Past Issues
of XO
XO is a newsletter with a mission to be loved by marketing executives and event professionals.
Through careful curation and purposeful prose, XO serves thousands of leaders who want to stay on top of what’s new and what’s next in the world of events.
To join in, subscribe now or explore past issues below.
Issue 051
Global Expansion in an Era of Economic Uncertainty
Issue 051
Global Expansion in an Era of Economic Uncertainty
Issue 050
Trade, Tariffs, and Travel: A Strategic Outlook for Event Leaders
Issue 050
Trade, Tariffs, and Travel: A Strategic Outlook for Event Leaders
Special Issue
Opus Agency Acquires APAC’s Brand Experience Agency of The Year
Special Issue
Opus Agency Acquires APAC’s Brand Experience Agency of The Year
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Issue 048
The Power of a Red Thread in Global Event Design
Issue 048
The Power of a Red Thread in Global Event Design
Issue 040
WXO Summit: Reflections on the Wild and Wonderful
Issue 040
WXO Summit: Reflections on the Wild and Wonderful
Issue 038
London Calling: Why Brands Are Meeting in The Big Smoke
Issue 038
London Calling: Why Brands Are Meeting in The Big Smoke
Issue 036
How to Scale A User Conference for Greater Impact
Issue 036
How to Scale A User Conference for Greater Impact
Issue 035
Five Ways Location Intelligence Reshapes Event Design
Issue 035
Five Ways Location Intelligence Reshapes Event Design
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Issue 034
Ten Ways to Create ‘Glimmers’ at Events ✨
Issue 034
Ten Ways to Create ‘Glimmers’ at Events ✨
Issue 032
Modern Contingency Planning - A Conversation with Opus Agency Experts
Issue 032
Modern Contingency Planning - A Conversation with Opus Agency Experts
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Issue 030
Party Time! Seven Tips for Designing Your Next Employee Celebration
Issue 030
Party Time! Seven Tips for Designing Your Next Employee Celebration
Issue 029
Annual Study: What Attendees Want from Their 2024 Sales Kickoff
Issue 029
Annual Study: What Attendees Want from Their 2024 Sales Kickoff
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Issue 028
New Operating Systems are Transforming Global Event Portfolios—Here's How
Issue 028
New Operating Systems are Transforming Global Event Portfolios—Here's How
Issue 027
Demystifying the Rise of Short-Form Video for Event Marketers
Issue 027
Demystifying the Rise of Short-Form Video for Event Marketers
Issue 023
Strategic Insights into an Evolving Economic Narrative
Issue 023
Strategic Insights into an Evolving Economic Narrative
Issue 022
Strategic Insights into an Evolving Economic Narrative
Issue 022
Strategic Insights into an Evolving Economic Narrative
Issue 021
Introducing O+: The Climate-Positive Framework for Event Sustainability
Issue 021
Introducing O+: The Climate-Positive Framework for Event Sustainability
Issue 020
The New Playbook for Audience Acquisition
Issue 020
The New Playbook for Audience Acquisition
Issue 018
New Report: A Guide for Planning your 2023 Sales Kickoff
Issue 018
New Report: A Guide for Planning your 2023 Sales Kickoff
Issue 014
From Moments to Movements — with a fresh look, we’re ready for a new era.
Issue 014
From Moments to Movements — with a fresh look, we’re ready for a new era.
Issue 013
More than ever, it is an evolving space for women in the experiential and event industry.
Issue 013
More than ever, it is an evolving space for women in the experiential and event industry.
Issue 011
The metaverse has the potential to transform the industry in a big way.
Issue 011
The metaverse has the potential to transform the industry in a big way.
Issue 010
As 2021 winds down, let's pause and celebrate all that we have accomplished.
Issue 010
As 2021 winds down, let's pause and celebrate all that we have accomplished.
Issue 009
For the past 18 months, the event industry has been adapting, evolving and reimagining brand experiences as virtual productions.
Issue 009
For the past 18 months, the event industry has been adapting, evolving and reimagining brand experiences as virtual productions.
Issue 008
Amplified by 18 months of virtual event success, new insights and inspiration are evolving how we design event portfolios for 2022 and beyond.
Issue 008
Amplified by 18 months of virtual event success, new insights and inspiration are evolving how we design event portfolios for 2022 and beyond.
Issue 007
With purposeful design, events can unlock the power of moments and the potential of movement making—online, in-person, and everywhere in between.
Issue 007
With purposeful design, events can unlock the power of moments and the potential of movement making—online, in-person, and everywhere in between.
Issue 006
Building brand communities is the new hot marketing strategy for 2021. And it is creating new opportunities for a brand’s events and experiential marketing.
Issue 006
Building brand communities is the new hot marketing strategy for 2021. And it is creating new opportunities for a brand’s events and experiential marketing.
Issue 005
A technology revolution is pushing us into new spaces and, soon, into a world without screens.
Issue 005
A technology revolution is pushing us into new spaces and, soon, into a world without screens.
Issue 004
Let’s explore how under-resourced teenagers and the arts provide a roadmap to the future of employee experiences.
Issue 004
Let’s explore how under-resourced teenagers and the arts provide a roadmap to the future of employee experiences.
Issue 003
Here is how chit-chat, new status currencies, and asynchronous listening parties give us a glimpse of what's to come.
Issue 003
