Issue 015

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<div style="display:none;font-size:1px;color:#ffffff;line-height:1px;max-height:0px;max-width:0px;opacity:0;overflow:hidden;margin-right:100%;"> Just Released: The 2022 Event Strategy Report </div> <style type="text/css"> .fontsize2 { font-size: 10px; line-height: 14px; } .fontsize3 { font-size: 12px; line-height: 16px; } .fontsize4 { font-size: 14px; line-height: 18px; } .fontsize5 { font-size: 16px; line-height: 18px; } .fontsize6 { font-size: 36px; line-height: 36px; } .fontsize7 { font-size: 40px; line-height: 40px; } .width600 { width: 600px; } .width520 { width: 520px; } .backgroundcolor { background-color: #c8c8c8; } .col3 td { width: 162px !important; } .col3img { width: 162px !important; } @media screen and (max-width:600px) { .backgroundcolor { background-color: white; } .width600 { width: 600px; } .fontsize2 { font-size: 15px; line-height: 21px; } .fontsize3 { font-size: 18px; line-height: 24px; } .fontsize4 { font-size: 21px; line-height: 27px; } .fontsize5 { font-size: 24px; 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vertical-align:middle;" valign="middle" class=""> <font color="#001ef0" face="Trebuchet MS, sans-serif" style="font-family:Trebuchet MS, sans-serif; color:#001ef0;"> <a href="https://www.opusagency.com/xo"> <img alt="xo" border="0" height="58" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/626019a625786bf5f3beace1_xo.png" width="112"> </a> </font> </td> <td align="right" style="text-align:right; vertical-align:top;" valign="top"> <font color="#001ef0" face="Trebuchet MS, sans-serif" style="color:#001ef0; font-family:Trebuchet MS, sans-serif;"> <a href="https://www.opusagency.com/"> <img alt="by" border="0" height="46" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/626019a663d7881ea83e2e09_by.png" width="58"><img alt="opus" border="0" height="46" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/626019a6f00cd106fe8f21da_opus.gif" width="89"> </a> </font> </td> </tr> <tr> <td align="right" style="text-align:right; vertical-align:bottom;" valign="bottom"> <font class="fontsize2" face="Trebuchet MS, sans-serif" size="2" style="font-family:Trebuchet MS, sans-serif;"> <strong> Issue 015: May 2022 </strong> </font> </td> </tr> <tr> <td colspan="2" height="40" style="height:40px;">   </td> </tr> </tbody> </table> <table align="center" bgcolor="#fff" border="0" cellpadding="0" cellspacing="0" class="width600" style="margin:0px auto; background-color:#fff;" width="600"> <tbody> <tr> <td rowspan="4" style="width:40px;" width="40"> <img alt="" height="1" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/627038e2a5e51051d9592cd8_blank.gif" width="40"> </td> <td class="width520" style="position:relative;" width="520"> <a href="https://www.opusagency.com/insights/the-2022-event-strategy-report-download" target="_blank" style="text-decoration:none;"><img src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/6287afbdd8839a06ead276f4_XO_MastHead.png" alt="" border="0" width="520" class="width520" /></a> </td> <td rowspan="4" style="width:40px;" width="40"> <img alt="" height="1" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/627038e2a5e51051d9592cd8_blank.gif" width="40"> </td> </tr> <tr> <td height="40" style="height:40px;">   </td> </tr> <tr> <td> <font face="Trebuchet MS, sans-serif" style="font-family:Trebuchet MS, sans-serif;"> <strong> <font class="fontsize7" size="7"> A Quantitative Analysis on the Power of Event Marketing Strategy </font> </strong> <br/> <font class="fontsize4" size="4">  <br/> See how top brands are approaching strategic planning for their event marketing programs. </font> </font>  <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td height="40" style="height:40px;">   </td> </tr> </tbody> </table>   <table bgcolor="#f0f0f0" border="0" cellpadding="0" cellspacing="0" style="background-color:#f0f0f0;" class="width520" width="520"> <tbody> <tr> <td rowspan="3" style="width:40px;" width="40"> <img alt="" height="1" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/627038e2a5e51051d9592cd8_blank.gif" width="40"> </td> <td height="40" style="height:40px; width:440px;" width="440">   </td> <td rowspan="3" style="width:40px;" width="40"> <img alt="" height="1" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/627038e2a5e51051d9592cd8_blank.gif" width="40"> </td> </tr> <tr> <td height="40" style="height:40px; width:440px;" width="440"> <font face="Trebuchet MS, sans-serif" style="color:#001ef0; font-family:Trebuchet MS, sans-serif;" class="fontsize5" color="#001ef0" size="5"> <strong> Why do brands with a company-wide event strategy achieve better results from their event programs? <br/>   </strong> </font> <font class="fontsize4" size="4" face="Trebuchet MS, sans-serif" style="font-family:Trebuchet MS, sans-serif;"> <p>As the corporate event marketing industry continues to restart and recover, having a detailed and well-informed strategic plan for your event portfolio is critically important.</p><p>The 2022 Event Strategy Insights and Benchmarks Study is a quantitative analysis that proves this to be true.</p><p><a href="https://www.opusagency.com/insights/the-2022-event-strategy-report-download" target="_blank" style="text-decoration:underline;"><font color="#001ef0" style="color:#001ef0;"><u><strong>Want to dig into the data? Read the key insights and download the full report here. </strong></u></font></a></p><p><a href="https://www.opusagency.com/insights/the-2022-event-strategy-report-download" target="_blank" style="text-decoration:underline;"><font color="#001ef0" style="color:#001ef0;"><u>‍</u></font></a>Use the best practices outlined throughout as a blueprint for your event marketing strategy.</p> </font> <table> <tbody> <tr> <td align="right" style="text-align:right; vertical-align:middle;" valign="middle"> <img src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/62684d6102f1770a734d0717_Author%20Circle%20-%20Kate%20Romano.png" alt="" border="0" width="79" height="79" style="width:79px; height:79px; border-width:0px;" /> </td> <td style="width:16px;" width="16">   </td> <td align="left" style="text-align:left; vertical-align:middle;" valign="middle"> <font class="fontsize3" face="Trebuchet MS, sans-serif" size="3" style="font-family:Trebuchet MS, sans-serif;"> <font color="#001ef0" style="color:#001ef0;"> Kate Romano </font> <br/> Director of Marketing </font> </td> </tr> </tbody> </table> </td> </tr> <tr> <td height="40" style="height:40px; width:440px;" width="440">   </td> </tr> </tbody> </table>   <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td height="40" style="height:40px;">   </td> </tr> </tbody> </table>   <div> <strong> <font class="fontsize6" color="#001ef0" face="Trebuchet MS, sans-serif" size="6" style="color:#001ef0; font-family:Trebuchet MS, sans-serif;"> Top Tabs </font> </strong> </div>  <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td height="30" style="height:30px;">   </td> </tr> </tbody> </table>  <table border="0" cellpadding="0" cellspacing="0" class="col3"> <tbody> <tr> <td style="width:162px; vertical-align:top;" valign="top" width="162"> <font class="fontsize3" face="Trebuchet MS, sans-serif" size="3" style="font-family:Trebuchet MS, sans-serif;">  <a href="https://www.bizbash.com/production-strategy/opinion-experts/article/22223664/event-pros-what-do-you-look-for-in-a-new-hire" style="text-decoration:none;"> <img src="https://global-uploads.webflow.com/62151f08c425abd5e1b8c93c/6287ba29da20ef09b90c0c25_Top%20Tabs%20-%20New%20Hire.png" alt="" class="col3img" width="162" style="width:162px;" border="0" /> </a> <br/>  <br/> <font class="fontsize5" size="5"> <strong> Event Pros: What Do You Look For In a New Hire? </strong> </font> <br/>  <br/> Hiring managers in the event industry share the top qualities that stand out—and some red flags that can cost someone a job. <a href="https://www.bizbash.com/production-strategy/opinion-experts/article/22223664/event-pros-what-do-you-look-for-in-a-new-hire"> <font color="#001ef0" style="color:#001ef0; text-decoration:underline;"> <u> Stand Out </u> </font> </a>  </font> </td> <td class="col3spacer" style="width:17px;" width="17"> <img alt="" height="1" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/627038e2a5e51051d9592cd8_blank.gif" style="width:17px; height:1px;" width="17"> </td> <td style="width:162px; vertical-align:top;" valign="top" width="162"> <font class="fontsize3" face="Trebuchet MS, sans-serif" size="3" style="font-family:Trebuchet MS, sans-serif;">  <a href="https://www.bizbash.com/event-tech-virtual/hybrid-virtual-event-production/article/22197496/tips-for-hybrid-events-in-2022?utm_medium=Email&utm_campaign=4/28/2022_EN.20220428+-+MeetingPlay&utm_source=" style="text-decoration:none;"> <img src="https://global-uploads.webflow.com/62151f08c425abd5e1b8c93c/628798a3c238cf433ed5739e_Top%20Tabs%20-%20Hybrid%20Event.png" alt="" class="col3img" width="162" style="width:162px;" border="0" /> </a> <br/>  <br/> <font class="fontsize5" size="5"> <strong> How Hybrid Events Have Evolved In The Past Two Years? </strong> </font> <br/>  <br/> Eleven top event professionals share what works now in hybrid event production—and what needs to happen to make this an effective, long-term format. <a href="https://www.bizbash.com/event-tech-virtual/hybrid-virtual-event-production/article/22197496/tips-for-hybrid-events-in-2022?utm_medium=Email&utm_campaign=4/28/2022_EN.20220428+-+MeetingPlay&utm_source="> <font color="#001ef0" style="color:#001ef0; text-decoration:underline;"> <u> Join In </u> </font> </a>  </font> </td> <td class="col3spacer" style="width:17px;" width="17"> <img alt="" height="1" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/627038e2a5e51051d9592cd8_blank.gif" style="width:17px; height:1px;" width="17"> </td> <td style="width:162px; vertical-align:top;" valign="top" width="162"> <font class="fontsize3" face="Trebuchet MS, sans-serif" size="3" style="font-family:Trebuchet MS, sans-serif;">  <a href="https://www.eventmanagerblog.com/strategies-building-event-community/" style="text-decoration:none;"> <img src="https://global-uploads.webflow.com/62151f08c425abd5e1b8c93c/628798e16ffd402c73299c41_Top%20Tabs%20-%205%20Stratregies.png" alt="" class="col3img" width="162" style="width:162px;" border="0" /> </a> <br/>  <br/> <font class="fontsize5" size="5"> <strong> 5 Strategies for Building a Successful Event Community </strong> </font> <br/>  <br/> Want attendees to feel FOMO 365 days a year? Learn how to turn events into touchpoints for a year-round community. <a href="https://www.eventmanagerblog.com/strategies-building-event-community/"> <font color="#001ef0" style="color:#001ef0; text-decoration:underline;"> <u> Build It </u> </font> </a>  </font> </td> </tr> <tr class="col3spacer"> <td colspan="5" height="40" style="height:40px;"> <img alt="" height="1" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/627038e2a5e51051d9592cd8_blank.gif" style="width:1px; height:1px;" width="1"> </td> </tr> <tr> <td style="width:162px; vertical-align:top;" valign="top" width="162"> <font class="fontsize3" face="Trebuchet MS, sans-serif" size="3" style="font-family:Trebuchet MS, sans-serif;">  <a href="https://www.pcma.org/sponsorship-pricing-conferences-new-rules/?utm_source=pardot&utm_medium=newsletter&utm_campaign=news-junkie&utm_term=organic" style="text-decoration:none;"> <img