Issue 018
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vertical-align:middle;" valign="middle" class=""> <font color="#001ef0" face="Trebuchet MS, sans-serif" style="font-family:Trebuchet MS, sans-serif; color:#001ef0;"> <a href="https://www.opusagency.com/xo"> <img alt="xo" border="0" height="58" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/626019a625786bf5f3beace1_xo.png" width="112"> </a> </font> </td> <td align="right" style="text-align:right; vertical-align:top;" valign="top"> <font color="#001ef0" face="Trebuchet MS, sans-serif" style="color:#001ef0; font-family:Trebuchet MS, sans-serif;"> <a href="https://www.opusagency.com/"> <img alt="by" border="0" height="46" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/626019a663d7881ea83e2e09_by.png" width="58"><img alt="opus" border="0" height="46" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/626019a6f00cd106fe8f21da_opus.gif" width="89"> </a> </font> </td> </tr> <tr> <td align="right" style="text-align:right; vertical-align:bottom;" valign="bottom"> <font class="fontsize2" face="Trebuchet MS, sans-serif" size="2" style="font-family:Trebuchet MS, sans-serif;"> <strong> Issue 018: August 2022 </strong> </font> </td> </tr> <tr> <td colspan="2" height="40" style="height:40px;"> </td> </tr> </tbody> </table> <table align="center" bgcolor="#fff" border="0" cellpadding="0" cellspacing="0" class="width600" style="margin:0px auto; background-color:#fff;" width="600"> <tbody> <tr> <td rowspan="4" style="width:40px;" width="40"> <img alt="" height="1" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/627038e2a5e51051d9592cd8_blank.gif" width="40"> </td> <td class="width520" style="position:relative;" width="520"> <a href="https://www.opusagency.com/article/the-sales-kickoff-report" target="_blank" style="text-decoration:none;"><img "text-decoration:none;""=""><img src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/630922f1c8e6a39ec5d956b3_FeaturedImage-August2022_Masthead-SKO-Report%20V2.png" alt="" border="0" width="520" class="width520"></a> </td> <td rowspan="4" style="width:40px;" width="40"> <img alt="" height="1" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/627038e2a5e51051d9592cd8_blank.gif" width="40"> </td> </tr> <tr> <td height="40" style="height:40px;"> </td> </tr> <tr> <td> <font face="Trebuchet MS, sans-serif" style="font-family:Trebuchet MS, sans-serif;"> <strong> <font class="fontsize7" size="7"> New Research Revealed: <br>Sales Kickoff Meetings</font></strong><strong> </strong> </font> <br> <font class="fontsize4" size="4" style="font-family:Trebuchet MS, sans-serif;"> <br> <strong>Redefining Strategies and Design Approaches for 2023</strong> </font> <!-- 40px vertical spacer start --> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td height="40" style="height:40px;"> </td> </tr> </tbody> </table> <!-- 40px vertical spacer end --> <!-- gray section start --> <table border="0" cellpadding="0" cellspacing="0" bgcolor="#e1f5fa" style="background-color:#e1f5fa;" class="width520" width="520"> <tbody> <tr> <td rowspan="3" style="width:40px;" width="40"> <img alt="" height="1" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/627038e2a5e51051d9592cd8_blank.gif" width="40"> </td> <td height="40" style="height:40px; width:440px;" width="440"> </td> <td rowspan="3" style="width:40px;" width="40"> <img alt="" height="1" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/627038e2a5e51051d9592cd8_blank.gif" width="40"> </td> </tr> <tr> <td height="40" style="height:40px; width:440px;" width="440"> <font face="Trebuchet MS, sans-serif" style="color:#001ef0; font-family:Trebuchet MS, sans-serif;" class="fontsize5" color="#001ef0" size="5"> <strong> </strong><strong>What do attendees want most from their next sales kickoff meeting? The survey says…</strong> <br> </font> <font class="fontsize4" size="4" face="Trebuchet MS, sans-serif" style="font-family:Trebuchet MS, sans-serif;"> <p>For most brands, this is the time of year when holiday campaigns are being finalized and sales kickoffs (SKO) get moving into full gear.