Atlassian’s Jeremy Youett Named to the 2026 B-to-B Dream Team

At Opus Agency, we believe that the brands winning tomorrow are those making the boldest moves. This spirit is driven by the visionaries who refuse to settle for the status quo and instead redefine the very shape of the B-to-B event industry.

We are thrilled to celebrate our client, Jeremy Youett, Head of Proprietary Events at Atlassian, for his well-deserved inclusion in Event Marketer’s 2026 B-to-B Dream Team.

A Visionary in Motion

Jeremy isn’t just an event leader; he’s a storyteller with a background that spans from Broadway to the boardroom. Alongside his team, Jeremy executes nearly 30 first-party events annually, including global product roadshows and Atlassian's two annual flagship conferences in the U.S. and EMEA.

As the industry faces an inflection point driven by shifting audience expectations and the rise of AI, Jeremy has consistently pushed the boundaries of what a corporate event can be. He is dismantling cookie-cutter strategies built for the masses and replacing them with curated experiences. At Atlassian’s flagship shows, this is seen in the transition of the closing party from a 5,000-person concert to a range of offerings, including a lounge, a quiet room, an activity space, and a networking area, allowing attendees to engage with whatever format they are most comfortable with.

Personalization at Scale

When it comes to attendee engagement, Jeremy takes a decidedly nuanced approach. He recognizes that the engineers, executives, and business users who attend the brand’s various shows each have specific needs, and the event team responds accordingly.

Whether it is about enablement for builders, influencing decision-makers by demonstrating new use cases, or showing business audiences new capabilities they might not have considered, the strategy is built on precision. Behind the scenes, Jeremy is hyper-focused on enabling these personalized customer experiences at scale. By utilizing AI to expedite persona-specific acquisition communications and deliver targeted messaging, his team is already seeing a tangible impact at registration.

A Legacy of Excellence

This recognition marks another milestone in our journey alongside the industry's brightest stars. We have the privilege of seeing our clients consistently reach this pinnacle of industry recognition. Jeremy joins an elite alumni group of Opus Agency clients who have been named to the Dream Team over the years, including leaders from Microsoft, Dell Technologies, Salesforce, and Oracle.

While the ordinary choice is often the safe one, leaders like Jeremy know that the status quo is a strategic liability. They choose a path of constant evolution, trusting their vision to those who are equally committed to excellence in execution.

Congratulations, Jeremy, on this incredible honor. We cannot wait to see what ordinary-defying experiences we will build next.

Meet the full 2026 B-to-B Dream Team here.

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