Past Issues
of XO

XO is a newsletter with a mission to be loved by marketing executives and event professionals.

Through careful curation and purposeful prose, XO serves thousands of leaders who want to stay on top of what’s new and what’s next in the world of events.

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Issue 049

Latin America Is Calling

Issue 049

Latin America Is Calling
Special Issue

Opus Agency Acquires APAC’s Brand Experience Agency of The Year

Special Issue

Opus Agency Acquires APAC’s Brand Experience Agency of The Year

Issue 048

The Power of a Red Thread in Global Event Design

Issue 048

The Power of a Red Thread in Global Event Design

Issue 047

Event Personalization Is Here (Finally!)

Issue 047

Event Personalization Is Here (Finally!)

Issue 046

The Middle East is the Future of Events

Issue 046

The Middle East is the Future of Events

Issue 045

15 Events to Watch in 2025

Issue 045

15 Events to Watch in 2025

Issue 044

Why You Need a KBYG

Issue 044

Why You Need a KBYG

Issue 043

Sights Set on APAC

Issue 043

Sights Set on APAC

Issue 042

How to Audit Your Event

Issue 042

How to Audit Your Event

Issue 041

Mapping Your Employee Experience (EX)

Issue 041

Mapping Your Employee Experience (EX)

Issue 040

WXO Summit: Reflections on the Wild and Wonderful

Issue 040

WXO Summit: Reflections on the Wild and Wonderful

Issue 039

Six Ways to Rethink Your Sales Kickoff

Issue 039

Six Ways to Rethink Your Sales Kickoff

Issue 038

London Calling: Why Brands Are Meeting in The Big Smoke

Issue 038

London Calling: Why Brands Are Meeting in The Big Smoke

Issue 037

“Reg” Revolution

Issue 037

“Reg” Revolution

Issue 036

How to Scale A User Conference for Greater Impact

Issue 036

How to Scale A User Conference for Greater Impact

Issue 035

Five Ways Location Intelligence Reshapes Event Design

Issue 035

Five Ways Location Intelligence Reshapes Event Design

Issue 034

Ten Ways to Create ‘Glimmers’ at Events ✨

Issue 034

Ten Ways to Create ‘Glimmers’ at Events ✨

Issue 033

Four New Audience Engagement Trends

Issue 033

Four New Audience Engagement Trends

Issue 032

Modern Contingency Planning - A Conversation with Opus Agency Experts

Issue 032

Modern Contingency Planning - A Conversation with Opus Agency Experts

Issue 031

How to Price Conference Passes in 2024

Issue 031

How to Price Conference Passes in 2024

Issue 030

Party Time! Seven Tips for Designing Your Next Employee Celebration

Issue 030

Party Time! Seven Tips for Designing Your Next Employee Celebration

Issue 029

Annual Study: What Attendees Want from Their 2024 Sales Kickoff

Issue 029

Annual Study: What Attendees Want from Their 2024 Sales Kickoff

Issue 028

New Operating Systems are Transforming Global Event Portfolios—Here's How

Issue 028

New Operating Systems are Transforming Global Event Portfolios—Here's How

Issue 027

Demystifying the Rise of Short-Form Video for Event Marketers

Issue 027

Demystifying the Rise of Short-Form Video for Event Marketers

Issue 026

Maximizing ROI with Roadshow Events

Issue 026

Maximizing ROI with Roadshow Events

Issue 025

Tapping into Attendee Psyche

Issue 025

Tapping into Attendee Psyche

Issue 024

Inside the Tech Giant's ADI Strategy

Issue 024

Inside the Tech Giant's ADI Strategy

Issue 023

Strategic Insights into an Evolving Economic Narrative

Issue 023

Strategic Insights into an Evolving Economic Narrative

Issue 022

Strategic Insights into an Evolving Economic Narrative

Issue 022

Strategic Insights into an Evolving Economic Narrative

Issue 021

Introducing O+: The Climate-Positive Framework for Event Sustainability

Issue 021

Introducing O+: The Climate-Positive Framework for Event Sustainability

Issue 020

The New Playbook for Audience Acquisition

Issue 020

The New Playbook for Audience Acquisition

Issue 019

The Great Re-Incentivization

Issue 019

The Great Re-Incentivization

Issue 018

New Report: A Guide for Planning your 2023 Sales Kickoff

Issue 018

New Report: A Guide for Planning your 2023 Sales Kickoff

Issue 017

Relearning Learning

Issue 017

Relearning Learning

Issue 016

The Rise of the Stakeholder Economy

Issue 016

The Rise of the Stakeholder Economy

Issue 015

Download The 2022 Event Strategy Report

Issue 015

Download The 2022 Event Strategy Report

Issue 014

From Moments to Movements — with a fresh look, we’re ready for a new era.

Issue 014

From Moments to Movements — with a fresh look, we’re ready for a new era.

Issue 013

More than ever, it is an evolving space for women in the experiential and event industry.

Issue 013

More than ever, it is an evolving space for women in the experiential and event industry.

Issue 012

The World Is Eager For Incentive Travel

Issue 012

The World Is Eager For Incentive Travel

Issue 011

The metaverse has the potential to transform the industry in a big way.

Issue 011

The metaverse has the potential to transform the industry in a big way.

Issue 010

​​​​As 2021 winds down, let's pause and celebrate all that we have accomplished.

Issue 010

​​​​As 2021 winds down, let's pause and celebrate all that we have accomplished.

Issue 009

For the past 18 months, the event industry has been adapting, evolving and reimagining brand experiences as virtual productions.

Issue 009

For the past 18 months, the event industry has been adapting, evolving and reimagining brand experiences as virtual productions.

Issue 008

Amplified by 18 months of virtual event success, new insights and inspiration are evolving how we design event portfolios for 2022 and beyond.

Issue 008

Amplified by 18 months of virtual event success, new insights and inspiration are evolving how we design event portfolios for 2022 and beyond.

Issue 007

With purposeful design, events can unlock the power of moments and the potential of movement making—online, in-person, and everywhere in between.

Issue 007

With purposeful design, events can unlock the power of moments and the potential of movement making—online, in-person, and everywhere in between.

Issue 006

Building brand communities is the new hot marketing strategy for 2021. And it is creating new opportunities for a brand’s events and experiential marketing.

Issue 006

Building brand communities is the new hot marketing strategy for 2021. And it is creating new opportunities for a brand’s events and experiential marketing.

Issue 005

A technology revolution is pushing us into new spaces and, soon, into a world without screens.

Issue 005

A technology revolution is pushing us into new spaces and, soon, into a world without screens.

Issue 004

Let’s explore how under-resourced teenagers and the arts provide a roadmap to the future of employee experiences.

Issue 004

Let’s explore how under-resourced teenagers and the arts provide a roadmap to the future of employee experiences.

Issue 003

Here is how chit-chat, new status currencies, and asynchronous listening parties give us a glimpse of what's to come.

Issue 003

Here is how chit-chat, new status currencies, and asynchronous listening parties give us a glimpse of what's to come.

Issue 002

It's time to write some new chapters in our event playbooks.

Issue 002

It's time to write some new chapters in our event playbooks.

Issue 001

The world is changing. Had you heard?

Issue 001

The world is changing. Had you heard?

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