</p><p>In a world where realities keep changing, our Opus Agency teams produced a special study that focuses on our most important SKO stakeholders—our attendees. We surveyed tech-industry sales professionals to glean insights into what attendees look to gain from these meetings, how they want to engage, and what aspects are most impactful. </p><p>Want to dig into the data? <a href="https://www.opusagency.com/article/the-sales-kickoff-report" target="_blank" style="text-decoration:underline;"><font color="#001ef0" style="color:#001ef0;"><u>Here are the seven key insights and recommendations.</u></font></a></p> </font> <table> <tbody> <tr> <td align="right" style="text-align:right; vertical-align:middle;" valign="middle"> <img src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/6309247debf0f41e6702a297_Paula%20Newsletter.png" alt="" border="0" width="79" height="79" style="width:79px; height:79px; border-width:0px;"> </td> <td style="width:16px;" width="16"> </td> <td align="left" style="text-align:left; vertical-align:middle;" valign="middle"> <font class="fontsize3" face="Trebuchet MS, sans-serif" size="3" style="font-family:Trebuchet MS, sans-serif;"> <font color="#001ef0" style="color:#001ef0;"> Paula Mettler </font> <br> Brand Journalist </font> </td> </tr> </tbody> </table> </td> </tr> <tr> <td height="40" style="height:40px; width:440px;" width="440"> </td> </tr> </tbody> </table> <!-- gray section end --> <!-- 40px vertical spacer start --> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td height="40" style="height:40px;"> </td> </tr> </tbody> </table> <!-- 40px vertical spacer end --> <!-- blue section start --> <table border="0" cellpadding="0" cellspacing="0" class="width520" style="background-color:#f0f0f0;" bgcolor="#f0f0f0" width="520" "=""> <tbody> <tr> <td> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td align="left" class="blueleft" width="246" style="width:246px; vertical-align:top; text-align:left;" valign="top"> <a href="https://www.opusagency.com/" target="_blank" style="text-decoration:none;"><img src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/6309255a3781d803d7c04492_Featured%20Promo-EMAgencyForum.png" alt="" border="0" width="246" height="215" style="width:246px; height:215px; border-width:0px;"></a> </td> <td align="left" class="blueright" style="padding:20px;" valign="middle"> <font face="Trebuchet MS, sans-serif" style="font-family:Trebuchet MS, sans-serif;"> <br> <font class="fontsize4" size="4"><strong>Join Opus Agency at Event Marketer's Agency Forum</strong> </font> </font> <br> <br> <font face="Trebuchet MS, sans-serif" style="font-family:Trebuchet MS, sans-serif;"> <font size="4" class="fontsize4"> <p>Join our very own Brent Turner, plus leaders from across our industry, for an executive panel discussion on innovation and strategy.</p><p><a href="https://www.opusagency.com/article/agency-forum-2022" target="_blank" style="text-decoration:underline;"><font color="#001ef0" style="color:#001ef0;"><u>See you there!</u></font></a><br></p> <br> </font> </font> </td> <td style="width:40px;" width="40"> <img alt="" height="1" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/627038e2a5e51051d9592cd8_blank.gif" width="40"> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <!-- blue section end --> <!-- 40px vertical spacer start --> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td height="40" style="height:40px;"> </td> </tr> </tbody> </table> <!-- 40px vertical spacer end --> <!-- top tabs section start --> <div> <strong> <font class="fontsize6" color="#001ef0" face="Trebuchet MS, sans-serif" size="6" style="color:#001ef0; font-family:Trebuchet MS, sans-serif;"> Top Tabs </font> </strong> </div> <!