-decoration:none;"> <img src="https://global-uploads.webflow.com/62151f08c425abd5e1b8c93c/62d80840c291d7b830ab9501_Top%20Tabs%20-%20Delta.png" alt="" class="col3img" width="162" style="width:162px;" border="0"> </a> <br> &nbsp;<br> <font class="fontsize5" size="5"> <strong> Delta Is Watching You and Everyone Else </strong> </font> <br> &nbsp;<br> Delta is experimenting with flight information boards that know who you are and where you&rsquo;re going, meaning several people can look at the same sign and see different things. <a href="https://qz.com/2183996/delta-is-trying-personalized-flight-information-boards-called-parallel-reality/"> <font color="#001ef0" style="color:#001ef0; text-decoration:underline;"> <u> Parallel Reality </u> </font> </a> <!-- top tabs #3 end --> </font> </td> </tr> <tr class="col3spacer"> <td colspan="5" height="40" style="height:40px;"> <img alt="" height="1" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/627038e2a5e51051d9592cd8_blank.gif" style="width:1px; height:1px;" width="1"> </td> </tr> <tr> <td style="width:162px; vertical-align:top;" valign="top" width="162"> <font class="fontsize3" face="Trebuchet MS, sans-serif" size="3" style="font-family:Trebuchet MS, sans-serif;"> <!-- top tabs #4 start --> <a href="https://www.avinteractive.com/features/market-features/the-show-did-go-on-07-07-2022/" style="text-decoration:none;"> <img src="https://global-uploads.webflow.com/62151f08c425abd5e1b8c93c/62d80c4840a17806e71ca25e_Top%20Tabs%20-%20%20How%20AV%20Suppliers%20Persevered%20During%20Covid.png" alt="" class="col3img" width="162" style="width:162px;" border="0"> </a> <br> &nbsp;<br> <font class="fontsize5" size="5"> <strong> How AV Suppliers Persevered </strong> </font> <br> &nbsp;<br> The Covid shutdown could have spelled disaster for AV suppliers. Instead, the most resourceful seized the opportunity to develop their remote and hybrid capabilities. <a href="https://www.avinteractive.com/features/market-features/the-show-did-go-on-07-07-2022/"> <font color="#001ef0" style="color:#001ef0; text-decoration:underline;"> <u> Study It </u> </font> </a> <!-- top tabs #4 end --> </font> </td> <td class="col3spacer" style="width:17px;" width="17"> <img alt="" height="1" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/627038e2a5e51051d9592cd8_blank.gif" style="width:17px; height:1px;" width="17"> </td> <td style="width:162px; vertical-align:top;" valign="top" width="162"> <font class="fontsize3" face="Trebuchet MS, sans-serif" size="3" style="font-family:Trebuchet MS, sans-serif;"> <!-- top tabs #5 start --> <a href="https://www.themeetingmagazines.com/acf/winning-wellness/" style="text-decoration:none;"> <img src="https://global-uploads.webflow.com/62151f08c425abd5e1b8c93c/62d80ce49d9460a8c5fff5ef_Top%20Tabs%20-%20Winning%20With%20Wellness.png" alt="" class="col3img" width="162" style="width:162px;" border="0"> </a> <br> &nbsp;<br> <font class="fontsize5" size="5"> <strong> Winning with Wellness </strong> </font> <br> &nbsp;<br> When one&rsquo;s mind, body, and mental state are in sync with each other, it increases wellness, and when event attendees experience this at a conference or event, ROI can increase by as much as 30%. <a href="https://www.themeetingmagazines.com/acf/winning-wellness/"> <font color="#001ef0" style="color:#001ef0; text-decoration:underline;"> <u> Be Well </u> </font> </a> <!-- top tabs #5 end --> </font> </td> <td class="col3spacer" style="width:17px;" width="17"> <img alt="" height="1" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/627038e2a5e51051d9592cd8_blank.gif" style="width:17px; height:1px;" width="17"> </td> <td style="width:162px; vertical-align:top;" valign="top" width="162"> <font class="fontsize3" face="Trebuchet MS, sans-serif" size="3" style="font-family:Trebuchet MS, sans-serif;"> <!