Past Issues of XO

XO is a newsletter with a mission to be loved by event leaders.

‍

Through careful curation and purposeful prose, XO serves thousands of readers who want to stay on top of what’s new and what’s next in the world of events.

‍

To join in, subscribe now or explore past issues below.

Join Our Mission to Outrun Ordinary

April 2026 | Issue 062

Join Our Mission to Outrun Ordinary

Special Edition - Acquiring Wave

The New Wave of Event Interactivity

March 2026 | Issue 061

The New Wave of Event Interactivity

Why are event leaders still struggling with measurement?

February 2026 | Issue 060

Why are event leaders still struggling with measurement?

The Showmanship Revival Is Here

January 2026 | Issue 059

The Showmanship Revival Is Here

The Future of Field Leadership Meetings Is More Human

December 2025 | Issue 058

The Future of Field Leadership Meetings Is More Human

15 Events to Watch in 2026

November 2025 | Issue 057

15 Events to Watch in 2026

Teach Attendees to Think Again

October 2025 | Issue 056

Teach Attendees to Think Again

10 Things Agencies Wish You’d Include in Your Event RFPs

September 2025 | Issue 055

10 Things Agencies Wish You’d Include in Your Event RFPs

The Rise (and Reality) of Regional Developer Events

August 2025 | Issue 054

The Rise (and Reality) of Regional Developer Events

The Future of Keynote Design Is Here

July 2025 | Issue 053

The Future of Keynote Design Is Here

Global Brands Need a Vision Deck

June 2025 | Issue 052

Global Brands Need a Vision Deck

Global Expansion in an Era of Economic Uncertainty

May 2025 | Issue 051

Global Expansion in an Era of Economic Uncertainty

Trade, Tariffs, and Travel: A Strategic Outlook for Event Leaders

April 2025 | Issue 050

Trade, Tariffs, and Travel: A Strategic Outlook for Event Leaders

Latin America Is Calling

March 2025 | Issue 049

Latin America Is Calling

Special Issue

Opus Agency Acquires APAC’s Brand Experience Agency of The Year

The Power of a Red Thread in Global Event Design

February 2025 | Issue 048

The Power of a Red Thread in Global Event Design

Event Personalization Is Here (Finally!)

January 2025 | Issue 047

Event Personalization Is Here (Finally!)

The Middle East is the Future of Events

December 2024 | Issue 046

The Middle East is the Future of Events

15 Events to Watch in 2025

November 2024 | Issue 045

15 Events to Watch in 2025

Why You Need a KBYG

October 2024 | Issue 044

Why You Need a KBYG

Sights Set on APAC

September 2024 | Issue 043

Sights Set on APAC

How to Audit Your Event

August 2024 | Issue 042

How to Audit Your Event

Mapping Your Employee Experience (EX)

July 2024 | Issue 041

Mapping Your Employee Experience (EX)