-- 30px vertical spacer start --> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td height="30" style="height:30px;"> </td> </tr> </tbody> </table> <!-- 30px vertical spacer end --> <table border="0" cellpadding="0" cellspacing="0" class="col3"> <tbody> <tr> <td style="width:162px; vertical-align:top;" valign="top" width="162"> <font class="fontsize3" face="Trebuchet MS, sans-serif" size="3" style="font-family:Trebuchet MS, sans-serif;"> <!-- top tabs #1 start --> <a href="https://www.bizbash.com/event-tech-virtual/event-tech-tools/article/22379238/creative-concert-tech-were-seeing-right-now" style="text-decoration:none;"> <img src="https://global-uploads.webflow.com/62151f08c425abd5e1b8c93c/6309279c25a40d1d36b1a1d8_TopTabs-Coolest%20Concert%20Tech.png" alt="" class="col3img" width="162" style="width:162px;" border="0"> </a> <br> <br> <font class="fontsize5" size="5"> <strong> The Coolest Concert Tech We’re Seeing </strong> </font> <br> <br> From a community-planned festival to inflatable LED orbs, here’s a look at the latest technology infiltrating the music space. <a href="https://www.bizbash.com/event-tech-virtual/event-tech-tools/article/22379238/creative-concert-tech-were-seeing-right-now"> <font color="#001ef0" style="color:#001ef0; text-decoration:underline;"> <u> Tech Up </u> </font> </a> <!-- top tabs #1 end --> </font> </td> <td class="col3spacer" style="width:17px;" width="17"> <img alt="" height="1" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/627038e2a5e51051d9592cd8_blank.gif" style="width:17px; height:1px;" width="17"> </td> <td style="width:162px; vertical-align:top;" valign="top" width="162"> <font class="fontsize3" face="Trebuchet MS, sans-serif" size="3" style="font-family:Trebuchet MS, sans-serif;"> <!-- top tabs #2 start --> <a href="https://meetings.skift.com/where-is-the-young-generation-at-events/" style="text-decoration:none;"> <img src="https://global-uploads.webflow.com/62151f08c425abd5e1b8c93c/63092806efe7f93ed2703a16_TopTabs-Where%20is%20the%20Younger%20Generation.png" alt="" class="col3img" width="162" style="width:162px;" border="0"> </a> <br> <br> <font class="fontsize5" size="5"> <strong> Where Is the Young Generation at Events? </strong> </font> <br> <br> Conferences and even planners are finding themselves digging deeper to attract, excite, and engage a younger generation of attendees. <a href="https://meetings.skift.com/where-is-the-young-generation-at-events/"> <font color="#001ef0" style="color:#001ef0; text-decoration:underline;"> <u> Engage Them </u> </font> </a> <!-- top tabs #2 end --> </font> </td> <td class="col3spacer" style="width:17px;" width="17"> <img alt="" height="1" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/627038e2a5e51051d9592cd8_blank.gif" style="width:17px; height:1px;" width="17"> </td> <td style="width:162px; vertical-align:top;" valign="top" width="162"> <font class="fontsize3" face="Trebuchet MS, sans-serif" size="3" style="font-family:Trebuchet MS, sans-serif;"> <!-- top tabs #3 start --> <a href="https://www.meetingsnet.com/meeting-planning-toolbox/event-feedback-sessions-planners-face-heat" style="text-decoration:none;"> <img src="https://global-uploads.webflow.com/62151f08c425abd5e1b8c93c/63092a5b8b427c04fcb82405_TopTabs-Live%20Feedback.png" alt="" class="col3img" width="162" style="width:162px;" border="0"> </a> <br> <br> <font class="fontsize5" size="5"> <strong> Live, In-Person Attendee Feedback </strong> </font> <br> <br> Forget the post-event digital survey. This show lets attendees step to the microphone to offer their unvarnished opinions to planners sitting on the stage. <a href="https://www.meetingsnet.com/meeting-planning-toolbox/event-feedback-sessions-planners-face-heat"> <font color="#001ef0" style="color:#001ef0; text-decoration:underline;"> <u> Voice It </u> </font> </a> <!