-- top tabs #6 start --> <a href="https://www.exhibitoronline.com/topics/article.asp?ID=3314" style="text-decoration:none;"> <img src="https://global-uploads.webflow.com/62151f08c425abd5e1b8c93c/62d80da1386facaad5923b94_Top%20Tabs%20-%20Lean%20Six%20Sigma.png" alt="" class="col3img" width="162" style="width:162px;" border="0"> </a> <br> &nbsp;<br> <font class="fontsize5" size="5"> <strong> Lean Six Sigma Can Improve Your Program </strong> </font> <br> &nbsp;<br> The Lean Six Sigma (LSS) is a business model that aims to reduce waste and improve the quality of deliverables, but how does it apply to exhibiting at trade shows? <a href="https://www.exhibitoronline.com/topics/article.asp?ID=3314"> <font color="#001ef0" style="color:#001ef0; text-decoration:underline;"> <u> Lean In </u> </font> </a> <!-- top tabs #6 end --> </font> </td> </tr> </tbody> </table> <!-- top tabs section end --> <!-- 40px vertical spacer start --> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td height="40" style="height:40px;"> &nbsp; </td> </tr> </tbody> </table> <!-- 40px vertical spacer end --> <!-- beige section 1 start --> <table bgcolor="#f5f5eb" border="0" cellpadding="0" cellspacing="0" style="background-color:#f5f5eb;" class="width520" width="520"> <tbody> <tr> <td rowspan="3" style="width:40px;" width="40"> <img alt="" height="1" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/627038e2a5e51051d9592cd8_blank.gif" width="40"> </td> <td height="40" style="height:40px;"> &nbsp; </td> <td rowspan="3" style="width:40px;" width="40"> <img alt="" height="1" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/627038e2a5e51051d9592cd8_blank.gif" width="40"> </td> </tr> <tr> <td height="40" style="height:40px; width:440px;" width="440"> <strong> <font class="fontsize6" color="#001ef0" face="Trebuchet MS, sans-serif" size="6" style="color:#001ef0; font-family:Trebuchet MS, sans-serif; color:#001ef0;"> Recovery Roundup </font> </strong> <br> <font class="fontsize4" size="4" face="Trebuchet MS, sans-serif" style="font-family:Trebuchet MS, sans-serif;"> &nbsp;<br> Studying and celebrating the return of in-person experiences. Curated by the Opus Agency Health &amp; Safety team. <br> &nbsp; </font> <table> <tbody> <!-- beige section 1 point #1 begin --> <tr> <td align="center" style="text-align:center; vertical-align:top;" valign="top"> <img src="https://global-uploads.webflow.com/62151f08c425abd5e1b8c93c/62d80f189b69956e8ce96412_RecoveryIcons-NYC-recommend-masks.png" alt="" border="0" width="44" height="35" style="width:44px; height:35px; border-width:0px;"> </td> <td style="width:17px;" width="17"> <img alt="" height="1" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/627038e2a5e51051d9592cd8_blank.gif" style="width:17px; height:1px;" width="17"> </td> <td align="left" style="text-align:left; vertical-align:middle;" valign="middle"> <font class="fontsize4" face="Trebuchet MS, sans-serif" size="4" style="font-family:Trebuchet MS, sans-serif;"> <strong> Mask Up: </strong> <br> <font color="#001ef0" style="color:#001ef0;"> <a href="https://www.northstarmeetingsgroup.com/News/Industry/Coronavirus-states-cities-reopening-COVID-19-new-cases"> <font color="#001ef0" style="color:#001ef0;"> New York City is Recommending that People Wear Face Masks Again </font> </a> </font> </font> </td> </tr> <!-- beige section 1 point #1 end --> <tr> <td colspan="3"> <font class="fontsize4" face="Trebuchet MS, sans-serif" size="4" style="font-family:Trebuchet MS, sans-serif;"> &nbsp; </font> </td> </tr> <!-- beige section 1 point #2 begin --> <tr> <td align="center" style="text-align:center; vertical-align:top;" valign="top"> <img src="https://global-uploads.webflow.com/62151f08c425abd5e1b8c93c/62d80f7a570acd91c7205057_RecoveryIcons-EU-prolong-Covid-Certificates.png" alt="" border="0" width="44" height="35" style="width:44px; height:35px; border-width:0px;"> </td> <td style="width:17px;" width="17"> <img alt="" height="1" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/627038e2a5e51051d9592cd8_blank.gif" style="width:17px; height:1px;" width="17"> </td> <td align="left" style="text-align:left; vertical-align:middle;" valign="middle"> <font class="fontsize4" face="Trebuchet MS, sans-serif" size="4" style="font-family:Trebuchet MS, sans-serif;"> <strong> Extensions: </strong> <br> <font color="#001ef0" style="color:#001ef0;"> <a href="https://www.northstarmeetingsgroup.com/News/Industry/EU-extends-covid-certificates-to-June-2023"> <font color="#001ef0" style="color:#001ef0;"> E.U. Countries Prolong Covid-19 Certificates amid Rising Cases </font> </a> </font> </font> </td> </tr> <!