Obsession

Audience Acquisition

Generating demand. Building audiences. Deepening relationships.

Join Us on Our Mission to Outrun Ordinary

A promise to our clients, our team, and the future of event marketing.

Scaling Impact: Five Tips for Evolving Your User Conference

Five tips to evolve your customer event into a brand movement.

Research Reveals Top Five Considerations for Pricing Your 2024 Conferences

Benchmark data, trends, and considerations.

New Playbook for Audience Acquisition

Three approaches to easing audience attrition.

Four Tips to Incentivize Early Registration

Opus Agency’s Jessica Brown shares strategies for getting early RSVPs in this BizBash article.

How Behavioral Science Can Benefit Your Marketing Strategy

Last week, I had the pleasure of attending my second Behavioral Science & Marketing Summit at the University Club in San Francisco with roughly 150 other marketing strategists, THE leading behavioral scientists, senior market researchers, and consumer...

e-book: Key Steps to Acquiring the Right Audience for Your Event

One major question that faces any event marketer at the outset of the planning process: how do I fill these seats?

e-book: Event Pricing to Drive Attendance and Maximize Revenue

There’s both an art and a science to effectively pricing an event.