-- top tabs #3 end --> </font> </td> </tr> <tr class="col3spacer"> <td colspan="5" height="40" style="height:40px;"> <img alt="" height="1" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/627038e2a5e51051d9592cd8_blank.gif" style="width:1px; height:1px;" width="1"> </td> </tr> <tr> <td style="width:162px; vertical-align:top;" valign="top" width="162"> <font class="fontsize3" face="Trebuchet MS, sans-serif" size="3" style="font-family:Trebuchet MS, sans-serif;"> <!-- top tabs #4 start --> <a href="https://meetings.skift.com/spiraling-event-costs-wont-level-off-until-2024-new-report/" style="text-decoration:none;"> <img src="https://global-uploads.webflow.com/62151f08c425abd5e1b8c93c/63092bacc3f1a6781575151b_TopTabs-Spiraling%20Costs.png" alt="" class="col3img" width="162" style="width:162px;" border="0"> </a> <br> <br> <font class="fontsize5" size="5"> <strong> Spiraling Event Costs Won’t Level Off Until 2024 </strong> </font> <br> <br> Global travel prices will continue to increase this year and next.The cost-per-attendee for meetings and events this year is expected to be around 25 percent higher than in 2019, and it’s forecast to rise an additional seven percent next year. <a href="https://meetings.skift.com/spiraling-event-costs-wont-level-off-until-2024-new-report/"> <font color="#001ef0" style="color:#001ef0; text-decoration:underline;"> <u> Budget Wisely </u> </font> </a> <!-- top tabs #4 end --> </font> </td> <td class="col3spacer" style="width:17px;" width="17"> <img alt="" height="1" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/627038e2a5e51051d9592cd8_blank.gif" style="width:17px; height:1px;" width="17"> </td> <td style="width:162px; vertical-align:top;" valign="top" width="162"> <font class="fontsize3" face="Trebuchet MS, sans-serif" size="3" style="font-family:Trebuchet MS, sans-serif;"> <!-- top tabs #5 start --> <a href="https://meetings.skift.com/trade-show-recovery-research/" style="text-decoration:none;"> <img src="https://global-uploads.webflow.com/62151f08c425abd5e1b8c93c/63092c45185d10b7f13f70d4_TopTabs-Tradeshow%20Recovery.png" alt="" class="col3img" width="162" style="width:162px;" border="0"> </a> <br> <br> <font class="fontsize5" size="5"> <strong> New Research: Trade Show Recovery Picks Up Pace </strong> </font> <br> <br> New data predicts a steady recovery for trade shows globally with almost all markets reaching two-thirds of 2019 revenue by the first half of 2023. Face-to-face meetings remain a priority as we overcome the direct impact of the Covid pandemic. <a href="https://meetings.skift.com/trade-show-recovery-research/"> <font color="#001ef0" style="color:#001ef0; text-decoration:underline;"> <u> Analyze It </u> </font> </a> <!-- top tabs #5 end --> </font> </td> <td class="col3spacer" style="width:17px;" width="17"> <img alt="" height="1" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/627038e2a5e51051d9592cd8_blank.gif" style="width:17px; height:1px;" width="17"> </td> <td style="width:162px; vertical-align:top;" valign="top" width="162"> <font class="fontsize3" face="Trebuchet MS, sans-serif" size="3" style="font-family:Trebuchet MS, sans-serif;"> <!-- top tabs #6 start --> <a href="https://www.bizbash.com/production-strategy/opinion-experts/article/22392338/things-that-annoy-frequent-event-attendees" style="text-decoration:none;"> <img src="https://global-uploads.webflow.com/62151f08c425abd5e1b8c93c/63092ced3915ba7361db92b7_TopTabs-9%20things%20that%20annoy.png" alt="" class="col3img" width="162" style="width:162px;" border="0"> </a> <br> <br> <font class="fontsize5" size="5"> <strong> Nine Things that Annoy Frequent Event Attendees </strong> </font> <br> <br> Is there any harsher critic of a gathering than someone who plans events for a living? Twenty-two event planners dish on their biggest pet peeves when they attend events they didn’t plan. (Top tip: Don't skimp on your directional signage!) <a href="https://www.bizbash.com/production-strategy/opinion-experts/article/22392338/things-that-annoy-frequent-event-attendees"> <font color="#001ef0" style="color:#001ef0; text-decoration:underline;"> <u> Eyes Open </u> </font> </a> <!