-- beige section 1 point #2 end --> <tr> <td colspan="3"> <font class="fontsize4" face="Trebuchet MS, sans-serif" size="4" style="font-family:Trebuchet MS, sans-serif;"> &nbsp; </font> </td> </tr> <!-- beige section 1 point #3 begin --> <tr> <td align="center" style="text-align:center; vertical-align:top;" valign="top"> <img src="https://global-uploads.webflow.com/62151f08c425abd5e1b8c93c/62d8104df04c44393e9e73f2_RecoveryIcons-Macau-shutdown-casinos.png" alt="" border="0" width="44" height="35" style="width:44px; height:35px; border-width:0px;"> </td> <td style="width:17px;" width="17"> <img alt="" height="1" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/627038e2a5e51051d9592cd8_blank.gif" style="width:17px; height:1px;" width="17"> </td> <td align="left" style="text-align:left; vertical-align:middle;" valign="middle"> <font class="fontsize4" face="Trebuchet MS, sans-serif" size="4" style="font-family:Trebuchet MS, sans-serif;"> <strong> Closing Time: </strong> <br> <font color="#001ef0" style="color:#001ef0;"> <a href="https://www.bbc.com/news/business-62117391"> <font color="#001ef0" style="color:#001ef0;"> Macau Shuts Down Casinos following Covid Outbreak </font> </a> </font> </font> </td> </tr> <!-- beige section 1 point #3 end --> <tr> <td colspan="3"> <font class="fontsize4" face="Trebuchet MS, sans-serif" size="4" style="font-family:Trebuchet MS, sans-serif;"> &nbsp; </font> </td> </tr> <!-- beige section 1 point #4 begin --> <tr> <td align="center" style="text-align:center; vertical-align:top;" valign="top"> <img src="https://global-uploads.webflow.com/62151f08c425abd5e1b8c93c/62d811124219eec86906834f_RecoveryIcons-Conference-postponed.png" alt="" border="0" width="44" height="35" style="width:44px; height:35px; border-width:0px;"> </td> <td style="width:17px;" width="17"> <img alt="" height="1" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/627038e2a5e51051d9592cd8_blank.gif" style="width:17px; height:1px;" width="17"> </td> <td align="left" style="text-align:left; vertical-align:middle;" valign="middle"> <font class="fontsize4" face="Trebuchet MS, sans-serif" size="4" style="font-family:Trebuchet MS, sans-serif;"> <strong> On Hold: </strong> <br> <font color="#001ef0" style="color:#001ef0;"> <a href="https://www.meetingsnet.com/global-meetings/september-meeting-planner-conference-singapore-postponed-indefinitely"> <font color="#001ef0" style="color:#001ef0;"> September Meeting-Planner Conference in Singapore Postponed Indefinitely </font> </a> </font> </font> </td> </tr> <!-- beige section 1 point #4 end --> <tr> <td colspan="3"> <font class="fontsize4" face="Trebuchet MS, sans-serif" size="4" style="font-family:Trebuchet MS, sans-serif;"> &nbsp; </font> </td> </tr> <!-- beige section 1 point #5 begin --> <tr> <td align="center" style="text-align:center; vertical-align:top;" valign="top"> <img src="https://global-uploads.webflow.com/62151f08c425abd5e1b8c93c/62ba0998c633c1932047531f_RecoveryIcons-UStravellers-Concern-Cost.png" alt="" border="0" width="44" height="35" style="width:44px; height:35px; border-width:0px;"> </td> <td style="width:17px;" width="17"> <img alt="" height="1" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/627038e2a5e51051d9592cd8_blank.gif" style="width:17px; height:1px;" width="17"> </td> <td align="left" style="text-align:left; vertical-align:middle;" valign="middle"> <font class="fontsize4" face="Trebuchet MS, sans-serif" size="4" style="font-family:Trebuchet MS, sans-serif;"> <strong> Money Before Health: </strong> <br> <font color="#001ef0" style="color:#001ef0;"> <a href="https://skift.com/2022/05/24/u-s-travelers-more-concerned-about-costs-than-covid-for-first-time-since-pandemic/"> <font color="#001ef0" style="color:#001ef0;"> U.S. Travelers More Concerned About Costs Than Covid for First Time Since Pandemic </font> </a> </font> </font> </td> </tr> <!