src="https://global-uploads.webflow.com/62151f08c425abd5e1b8c93c/62879960c37a5241829762be_Top%20Tabs%20-%20%20Conference%20Sponsorship%20Pricing.png" alt="" class="col3img" width="162" style="width:162px;" border="0" /> </a> <br/>  <br/> <font class="fontsize5" size="5"> <strong> New Rules for Conference Sponsorship Pricing </strong> </font> <br/>  <br/> Revenue recovery is an urgent priority for organizers of major conferences and trade shows, and sponsorships can help get you there. <a href="https://www.pcma.org/sponsorship-pricing-conferences-new-rules/?utm_source=pardot&utm_medium=newsletter&utm_campaign=news-junkie&utm_term=organic"> <font color="#001ef0" style="color:#001ef0; text-decoration:underline;"> <u> Sell It </u> </font> </a>  </font> </td> <td class="col3spacer" style="width:17px;" width="17"> <img alt="" height="1" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/627038e2a5e51051d9592cd8_blank.gif" style="width:17px; height:1px;" width="17"> </td> <td style="width:162px; vertical-align:top;" valign="top" width="162"> <font class="fontsize3" face="Trebuchet MS, sans-serif" size="3" style="font-family:Trebuchet MS, sans-serif;">  <a href="https://www.eventmanagerblog.com/data-helping-attendee-movement/?utm_campaign=Daily%20Newsletter&utm_medium=email&_hsmi=212978437&_hsenc=p2ANqtz-8YU3JE8c28qm6oeb5Vnhu72CoB0MiezNvuCrGeDm4y6IfwDHmbHl0ajgRuhNj-7_p8TLx-VfsxcUDlTQbalVsbrxeboVzMZ2l_RmzhFDQQlvTXq-s&utm_content=212978437&utm_source=hs_email" style="text-decoration:none;"> <img src="https://global-uploads.webflow.com/62151f08c425abd5e1b8c93c/6287999d850bc4e913beed5a_Top%20Tabs%20-%20Data%20With%20Attendee%20Movement.png" alt="" class="col3img" width="162" style="width:162px;" border="0" /> </a> <br/>  <br/> <font class="fontsize5" size="5"> <strong> How Data Is Helping With Event Attendee Movement </strong> </font> <br/>  <br/> A Salt Lake City-based tech startup saw an unmet need in the event industry – how to collect and analyze attendee spend and movement data. <a href="https://www.eventmanagerblog.com/data-helping-attendee-movement/?utm_campaign=Daily%20Newsletter&utm_medium=email&_hsmi=212978437&_hsenc=p2ANqtz-8YU3JE8c28qm6oeb5Vnhu72CoB0MiezNvuCrGeDm4y6IfwDHmbHl0ajgRuhNj-7_p8TLx-VfsxcUDlTQbalVsbrxeboVzMZ2l_RmzhFDQQlvTXq-s&utm_content=212978437&utm_source=hs_email"> <font color="#001ef0" style="color:#001ef0; text-decoration:underline;"> <u> Analyze It </u> </font> </a>  </font> </td> <td class="col3spacer" style="width:17px;" width="17"> <img alt="" height="1" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/627038e2a5e51051d9592cd8_blank.gif" style="width:17px; height:1px;" width="17"> </td> <td style="width:162px; vertical-align:top;" valign="top" width="162"> <font class="fontsize3" face="Trebuchet MS, sans-serif" size="3" style="font-family:Trebuchet MS, sans-serif;">  <a href="https://future.a16z.com/7-essential-ingredients-of-a-metaverse/" style="text-decoration:none;"> <img src="https://global-uploads.webflow.com/62151f08c425abd5e1b8c93c/62879916e9e4fb4b6cd8c443_Top%20Tabs%20-%207%20Ingredients%20Metaverse.png" alt="" class="col3img" width="162" style="width:162px;" border="0" /> </a> <br/>  <br/> <font class="fontsize5" size="5"> <strong> 7 Essential Ingredients of a Metaverse </strong> </font> <br/>  <br/> What is a metaverse exactly? How does one define the term, and where does one draw a line between a metaverse and, say, just another virtual world? <a href="https://future.a16z.com/7-essential-ingredients-of-a-metaverse/"> <font color="#001ef0" style="color:#001ef0; text-decoration:underline;"> <u> Discover It </u> </font> </a>  </font> </td> </tr> </tbody> </table>   <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td height="40" style="height:40px;">   </td> </tr> </tbody> </table>   <table bgcolor="#f5f5eb" border="0" cellpadding="0" cellspacing="0" style="background-color:#f5f5eb;" class="width520" width="520"> <tbody> <tr> <td rowspan="3" style="width:40px;" width="40"> <img alt="" height="1" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/627038e2a5e51051d9592cd8_blank.gif" width="40"> </td> <td height="40" style="height:40px;">   </td> <td rowspan="3" style="width:40px;" width="40"> <img alt="" height="1" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/627038e2a5e51051d9592cd8_blank.gif" width="40"> </td> </tr> <tr> <td height="40" style="height:40px; width:440px;" width="440"> <strong> <font class="fontsize6" color="#001ef0" face="Trebuchet MS, sans-serif" size="6" style="color:#001ef0; font-family:Trebuchet MS, sans-serif; color:#001ef0;"> Recovery Roundup </font> </strong> <br/> <font class="fontsize4" size="4" face="Trebuchet MS, sans-serif" style="font-family:Trebuchet MS, sans-serif;">  <br/> Studying and celebrating the return of in-person experiences. Curated by the Opus Agency Health & Safety team. <br/>   </font> <table> <tbody>  <tr> <td align="center" style="text-align:center; vertical-align:top;" valign="top"> <img src="https://global-uploads.webflow.com/62151f08c425abd5e1b8c93c/62879ac055c80b62d0edf809_RecoveryIcons-PivotInperson.png" alt="" border="0" width="44" height="35" style="width:44px; height:35px; border-width:0px;" /> </td> <td style="width:17px;" width="17"> <img alt="" height="1" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/627038e2a5e51051d9592cd8_blank.gif" style="width:17px; height:1px;" width="17"> </td> <td align="left" style="text-align:left; vertical-align:middle;" valign="middle"> <font class="fontsize4" face="Trebuchet MS, sans-serif" size="4" style="font-family:Trebuchet MS, sans-serif;"> <strong> Reverse It: </strong> <br/> <font color="#001ef0" style="color:#001ef0;"> <a href="https://www.tsnn.com/blog/reverse-pivot-inperson-events?utm_source=pardot&utm_medium=newsletter&utm_campaign=news-junkie&utm_term=organic"> <font color="#001ef0" style="color:#001ef0;"> The Pivot Back to In-Person Events </font> </a> </font> </font> </td> </tr>  <tr> <td colspan="3"> <font class="fontsize4" face="Trebuchet MS, sans-serif" size="4" style="font-family:Trebuchet MS, sans-serif;">   </font> </td> </tr>  <tr> <td align="center" style="text-align:center; vertical-align:top;" valign="top"> <img src="https://global-uploads.webflow.com/62151f08c425abd5e1b8c93c/62879b0c17de287649a4e771_RecoveryIcons-AirbnbRefund.png" alt="" border="0" width="44" height="35" style="width:44px; height:35px; border-width:0px;" /> </td> <td style="width:17px;" width="17"> <img alt="" height="1" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/627038e2a5e51051d9592cd8_blank.gif" style="width:17px; height:1px;" width="17"> </td> <td align="left" style="text-align:left; vertical-align:middle;" valign="middle"> <font class="fontsize4" face="Trebuchet MS, sans-serif" size="4" style="font-family:Trebuchet MS, sans-serif;"> <strong> No Refunds: </strong> <br/> <font color="#001ef0" style="color:#001ef0;"> <a href="https://www.usatoday.com/story/travel/2022/04/29/airbnb-end-covid-refund-policy/9590760002/?utm_source=pardot&utm_medium=newsletter&utm_campaign=news-junkie&utm_term=organic2F589013%2Fn-news-junkie-utm-term-organic%2F6y45r6%2F470772278%3Fh%3DQscREBr-G5OQIAeQcAGzgq8meqAvX5F1sJGhFFrmUX8&data=05%7C01%7Ckate.romano%40opusagency.com%7Cbb21edc581e7490666c708da2dcbbc3e%7C08d94c1d2f44409b92a0b665624cee5d%7C0%7C0%7C637872650326970614%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&sdata=NQXKoIdw3MorviVIzeEqNPtMgGj4RnHQQ6KDYfdNyYA%3D&reserved=0"> <font color="#001ef0" style="color:#001ef0;"> Airbnb Is Dropping Its COVID-Related Refund Policy </font> </a> </font> </font> </td> </tr>  <tr> <td colspan="3"> <font class="fontsize4" face="Trebuchet MS, sans-serif" size="4" style="font-family:Trebuchet MS, sans-serif;">   </font> </td> </tr>  <tr> <td align="center" style="text-align:center; vertical-align:top;" valign="top"> <img src="https://global-uploads.webflow.com/62151f08c425abd5e1b8c93c/62879b3bf133cff740841b7c_RecoveryIcons-EULiftMask.png" alt="" border="0" width="44" height="35" style="width:44px; height:35px; border-width:0px;" /> </td> <td style="width:17px;" width="17"> <img alt="" height="1" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/627038e2a5e51051d9592cd8_blank.gif" style="width:17px; height:1px;" width="17"> </td> <td align="left" style="text-align:left; vertical-align:middle;" valign="middle"> <font class="fontsize4" face="Trebuchet MS, sans-serif" size="4" style="font-family:Trebuchet MS, sans-serif;"> <strong> Maskless: </strong> <br/> <font color="#001ef0" style="color:#001ef0;"> <a href="https://www.northstarmeetingsgroup.com/News/Industry/EU-lifts-air-travel-mask-mandate?utm_source=eNewsletter&utm_medium=Email&utm_campaign=eltrMtgNews&oly_enc_id=5623B3602590D4Y"> <font color="#001ef0" style="color:#001ef0;"> E.U. Lifts Mask Requirement for Air Travel as Pandemic Ebbs </font> </a> </font> </font> </td> </tr>  <tr> <td colspan="3"> <font class="fontsize4" face="Trebuchet MS, sans-serif" size="4" style="font-family:Trebuchet MS, sans-serif;">   </font> </td> </tr>  <tr> <td align="center" style="text-align:center; vertical-align:top;" valign="top"> <img src="https://global-uploads.webflow.com/62151f08c425abd5e1b8c93c/62879b824095398b4fc5d0f9_RecoveryIcons-FAQcovid.png" alt="" border="0" width="44" height="35" style="width:44px; height:35px; border-width:0px;" /> </td> <td style="width:17px;" width="17"> <img alt="" height="1" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/627038e2a5e51051d9592cd8_blank.gif" style="width:17px; height:1px;" width="17"> </td> <td align="left" style="text-align:left; vertical-align:middle;" valign="middle"> <font class="fontsize4" face="Trebuchet MS, sans-serif" size="4" style="font-family:Trebuchet MS, sans-serif;"> <strong> FAQ: </strong> <br/> <font color="#001ef0" style="color:#001ef0;"> <a href="https://www.npr.org/sections/goatsandsoda/2022/05/06/1093820978/coronavirus-faq-should-i-go-to-that-party-what-do-i-do-if-guests-got-covid"> <font color="#001ef0" style="color:#001ef0;"> Should I go to that party? What do I do if guests got COVID? </font> </a> </font> </font> </td> </tr>  </tbody> </table> </td> </tr> <tr> <td height="40" style="height:40px; width:440px;" width="440">   </td> </tr> </tbody> </table>   <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td height="40" style="height:40px;">   </td> </tr> </tbody> </table>   <table bgcolor="#f5f5eb" border="0" cellpadding="0" cellspacing="0" style="background-color:#f5f5eb;" class="width520" width="520"> <tbody> <tr> <td rowspan="3" style="width:40px;" width="40"> <img alt="" height="1" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/627038e2a5e51051d9592cd8_blank.gif" width="40"> </td> <td height="40" style="height:40px;">   </td> <td rowspan="3" style="width:40px;" width="40"> <img alt="" height="1" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/627038e2a5e51051d9592cd8_blank.gif" width="40"> </td> </tr> <tr> <td height="40" pardot-data="" style="height: 40px; width: 440px; font-size: 12px;" width="440"> <strong> <font class="fontsize6" color="#001ef0" face="Trebuchet MS, sans-serif" style="color:#001ef0; font-family:Trebuchet MS, sans-serif; color:#001ef0;"> Sustainability Synopsis </font> </strong> <font face="Trebuchet MS, Helvetica, sans-serif" style="font-family:Trebuchet MS, sans-serif" size="4" class="fontsize4"> <br/>  <br/> From slowing to