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In today’s evolving realities, audience acquisition is top of mind for event marketers. Planners watch registration numbers like most people check their social media feeds.
From the type A who wants to exceed their measurable attendee goals to the leader who wants to see their vibrant community together again, event marketers live for rapid-fire registration numbers that guarantee their most important messages will resonate.
Still, current trendlines are proving that attendees are waiting until just three weeks before the event to commit, leaving many event pros biting their nails.
Across event formats, event marketers are finding disconnects in registration and attendance, so our teams uncovered why attendees are waiting so long to register and developed three core concepts to write a new playbook for audience acquisition.
From event manager to industry-renowned, incredibly accomplished, beloved executive, Dena Lowery, takes the helm of our global agency.
Industrial designer Ayse Birsel explains the tactics to use based on lessons learned from older people who designed their lives.