September 23, 2022
4 Tips to Incentivize Early Registration
Opus Agency’s Jessica Brown shares strategies for getting early RSVPs in this BizBash article.
In today’s oversaturated market, incentivizing target audiences to register for events can be challenging.
The teams at Opus Agency find that upwards of 33% of registrants wait to register until just 3-4 weeks before the event. Early event registration helps planners manage budgets, build event buzz, and prep logistical details, so how can planners increase the number of early RSVPs?
In an article from our friends at BizBash, Jessica Brown, VP, Strategy at Opus Agency, shares her top four suggestions for securing early registrations from event attendees:
- Offer group pass pricing as part of your pass-value model. Teams are taking advantage of events to meet in person more than ever.
- Replace early birds with first movers. Instead of marketing a discounted price as an "early bird" rate, position it as a "first movers" rate to create a fresh perception of the value of attending.
- Create urgency with quantity instead of deadlines. Don't reveal when the discounted price/group pass pricing will expire but communicate that passes are moving quickly to share a sense of urgency.
- Mind your budget. Limit the number of passes offered at the discounted rate to mitigate any challenges to your revenue model.
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