undoing — moving from net-zero to climate postive — this is what matters as we improve our shared impact. <br/>  </font> <table> <tbody>  <tr> <td align="center" style="text-align:center; vertical-align:top;" valign="top"> <img src="https://global-uploads.webflow.com/62151f08c425abd5e1b8c93c/62879bca2052d3f70d0c35c8_SustainabilityIcons-HotelSoap.png" alt="" border="0" width="44" height="35" style="width:44px; height:35px; border-width:0px;" /> </td> <td style="width:17px;" width="17"> <img alt="" height="1" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/627038e2a5e51051d9592cd8_blank.gif" style="width:17px; height:1px;" width="17"> </td> <td align="left" style="text-align:left; vertical-align:middle;" valign="middle"> <font class="fontsize4" face="Trebuchet MS, sans-serif" style="font-family:Trebuchet MS, sans-serif;"> <strong> Wash Up: </strong> <br/> <font color="#001ef0" style="color:#001ef0;"> <a href="https://thehustle.co/the-surprising-afterlife-of-used-hotel-soap/"> <font color="#001ef0" style="color:#001ef0;"> The surprising afterlife of used hotel soap </font> </a> </font> </font> </td> </tr>  <tr> <td colspan="3"> <font class="fontsize4" face="Trebuchet MS, sans-serif" style="font-family:Trebuchet MS, sans-serif;">   </font> </td> </tr>  <tr> <td align="center" style="text-align:center; vertical-align:top;" valign="top"> <img src="https://global-uploads.webflow.com/62151f08c425abd5e1b8c93c/62879c3639c4db76ccfee921_SustainabilityIcons-NewTechNetZero.png" alt="" border="0" width="44" height="35" style="width:44px; height:35px; border-width:0px;" /> </td> <td style="width:17px;" width="17"> <img alt="" height="1" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/627038e2a5e51051d9592cd8_blank.gif" style="width:17px; height:1px;" width="17"> </td> <td align="left" style="text-align:left; vertical-align:middle;" valign="middle"> <font class="fontsize4" face="Trebuchet MS, sans-serif" style="font-family:Trebuchet MS, sans-serif;"> <strong> No Easy Feat: </strong> <br/> <font color="#001ef0" style="color:#001ef0;"> <a href="https://www.eventmanagerblog.com/tech-helps-events-reach-net-zero/?utm_campaign=EventMB%20Weekly%20Newsletter&utm_medium=email&_hsmi=211984031&_hsenc=p2ANqtz--zwQ0krY3XwZheo3MLVaSB4QmWlnv-kj53mitxhAlE4dv7CSMh74ZBcHwm7C4lxkDIEXWI5A32bCZSdS_GgOha4JGzLlif_dckP_KudI7tbbUOIf8&utm_content=211984031&utm_source=hs_email"> <font color="#001ef0" style="color:#001ef0;"> New Tech to Help Events Reach Net Zero </font> </a> </font> </font> </td> </tr>  <tr> <td colspan="3"> <font class="fontsize4" face="Trebuchet MS, sans-serif" style="font-family:Trebuchet MS, sans-serif;">   </font> </td> </tr>  <tr> <td align="center" style="text-align:center; vertical-align:top;" valign="top"> <img src="https://global-uploads.webflow.com/62151f08c425abd5e1b8c93c/62879c7965a2c8c10e861bc0_SustainabilityIcons-EventIndustryReport.png" alt="" border="0" width="44" height="35" style="width:44px; height:35px; border-width:0px;" /> </td> <td style="width:17px;" width="17"> <img alt="" height="1" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/627038e2a5e51051d9592cd8_blank.gif" style="width:17px; height:1px;" width="17"> </td> <td align="left" style="text-align:left; vertical-align:middle;" valign="middle"> <font class="fontsize4" face="Trebuchet MS, sans-serif" style="font-family:Trebuchet MS, sans-serif;"> <strong> Events Industry Report: </strong> <br/> <font color="#001ef0" style="color:#001ef0;"> <a href="https://www.eventbrite.com/blog/events-industry-report-may/"> <font color="#001ef0" style="color:#001ef0;"> Sustainability Is Top of Mind for Summer Events </font> </a> </font> </font> </td> </tr>  <tr> <td colspan="3"> <font class="fontsize4" face="Trebuchet MS, sans-serif" style="font-family:Trebuchet MS, sans-serif;">   </font> </td> </tr>  <tr> <td align="center" style="text-align:center; vertical-align:top;" valign="top"> <img src="https://global-uploads.webflow.com/62151f08c425abd5e1b8c93c/62879cb1d35657fb42d5f5d8_SustainabilityIcons-HotelSustainable.png" alt="" border="0" width="44" height="35" style="width:44px; height:35px; border-width:0px;" /> </td> <td style="width:17px;" width="17"> <img alt="" height="1" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/627038e2a5e51051d9592cd8_blank.gif" style="width:17px; height:1px;" width="17"> </td> <td align="left" style="text-align:left; vertical-align:middle;" valign="middle"> <font class="fontsize4" face="Trebuchet MS, sans-serif" style="font-family:Trebuchet MS, sans-serif;"> <strong> Game-changers: </strong> <br/> <font color="#001ef0" style="color:#001ef0;"> <a href="https://www.thenationalnews.com/travel/hotels/2022/05/12/can-hotels-ever-truly-be-sustainable/?utm_source=pardot&utm_medium=newsletter&utm_campaign=news-junkie&utm_term=organic"> <font color="#001ef0" style="color:#001ef0;"> Can hotels ever truly be sustainable? </font> </a> </font> </font> </td> </tr>  <tr> <td colspan="3"> <font class="fontsize4" face="Trebuchet MS, sans-serif" style="font-family:Trebuchet MS, sans-serif;">   </font> </td> </tr>  <tr> <td align="center" style="text-align:center; vertical-align:top;" valign="top"> <img src="https://global-uploads.webflow.com/62151f08c425abd5e1b8c93c/62879ce9f74e2d195207dee9_SustainabilityIcons-BiodegradableTest.png" alt="" border="0" width="44" height="35" style="width:44px; height:35px; border-width:0px;" /> </td> <td style="width:17px;" width="17"> <img alt="" height="1" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/627038e2a5e51051d9592cd8_blank.gif" style="width:17px; height:1px;" width="17"> </td> <td align="left" style="text-align:left; vertical-align:middle;" valign="middle"> <font class="fontsize4" face="Trebuchet MS, sans-serif" style="font-family:Trebuchet MS, sans-serif;"> <strong> Waste Not: </strong> <br/> <font color="#001ef0" style="color:#001ef0;"> <a href="https://www.yankodesign.com/2022/05/09/worlds-first-fully-biodegradable-covid-test-aims-at-tackling-the-medical-waste-problem/"> <font color="#001ef0" style="color:#001ef0;"> World's first fully biodegradable COVID test aims at tackling our massive medical waste problem </font> </a> </font> </font> </td> </tr>  <tr> <td colspan="3"> <font class="fontsize4" face="Trebuchet MS, sans-serif" style="font-family:Trebuchet MS, sans-serif;">   </font> </td> </tr>  <tr> <td align="center" style="text-align:center; vertical-align:top;" valign="top"> <img src="https://global-uploads.webflow.com/62151f08c425abd5e1b8c93c/62879d16cb6b0614b8ff8ba0_SustainabilityIcons-MarriottPractices.png" alt="" border="0" width="44" height="35" style="width:44px; height:35px; border-width:0px;" /> </td> <td style="width:17px;" width="17"> <img alt="" height="1" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/627038e2a5e51051d9592cd8_blank.gif" style="width:17px; height:1px;" width="17"> </td> <td align="left" style="text-align:left; vertical-align:middle;" valign="middle"> <font class="fontsize4" face="Trebuchet MS, sans-serif" style="font-family:Trebuchet MS, sans-serif;"> <strong> On It: </strong> <br/> <font color="#001ef0" style="color:#001ef0;"> <a href="https://www.northstarmeetingsgroup.com/News/Hotels-and-Resorts/marriott-international-sustainability?utm_source=eNewsletter&utm_medium=Email&utm_campaign=eltrMtgNews&oly_enc_id=5623B3602590D4Y"> <font color="#001ef0" style="color:#001ef0;"> How Marriott Is Expanding Its Sustainable Practices for Events </font> </a> </font> </font> </td> </tr>  </tbody> </table> </td> </tr> <tr> <td height="40" style="height:40px; 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