Event Strategy

A promise to our clients, our team, and the future of event marketing.

A global list of gatherings that are pulling the future forward.

Brent Turner, EVP of Strategy and Solutions, weighs in on what’s driving attendees—and when it’s too much.

Why passive sessions won’t cut it and how to design experiences that spark judgment, choice, and action.

Expert insights to help you get better proposals, stronger partnerships, and bigger results.

The magic isn’t the document itself, but in the journey of creating it.

Five key takeaways in event design for emerging technologies.

Insights, frameworks, and future signals from the world’s first Experience Week.

Navigating a shifting global landscape with clarity.

15 impact markers to maximize potential.

Where attendees lead the experiential revolution.

Opus Agency’s EVP of Strategy and Solutions shares his insights with Corporate & Incentive Travel.

Expert sessions on contingency planning and event sustainability.

Katie McIntyre and Brad Rankin to unlock the secrets of attendee engagement.

Five strategies for fueling rushes of positivity.

EVP of Strategy and Solutions to join industry leaders in Las Vegas.

Insights, ideas, and recommendations from leading brands that are shaping the future of brand experience.

Join Dena Lowery and Matt Culverhouse to learn how to design events for a stakeholder economy.

How real-world location and foot traffic analytics will reshape the future of attendee experiences.

Benchmark data, trends, and considerations.

A new service helping global brands define future success.

Twelve ways to modernize your event practice—and provide your business value.

Drive value, prioritize focus, and maximize investments with a modern roadshow program.

This psychology-first framework is catalyzing relationships and fueling movements for world-shaping brands.

Strategic insights into an evolving economic narrative.

The climate-positive framework for event sustainability.

Three approaches to easing audience attrition.

What event marketers can learn from TikTok, MasterClass, and a summer intern.

As five strategic macro trends converge, a clearer view of the Stakeholder Economy continues to emerge—and with it, the potential to transform business, brand, and experience design.

The report that set the narrative on what event executives were thinking before the pandemic—is back.

What is a Brand Movement? And why is it emerging as the platform for next-gen marketing strategies?

Measuring the effectiveness of events and their impact on an audience is crucial in determining ROI.

Across a reopening world, these are the latest insights and inspiration for evolving global events.

By capturing inspiration from the movement maker playbook, let’s uplevel experiences.

A hot new marketing strategy is creating opportunities for a brand’s events and experiential marketing.

These are the trends, ideas, and experimentations that address the most crucial question all of us are asking: “what will people want next?”

Marketers are using innovative approaches to ensure digital-first events create value for digital sponsors.

Emotional outcomes and non-linear thinking form the foundation of an all-new landscape for the experiences of tomorrow.

Opus Director of Event Strategy, Jessica Brown, teamed up with SiriusDecision Senior Research Analyst of Demand Marketing, Cheri Keith, to discuss event value and attendee journey. Want to know how to prioritize event strategy from the kickoff, mature your event strategy...

Brief document, big decisions. Note: If you haven’t already, I recommend reading part one of this series, discussing best practices for the strategy workshop which informs development of your strategy brief. Event initiatives which begin with a serious...

Last week, I had the pleasure of attending my second Behavioral Science & Marketing Summit at the University Club in San Francisco with roughly 150 other marketing strategists, THE leading behavioral scientists, senior market researchers, and consumer...

So, what is a strategy workshop? “Strategy workshop” can sound intimidating, but it’s really just a facilitated conversation amongst key decision makers and stakeholders, designed to help get everyone on the same page regarding the “why” behind the “what”...

In an increasingly competitive environment, brand marketers are investing more in their event content.

Opus Agency Chief Strategy Officer outlines three specific ways event marketing professionals can borrow from digital.

Top 10 Principals of Event Strategy from Opus Agency Events are labor intensive, time-consuming…and remarkably effective at building your brand when done right. How can you be sure you’re maximizing your events’ effectiveness while creating a memorable experience your attendees will enjoy—and...

3 Essential Metrics For Event Marketers from Opus Agency Event Marketers own some of the most immersive and powerful touchpoints in the customer experience landscape, which puts us under increasing pressure to demonstrate return on investment. But are...