WXO Summit: Reflections on the Wild and Wonderful

June 2024 | Issue 040

WXO Summit: Reflections on the Wild and Wonderful

Six Ways to Rethink Your Sales Kickoff

May 2024 | Issue 039

Six Ways to Rethink Your Sales Kickoff

London Calling: Why Brands Are Meeting in The Big Smoke

April 2024 | Issue 038

London Calling: Why Brands Are Meeting in The Big Smoke

“Reg” Revolution

March 2024 | Issue 037

“Reg” Revolution

How to Scale A User Conference for Greater Impact

February 2024 | Issue 036

How to Scale A User Conference for Greater Impact

Five Ways Location Intelligence Reshapes Event Design

January 2024 | Issue 035

Five Ways Location Intelligence Reshapes Event Design

Ten Ways to Create ‘Glimmers’ at Events ✨

December 2023 | Issue 034

Ten Ways to Create ‘Glimmers’ at Events ✨

Four New Audience Engagement Trends

November 2023 | Issue 033

Four New Audience Engagement Trends

Modern Contingency Planning - A Conversation with Opus Agency Experts

October 2023 | Issue 032

Modern Contingency Planning - A Conversation with Opus Agency Experts

How to Price Conference Passes in 2024

September 2023 | Issue 031

How to Price Conference Passes in 2024

Party Time! Seven Tips for Designing Your Next Employee Celebration

August 2023 | Issue 030

Party Time! Seven Tips for Designing Your Next Employee Celebration

Annual Study: What Attendees Want from Their 2024 Sales Kickoff

July 2023 | Issue 029

Annual Study: What Attendees Want from Their 2024 Sales Kickoff

New Operating Systems are Transforming Global Event Portfolios—Here's How

June 2023 | Issue 028

New Operating Systems are Transforming Global Event Portfolios—Here's How

Demystifying the Rise of Short-Form Video for Event Marketers

May 2023 | Issue 027

Demystifying the Rise of Short-Form Video for Event Marketers

Maximizing ROI with Roadshow Events

February 2023 | Issue 026

Maximizing ROI with Roadshow Events

Tapping into Attendee Psyche

January 2023 | Issue 025

Tapping into Attendee Psyche

Inside the Tech Giant's ADI Strategy

December 2022 | Issue 024

Inside the Tech Giant's ADI Strategy

Strategic Insights into an Evolving Economic Narrative

November 2022 | Issue 023

Strategic Insights into an Evolving Economic Narrative

Strategic Insights into an Evolving Economic Narrative

October 2022 | Issue 022

Strategic Insights into an Evolving Economic Narrative

Introducing O+: The Climate-Positive Framework for Event Sustainability

September 2022 | Issue 021

Introducing O+: The Climate-Positive Framework for Event Sustainability

The New Playbook for Audience Acquisition

August 2022 | Issue 020

The New Playbook for Audience Acquisition

The Great Re-Incentivization

July 2022 | Issue 019

The Great Re-Incentivization

New Report: A Guide for Planning your 2023 Sales Kickoff

June 2022 | Issue 018

New Report: A Guide for Planning your 2023 Sales Kickoff

May 2022 | Issue 017

Relearning Learning

April 2022 | Issue 016

The Rise of the Stakeholder Economy

March 2022 | Issue 015

Download The 2022 Event Strategy Report

From Moments to Movements — with a fresh look, we’re ready for a new era.

February 2022 | Issue 014

From Moments to Movements — with a fresh look, we’re ready for a new era.

January 2022 | Issue 013

More than ever, it is an evolving space for women in the experiential and event industry.

December 2021 | Issue 012

The World Is Eager For Incentive Travel

November 2021 | Issue 011

The metaverse has the potential to transform the industry in a big way.

October 2021 | Issue 010

As 2021 winds down, let's pause and celebrate all that we have accomplished.

September 2021 | Issue 009

For the past 18 months, the event industry has been adapting, evolving and reimagining brand experiences as virtual productions.

August 2021 | Issue 008

Amplified by 18 months of virtual event success, new insights and inspiration are evolving how we design event portfolios for 2022 and beyond.

July 2021 | Issue 007

With purposeful design, events can unlock the power of moments and the potential of movement making—online, in-person, and everywhere in between.

June 2021 | Issue 006

Building brand communities is the new hot marketing strategy for 2021. And it is creating new opportunities for a brand’s events and experiential marketing.

May 2021 | Issue 005

A technology revolution is pushing us into new spaces and, soon, into a world without screens.

April 2021 | Issue 004

Let’s explore how under-resourced teenagers and the arts provide a roadmap to the future of employee experiences.

March 2021 | Issue 003

Here is how chit-chat, new status currencies, and asynchronous listening parties give us a glimpse of what's to come.

February 2021 | Issue 002

It's time to write some new chapters in our event playbooks.

January 2021 | Issue 001

The world is changing. Had you heard?

Subscribe to XO