-- beige section 1 point #5 end --> <tr> <td colspan="3"> <font class="fontsize4" face="Trebuchet MS, sans-serif" size="4" style="font-family:Trebuchet MS, sans-serif;"> &nbsp; </font> </td> </tr> <!-- beige section 1 point #6 begin --> <tr> <td align="center" style="text-align:center; vertical-align:top;" valign="top"> <img src="https://global-uploads.webflow.com/62151f08c425abd5e1b8c93c/62d811905ad4f1df00c90df2_RecoveryIcons-Event-Attendee-65%25.png" alt="" border="0" width="44" height="35" style="width:44px; height:35px; border-width:0px;"> </td> <td style="width:17px;" width="17"> <img alt="" height="1" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/627038e2a5e51051d9592cd8_blank.gif" style="width:17px; height:1px;" width="17"> </td> <td align="left" style="text-align:left; vertical-align:middle;" valign="middle"> <font class="fontsize4" face="Trebuchet MS, sans-serif" size="4" style="font-family:Trebuchet MS, sans-serif;"> <strong> Covid Protocol: </strong> <br> <font color="#001ef0" style="color:#001ef0;"> <a href="https://meetings.skift.com/event-attendance-post-pandemic/"> <font color="#001ef0" style="color:#001ef0;"> Event Attendance Stalled at 65% Post Pandemic </font> </a> </font> </font> </td> </tr> <!-- beige section 1 point #6 end --> </tbody> </table> </td> </tr> <tr> <td height="40" style="height:40px; width:440px;" width="440"> &nbsp; </td> </tr> </tbody> </table> <!-- beige section 1 end --> <!-- 40px vertical spacer start --> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td height="40" style="height:40px;"> &nbsp; </td> </tr> </tbody> </table> <!-- 40px vertical spacer end --> <!-- beige section 2 start --> <table bgcolor="#f5f5eb" border="0" cellpadding="0" cellspacing="0" style="background-color:#f5f5eb;" class="width520" width="520"> <tbody> <tr> <td rowspan="3" style="width:40px;" width="40"> <img alt="" height="1" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/627038e2a5e51051d9592cd8_blank.gif" width="40"> </td> <td height="40" style="height:40px;"> &nbsp; </td> <td rowspan="3" style="width:40px;" width="40"> <img alt="" height="1" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/627038e2a5e51051d9592cd8_blank.gif" width="40"> </td> </tr> <tr> <td height="40" pardot-data="" style="height: 40px; width: 440px; font-size: 12px;" width="440"> <strong> <font class="fontsize6" color="#001ef0" face="Trebuchet MS, sans-serif" style="color:#001ef0; font-family:Trebuchet MS, sans-serif; color:#001ef0;"> Sustainability Synopsis </font> </strong> <font face="Trebuchet MS, Helvetica, sans-serif" style="font-family:Trebuchet MS, sans-serif" size="4" class="fontsize4"> <br> &nbsp;<br> From slowing to undoing &mdash; moving from net-zero to climate postive &mdash; this is what matters as we improve our shared impact. <br>&nbsp; </font> <table> <tbody> <!-- beige section 2 point #1 begin --> <tr> <td align="center" style="text-align:center; vertical-align:top;" valign="top"> <img src="https://global-uploads.webflow.com/62151f08c425abd5e1b8c93c/62d811f7861ff722ce269a70_SustainabilityIcons-Meeting%20Sustainability%20on%20the%20World%20Stage.png" alt="" border="0" width="44" height="35" style="width:44px; height:35px; border-width:0px;"> </td> <td style="width:17px;" width="17"> <img alt="" height="1" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/627038e2a5e51051d9592cd8_blank.gif" style="width:17px; height:1px;" width="17"> </td> <td align="left" style="text-align:left; vertical-align:middle;" valign="middle"> <font class="fontsize4" face="Trebuchet MS, sans-serif" style="font-family:Trebuchet MS, sans-serif;"> <strong> COP27: </strong> <br> <font color="#001ef0" style="color:#001ef0;"> <a href="https://www.meetingsnet.com/sustainability/meeting-sustainability-world-stage?NL=CMI-06&Issue=CMI-06_20220711_CMI-06_366&sfvc4enews=42&cl=article_1_b&utm_rid=CPLSM000008395471&utm_campaign=20241&utm_medium=email&elq2=56cecde9742c4e14acd2fca6ca69311e&sp_eh=6d7d0f8def21ddfa7dc2f5ab6c47957b310c8bc565cf5e9dbf56437dfe0ccaed"> <font color="#001ef0" style="color:#001ef0;"> Meeting Sustainability on the World Stage </font> </a> </font> </font> </td> </tr> <!