Past Issues
of XO

XO is a newsletter with a mission to be loved by marketing executives and event professionals.

Through careful curation and purposeful prose, XO serves thousands of leaders who want to stay on top of what’s new and what’s next in the world of experiences.

Past Issues of XO

Issue 030

Issue 030

Annual Study: What Attendees Want from Their 2024 Sales Kickoff

Annual Study: What Attendees Want from Their 2024 Sales Kickoff

New Operating Systems are Transforming Global Event Portfolios—Here's How

New Operating Systems are Transforming Global Event Portfolios—Here's How

Demystifying the Rise of Short-Form Video for Event Marketers

Demystifying the Rise of Short-Form Video for Event Marketers

Maximizing ROI with Roadshow Events

Maximizing ROI with Roadshow Events

Tapping into Attendee Psyche

Tapping into Attendee Psyche

Inside the Tech Giant's ADI Strategy

Inside the Tech Giant's ADI Strategy

Strategic Insights into an Evolving Economic Narrative

Strategic Insights into an Evolving Economic Narrative

Strategic Insights into an Evolving Economic Narrative

Strategic Insights into an Evolving Economic Narrative

Introducing O+: The Climate-Positive Framework for Event Sustainability

Introducing O+: The Climate-Positive Framework for Event Sustainability

The New Playbook for Audience Acquisition

The New Playbook for Audience Acquisition

The Great Re-Incentivization

The Great Re-Incentivization

New Report: A Guide for Planning your 2023 Sales Kickoff

New Report: A Guide for Planning your 2023 Sales Kickoff

Relearning Learning

Relearning Learning

The Rise of the Stakeholder Economy

The Rise of the Stakeholder Economy

Download The 2022 Event Strategy Report

Download The 2022 Event Strategy Report

From Moments to Movements — with a fresh look, we’re ready for a new era.

From Moments to Movements — with a fresh look, we’re ready for a new era.

More than ever, it is an evolving space for women in the experiential and event industry.

More than ever, it is an evolving space for women in the experiential and event industry.

The World Is Eager For Incentive Travel

The World Is Eager For Incentive Travel

The metaverse has the potential to transform the industry in a big way.

The metaverse has the potential to transform the industry in a big way.

​​​​As 2021 winds down, let's pause and celebrate all that we have accomplished.

​​​​As 2021 winds down, let's pause and celebrate all that we have accomplished.

For the past 18 months, the event industry has been adapting, evolving and reimagining brand experiences as virtual productions.

For the past 18 months, the event industry has been adapting, evolving and reimagining brand experiences as virtual productions.

Amplified by 18 months of virtual event success, new insights and inspiration are evolving how we design event portfolios for 2022 and beyond.

Amplified by 18 months of virtual event success, new insights and inspiration are evolving how we design event portfolios for 2022 and beyond.

With purposeful design, events can unlock the power of moments and the potential of movement making—online, in-person, and everywhere in between.

With purposeful design, events can unlock the power of moments and the potential of movement making—online, in-person, and everywhere in between.

Building brand communities is the new hot marketing strategy for 2021. And it is creating new opportunities for a brand’s events and experiential marketing.

Building brand communities is the new hot marketing strategy for 2021. And it is creating new opportunities for a brand’s events and experiential marketing.

A technology revolution is pushing us into new spaces and, soon, into a world without screens.

A technology revolution is pushing us into new spaces and, soon, into a world without screens.

Let’s explore how under-resourced teenagers and the arts provide a roadmap to the future of employee experiences.

Let’s explore how under-resourced teenagers and the arts provide a roadmap to the future of employee experiences.

Here is how chit-chat, new status currencies, and asynchronous listening parties give us a glimpse of what's to come.

Here is how chit-chat, new status currencies, and asynchronous listening parties give us a glimpse of what's to come.

It's time to write some new chapters in our event playbooks.

It's time to write some new chapters in our event playbooks.

The world is changing. Had you heard?

The world is changing. Had you heard?

Past Issues
of XO

As 2021 winds down, let's pause and celebrate all that we have accomplished.

As 2021 winds down, let's pause and celebrate all that we have accomplished.