Opus Agency to Speak at International Confex
Join Dena Lowery, President, and Matt Culverhouse, Director of Strategic Accounts and Growth of Opus Agency at International Confex, for their session, Audiences as Stakeholders: Designing Events for a New Era of Participation.
Attendees are moving beyond passive consumers—they expect to be treated as stakeholders. These stakeholders expect to invest — their time, focus, energy, personal brand reputations, money — and they expect a return. They want to have a say in the brand. They want to have a role in a product’s future. More than ever, people expect to be seen, heard, and valued by brands.
During the discussion, you'll explore:
- How to shift strategies and think of attendees as stakeholders
- How to use psychological motivators to put stakeholders in motion through each phase of the attendee journey
- How to fully engage with the people most vital to your success
Session Details:
Thursday, February 29
2:00 pm - 2:40 pm
Sales & Marketing Excellence Theatre
Excel, London
International Confex is the largest gathering of event and MICE professionals, service providers, thought leaders, and buyers in the UK, with the sole purpose of creating an environment of convenience to help support, inspire, and drive the events industry forward.