-- top tabs #6 end --> </font> </td> </tr> </tbody> </table> <!-- top tabs section end --> <!-- 40px vertical spacer start --> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td height="40" style="height:40px;"> </td> </tr> </tbody> </table> <!-- 40px vertical spacer end --> <!-- beige section 1 start --> <table bgcolor="#f5f5eb" border="0" cellpadding="0" cellspacing="0" style="background-color:#f5f5eb;" class="width520" width="520"> <tbody> <tr> <td rowspan="3" style="width:40px;" width="40"> <img alt="" height="1" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/627038e2a5e51051d9592cd8_blank.gif" width="40"> </td> <td height="40" style="height:40px;"> </td> <td rowspan="3" style="width:40px;" width="40"> <img alt="" height="1" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/627038e2a5e51051d9592cd8_blank.gif" width="40"> </td> </tr> <tr> <td height="40" style="height:40px; width:440px;" width="440"> <strong> <font class="fontsize6" color="#001ef0" face="Trebuchet MS, sans-serif" size="6" style="color:#001ef0; font-family:Trebuchet MS, sans-serif; color:#001ef0;"> Recovery Roundup </font> </strong> <br> <font class="fontsize4" size="4" face="Trebuchet MS, sans-serif" style="font-family:Trebuchet MS, sans-serif;"> <br> Studying and celebrating the return of in-person experiences. Curated by the Opus Agency Health & Safety team. <br> </font> <table> <tbody> <!-- beige section 1 point #1 begin --> <tr> <td align="center" style="text-align:center; vertical-align:top;" valign="top"> <img src="https://global-uploads.webflow.com/62151f08c425abd5e1b8c93c/63092e1b944348cf2ed9f134_RecoveryIcons-SocialDistancing.png" alt="" border="0" width="44" height="35" style="width:44px; height:35px; border-width:0px;"> </td> <td style="width:17px;" width="17"> <img alt="" height="1" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/627038e2a5e51051d9592cd8_blank.gif" style="width:17px; height:1px;" width="17"> </td> <td align="left" style="text-align:left; vertical-align:middle;" valign="middle"> <font class="fontsize4" face="Trebuchet MS, sans-serif" size="4" style="font-family:Trebuchet MS, sans-serif;"> <strong> End of an Era: </strong> <br> <font color="#001ef0" style="color:#001ef0;"> <a href="https://www.businessinsider.com/covid-19-social-distancing-ends-recommendation-cdc-2022-8?"> <font color="#001ef0" style="color:#001ef0;"> The Age of Social Distancing is Over, According to the CDC </font> </a> </font> </font> </td> </tr> <!-- beige section 1 point #1 end --> <tr> <td colspan="3"> <font class="fontsize4" face="Trebuchet MS, sans-serif" size="4" style="font-family:Trebuchet MS, sans-serif;"> </font> </td> </tr> <!-- beige section 1 point #2 begin --> <tr> <td align="center" style="text-align:center; vertical-align:top;" valign="top"> <img src="https://global-uploads.webflow.com/62151f08c425abd5e1b8c93c/63093451c67cd62fbefeb1b2_RecoveryIcons-MonkeyPox.png" alt="" border="0" width="44" height="35" style="width:44px; height:35px; border-width:0px;"> </td> <td style="width:17px;" width="17"> <img alt="" height="1" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/627038e2a5e51051d9592cd8_blank.gif" style="width:17px; height:1px;" width="17"> </td> <td align="left" style="text-align:left; vertical-align:middle;" valign="middle"> <font class="fontsize4" face="Trebuchet MS, sans-serif" size="4" style="font-family:Trebuchet MS, sans-serif;"> <strong> Monkeypox: </strong> <br> <font color="#001ef0" style="color:#001ef0;"> <a href="https://meetings.skift.com/what-event-planners-need-to-know-about-monkeypox/"> <font color="#001ef0" style="color:#001ef0;"> What Event Planners Need to Know </font> </a> </font> </font> </td> </tr> <!-- beige section 1 point #2 end --> <tr> <td colspan="3"> <font class="fontsize4" face="Trebuchet MS, sans-serif" size="4" style="font-family:Trebuchet MS, sans-serif;"> </font> </td> </tr> <!