Four Tips to Incentivize Early Registration
4 Tips to Incentivize Early Registration
The teams at Opus Agency find that upwards of 33% of registrants wait to register until just 3-4 weeks before the event. Early event registration helps planners manage budgets, build event buzz, and prep logistical details, so how can planners increase the number of early RSVPs?
- Offer group pass pricing as part of your pass-value model. Teams are taking advantage of events to meet in person more than ever.
- Replace early birds with first movers. Instead of marketing a discounted price as an "early bird" rate, position it as a "first movers" rate to create a fresh perception of the value of attending.
- Create urgency with quantity instead of deadlines. Don't reveal when the discounted price/group pass pricing will expire but communicate that passes are moving quickly to share a sense of urgency.
- Mind your budget. Limit the number of passes offered at the discounted rate to mitigate any challenges to your revenue model.
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