-- beige section 2 point #1 end --> <tr> <td colspan="3"> <font class="fontsize4" face="Trebuchet MS, sans-serif" style="font-family:Trebuchet MS, sans-serif;"> &nbsp; </font> </td> </tr> <!-- beige section 2 point #2 begin --> <tr> <td align="center" style="text-align:center; vertical-align:top;" valign="top"> <img src="https://global-uploads.webflow.com/62151f08c425abd5e1b8c93c/62d8125d312270861aa7c04a_SustainabilityIcons-Concert%20Tours.png" alt="" border="0" width="44" height="35" style="width:44px; height:35px; border-width:0px;"> </td> <td style="width:17px;" width="17"> <img alt="" height="1" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/627038e2a5e51051d9592cd8_blank.gif" style="width:17px; height:1px;" width="17"> </td> <td align="left" style="text-align:left; vertical-align:middle;" valign="middle"> <font class="fontsize4" face="Trebuchet MS, sans-serif" style="font-family:Trebuchet MS, sans-serif;"> <strong> Groovy: </strong> <br> <font color="#001ef0" style="color:#001ef0;"> <a href="https://www.bizbash.com/production-strategy/event-production-fabrication/article/22301578/concert-tours-are-cutting-carbon-footprints-in-creative-ways"> <font color="#001ef0" style="color:#001ef0;"> Concert Tours are Cutting Carbon Footprints in Creative Ways </font> </a> </font> </font> </td> </tr> <!-- beige section 2 point #2 end --> <tr> <td colspan="3"> <font class="fontsize4" face="Trebuchet MS, sans-serif" style="font-family:Trebuchet MS, sans-serif;"> &nbsp; </font> </td> </tr> <!-- beige section 2 point #3 begin --> <tr> <td align="center" style="text-align:center; vertical-align:top;" valign="top"> <img src="https://global-uploads.webflow.com/62151f08c425abd5e1b8c93c/62d812c59bfae655afc3f4ef_SustainabilityIcons-The%20Percent%20of%20Companies%20Willing%20to%20Pay%20Extra%20for%20Greener%20Travel.png" alt="" border="0" width="44" height="35" style="width:44px; height:35px; border-width:0px;"> </td> <td style="width:17px;" width="17"> <img alt="" height="1" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/627038e2a5e51051d9592cd8_blank.gif" style="width:17px; height:1px;" width="17"> </td> <td align="left" style="text-align:left; vertical-align:middle;" valign="middle"> <font class="fontsize4" face="Trebuchet MS, sans-serif" style="font-family:Trebuchet MS, sans-serif;"> <strong> Just 6%: </strong> <br> <font color="#001ef0" style="color:#001ef0;"> <a href="https://skift.com/2022/06/29/just-6-percent-of-companies-willing-to-pay-extra-for-greener-travel-report/"> <font color="#001ef0" style="color:#001ef0;"> The Percent of Companies Willing to Pay Extra for Greener Travel </font> </a> </font> </font> </td> </tr> <!-- beige section 2 point #3 end --> <tr> <td colspan="3"> <font class="fontsize4" face="Trebuchet MS, sans-serif" style="font-family:Trebuchet MS, sans-serif;"> &nbsp; </font> </td> </tr> <!-- beige section 2 point #4 begin --> <tr> <td align="center" style="text-align:center; vertical-align:top;" valign="top"> <img src="https://global-uploads.webflow.com/62151f08c425abd5e1b8c93c/62d813ee4dccef87393b40d8_SustainabilityIcons-Tokyo%20Olympic.png" alt="" border="0" width="44" height="35" style="width:44px; height:35px; border-width:0px;"> </td> <td style="width:17px;" width="17"> <img alt="" height="1" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/627038e2a5e51051d9592cd8_blank.gif" style="width:17px; height:1px;" width="17"> </td> <td align="left" style="text-align:left; vertical-align:middle;" valign="middle"> <font class="fontsize4" face="Trebuchet MS, sans-serif" style="font-family:Trebuchet MS, sans-serif;"> <strong> Medal-Worthy: </strong> <br> <font color="#001ef0" style="color:#001ef0;"> <a href="https://eandt.theiet.org/content/articles/2022/07/the-tokyo-2020-olympic-games-paved-the-way-for-decarbonised-sports-events-study-says/"> <font color="#001ef0" style="color:#001ef0;"> The Tokyo Oplympics Gives Clues on how International Sports Competitions can Reduce their Environmental Impact </font> </a> </font> </font> </td> </tr> <!