-- beige section 1 point #3 begin --> <tr> <td align="center" style="text-align:center; vertical-align:top;" valign="top"> <img src="https://global-uploads.webflow.com/62151f08c425abd5e1b8c93c/63093599d2a0400d9be511fc_RecoveryIcons-PlasticCovidTests.png" alt="" border="0" width="44" height="35" style="width:44px; height:35px; border-width:0px;"> </td> <td style="width:17px;" width="17"> <img alt="" height="1" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/627038e2a5e51051d9592cd8_blank.gif" style="width:17px; height:1px;" width="17"> </td> <td align="left" style="text-align:left; vertical-align:middle;" valign="middle"> <font class="fontsize4" face="Trebuchet MS, sans-serif" size="4" style="font-family:Trebuchet MS, sans-serif;"> <strong> Plastic-Free: </strong> <br> <font color="#001ef0" style="color:#001ef0;"> <a href="https://www.yankodesign.com/2022/07/24/covid-19-test-material-made-from-gelatin-is-sustainable-plastic-free/"> <font color="#001ef0" style="color:#001ef0;"> Covid-19 Test Material Made from Gelatin is Sustainable </font> </a> </font> </font> </td> </tr> <!-- beige section 1 point #3 end --> <tr> <td colspan="3"> <font class="fontsize4" face="Trebuchet MS, sans-serif" size="4" style="font-family:Trebuchet MS, sans-serif;"> </font> </td> </tr> <!-- beige section 1 point #4 begin --> <tr> <td align="center" style="text-align:center; vertical-align:top;" valign="top"> <img src="https://global-uploads.webflow.com/62151f08c425abd5e1b8c93c/630935a40c7bf9e5eaddeb5f_RecoveryIcons-WinningWithWellness.png" alt="" border="0" width="44" height="35" style="width:44px; height:35px; border-width:0px;"> </td> <td style="width:17px;" width="17"> <img alt="" height="1" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/627038e2a5e51051d9592cd8_blank.gif" style="width:17px; height:1px;" width="17"> </td> <td align="left" style="text-align:left; vertical-align:middle;" valign="middle"> <font class="fontsize4" face="Trebuchet MS, sans-serif" size="4" style="font-family:Trebuchet MS, sans-serif;"> <strong> Winning with Wellness: </strong> <br> <font color="#001ef0" style="color:#001ef0;"> <a href="https://www.themeetingmagazines.com/acf/winning-wellness/"> <font color="#001ef0" style="color:#001ef0;"> Healthy Event Activities are More Important than Ever </font> </a> </font> </font> </td> </tr> <!-- beige section 1 point #4 end --> </tbody> </table> </td> </tr> <tr> <td height="40" style="height:40px; width:440px;" width="440"> </td> </tr> </tbody> </table> <!-- beige section 1 end --> <!-- 40px vertical spacer start --> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td height="40" style="height:40px;"> </td> </tr> </tbody> </table> <!-- 40px vertical spacer end --> <!-- beige section 2 start --> <table bgcolor="#f5f5eb" border="0" cellpadding="0" cellspacing="0" style="background-color:#f5f5eb;" class="width520" width="520"> <tbody> <tr> <td rowspan="3" style="width:40px;" width="40"> <img alt="" height="1" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/627038e2a5e51051d9592cd8_blank.gif" width="40"> </td> <td height="40" style="height:40px;"> </td> <td rowspan="3" style="width:40px;" width="40"> <img alt="" height="1" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/627038e2a5e51051d9592cd8_blank.gif" width="40"> </td> </tr> <tr> <td height="40" pardot-data="" style="height: 40px; width: 440px; font-size: 12px;" width="440"> <strong> <font class="fontsize6" color="#001ef0" face="Trebuchet MS, sans-serif" style="color:#001ef0; font-family:Trebuchet MS, sans-serif; color:#001ef0;"> Sustainability Synopsis </font> </strong> <font face="Trebuchet MS, Helvetica, sans-serif" style="font-family:Trebuchet MS, sans-serif" size="4" class="fontsize4"> <br> <br> From slowing to undoing — moving from net-zero to climate postive — this is what matters as we improve our shared impact. <br> </font> <table> <tbody> <!