Obsession

Event Content

Defining narratives. Sharing stories. Shaping outcomes.

How AI Transforms Event Content Through Ideation, Acceleration, Adaptation, and Analysis

Transforming Event Content with AI

Transforming Event Content with AI: A New Framework for Understanding the Impact

How AI revolutionizes ideation, acceleration, adaptation, and analysis.

Harnessing the Power of Short-Form Video to Increase Event Registration and Attendance

Demystifying the Rise of Short-Form Video for Event Marketers

Demystifying the Rise of Short-Form Video for Event Marketers

How can event marketers leverage short-form video to maximize event registration and boost attendance?

Content Trend: Fireside Chats, Rekindled

Content Trend: Fireside Chats, Rekindled

Content Trend: Fireside Chats, Rekindled

Breaking from their conventional confines, new formats are putting the fire back in fireside chats.

You Need a Messaging Matrix for Your Next Event

You Need a Messaging Matrix for Your Next Event

You Need a Messaging Matrix for Your Next Event

Here are the top five reasons why. Note: If you haven’t already, I recommend reading part one (discussing best practices for a strategy workshop) and part two (outlining the resulting strategy brief) of this series. As discussed previously in this series...

Seven Reminders When Adding Video to Your Content Strategy

Seven reminders when adding video to your content strategy

Seven Reminders When Adding Video to Your Content Strategy

Developing your own content marketing strategy is good—but it’s just a start! Factoring video into your content plan is a step in the right direction.

e-book: Six Reasons You Need Event Content Strategy

e-book: Six Reasons You Need Event Content Strategy

e-book: Six Reasons You Need Event Content Strategy

In an increasingly competitive environment, brand marketers are investing more in their event content.