-- beige section 2 point #4 end --> <tr> <td colspan="3"> <font class="fontsize4" face="Trebuchet MS, sans-serif" style="font-family:Trebuchet MS, sans-serif;"> &nbsp; </font> </td> </tr> <!-- beige section 2 point #5 begin --> <tr> <td align="center" style="text-align:center; vertical-align:top;" valign="top"> <img src="https://global-uploads.webflow.com/62151f08c425abd5e1b8c93c/62d81513f865ef314ec29b92_SustainabilityIcons-Sustainability%20and%20Social-Impact%20Standards%20Released%20for%20Event.png" alt="" border="0" width="44" height="35" style="width:44px; height:35px; border-width:0px;"> </td> <td style="width:17px;" width="17"> <img alt="" height="1" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/627038e2a5e51051d9592cd8_blank.gif" style="width:17px; height:1px;" width="17"> </td> <td align="left" style="text-align:left; vertical-align:middle;" valign="middle"> <font class="fontsize4" face="Trebuchet MS, sans-serif" style="font-family:Trebuchet MS, sans-serif;"> <strong> Step Forward: </strong> <br> <font color="#001ef0" style="color:#001ef0;"> <a href="https://www.meetingsnet.com/sustainability/improved-sustainability-and-social-impact-standards-released-events"> <font color="#001ef0" style="color:#001ef0;"> Sustainability and Social-Impact Standards Released for Events </font> </a> </font> </font> </td> </tr> <!-- beige section 2 point #5 end --> </tbody> </table> </td> </tr> <tr> <td height="40" style="height:40px; width:440px;" width="440"> &nbsp; </td> </tr> </tbody> </table> <!-- beige section 2 end --> <!-- 40px vertical spacer start --> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td height="40" style="height:40px;"> &nbsp; </td> </tr> </tbody> </table> <!-- 40px vertical spacer end --> <!-- blue section start --> <table bgcolor="#e1f5fa" border="0" cellpadding="0" cellspacing="0" style="background-color:#e1f5fa;" class="width520" width="520"> <tbody> <tr> <td> <table> <tbody> <tr> <td align="left" class="blueleft" width="246" style="width:246px; vertical-align:top; text-align:left;" valign="top"> <a href="https://www.elle.com.au/culture/revolve-festival-2022-tiktok-26914" target="_blank" style="text-decoration:none;"><img src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/62d815f8688abe084f74b778_Final%20Circle-Soft%20Fascination.png" alt="" border="0" width="246" height="215" style="width:246px; height:215px; border-width:0px;"></a> </td> <td align="left" class="blueright" style="vertical-align:middle; text-align:left;" valign="middle"> <font face="Trebuchet MS, sans-serif" style="font-family:Trebuchet MS, sans-serif;"> &nbsp;<br> <font class="fontsize5"> <strong> </strong><strong>SOFT&nbsp;FASCINATION</strong> <br> &nbsp; </font> <br> <font class="fontsize4"> <p><strong>Research shows you can reset your exhausted brain with small doses of "soft fascination." What does <em>that</em> mean? (It's work-appropriate, we promise.)<br><br></strong><a href="https://www.inc.com/jessica-stillman/the-science-of-how-to-use-nature-to-reboot-your-exhausted-brain.html" target="_blank" style="text-decoration:underline;"><font color="#001ef0" style="color:#001ef0;"><u><strong>Read and Reset</strong></u></font></a></p> </font> <br> &nbsp; </font> </td> <td style="width:40px;" width="40"> <img alt="" height="1" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/627038e2a5e51051d9592cd8_blank.gif" width="40"> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <!-- blue section end --> <!-- 40px vertical spacer start --> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td height="40" style="height:40px;"> &nbsp; </td> </tr> </tbody> </table> <!-- 40px vertical spacer end --> <div style="text-align:center;"> <center> <font class="fontsize5" face="Trebuchet MS, sans-serif" style="font-family:Trebuchet MS, sans-serif;"> <span style="font-size:20px;"> <strong> Keeping up with the kids! 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