Twelve Ways to Modernize Your Event Practice—and Provide Your Business Value
In this must-read report from Event Marketer, you'll gain access to the full documentation of this thought-provoking conversation, featuring insights from Janelle Edwards, Global Head of Brand Activations, Square; Rachel Langley, Vice President, NA Meetings & Events, Visa; Karen Merritt, Senior Director, Global Events, Salesforce; Stefanie Pearce, Director, Experiential Marketing, Qualcomm; Sue Ann Timco, Senior Director, Global Events, Qlik; Jeff Quezada, SVP, Global Arts & Culture Sponsorships & Experiential Citi; and Brent Turner, EVP, Strategy and Solutions, Opus Agency.
Discover the twelve cutting-edge strategies and predictions that emerged from this gathering of minds as top B2B event organizations share their perspectives on what's working, what's not, and how the role of events and event marketers is rapidly evolving.
Topics include delivering unparalleled attendee value, providing strategic sales support, unlocking the power of peer-to-peer experiences, and aligning event ROI with your company's overall objectives. The insights shared by these industry leaders will help you navigate the ever-changing event landscape with confidence and success.