-- beige section 2 point #1 begin --> <tr> <td align="center" style="text-align:center; vertical-align:top;" valign="top"> <img src="https://global-uploads.webflow.com/62151f08c425abd5e1b8c93c/6309371f2aee04176bd9e87b_SustainabilityIcons-Upcycling.png" alt="" border="0" width="44" height="35" style="width:44px; height:35px; border-width:0px;"> </td> <td style="width:17px;" width="17"> <img alt="" height="1" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/627038e2a5e51051d9592cd8_blank.gif" style="width:17px; height:1px;" width="17"> </td> <td align="left" style="text-align:left; vertical-align:middle;" valign="middle"> <font class="fontsize4" face="Trebuchet MS, sans-serif" style="font-family:Trebuchet MS, sans-serif;"> <strong> Eco-conscious: </strong> <br> <font color="#001ef0" style="color:#001ef0;"> <a href="https://www.tsnn.com/blog/art-upcycling-events"> <font color="#001ef0" style="color:#001ef0;"> The Art of Upcycling at Events </font> </a> </font> </font> </td> </tr> <!-- beige section 2 point #1 end --> <tr> <td colspan="3"> <font class="fontsize4" face="Trebuchet MS, sans-serif" style="font-family:Trebuchet MS, sans-serif;"> </font> </td> </tr> <!-- beige section 2 point #2 begin --> <tr> <td align="center" style="text-align:center; vertical-align:top;" valign="top"> <img src="https://global-uploads.webflow.com/62151f08c425abd5e1b8c93c/630937260347e0a3168aaca4_SustainabilityIcons-RethinkIt.png" alt="" border="0" width="44" height="35" style="width:44px; height:35px; border-width:0px;"> </td> <td style="width:17px;" width="17"> <img alt="" height="1" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/627038e2a5e51051d9592cd8_blank.gif" style="width:17px; height:1px;" width="17"> </td> <td align="left" style="text-align:left; vertical-align:middle;" valign="middle"> <font class="fontsize4" face="Trebuchet MS, sans-serif" style="font-family:Trebuchet MS, sans-serif;"> <strong> Rethink It: </strong> <br> <font color="#001ef0" style="color:#001ef0;"> <a href="https://www.pcma.org/sustainability-when-your-supply-chain-is-human-sa-expeditions/"> <font color="#001ef0" style="color:#001ef0;"> When your Supply Chain is Human </font> </a> </font> </font> </td> </tr> <!-- beige section 2 point #2 end --> <tr> <td colspan="3"> <font class="fontsize4" face="Trebuchet MS, sans-serif" style="font-family:Trebuchet MS, sans-serif;"> </font> </td> </tr> <!-- beige section 2 point #3 begin --> <tr> <td align="center" style="text-align:center; vertical-align:top;" valign="top"> <img src="https://global-uploads.webflow.com/62151f08c425abd5e1b8c93c/6309376b39ce1171bfefa24e_SustainabilityIcons-SwagYoureIt.png" alt="" border="0" width="44" height="35" style="width:44px; height:35px; border-width:0px;"> </td> <td style="width:17px;" width="17"> <img alt="" height="1" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/627038e2a5e51051d9592cd8_blank.gif" style="width:17px; height:1px;" width="17"> </td> <td align="left" style="text-align:left; vertical-align:middle;" valign="middle"> <font class="fontsize4" face="Trebuchet MS, sans-serif" style="font-family:Trebuchet MS, sans-serif;"> <strong> Swag, You’re It: </strong> <br> <font color="#001ef0" style="color:#001ef0;"> <a href="https://www.asicentral.com/news/how-to/august-2022/5-simple-ways-to-make-event-swag-more-sustainable/"> <font color="#001ef0" style="color:#001ef0;"> Five Simple Ways to Make Event Swag More Sustainable </font> </a> </font> </font> </td> </tr> <!-- beige section 2 point #3 end --> <tr> <td colspan="3"> <font class="fontsize4" face="Trebuchet MS, sans-serif" style="font-family:Trebuchet MS, sans-serif;"> </font> </td> </tr> <!-- beige section 2 point #4 begin --> <tr> <td align="center" style="text-align:center; vertical-align:top;" valign="top"> <img src="https://global-uploads.webflow.com/62151f08c425abd5e1b8c93c/630937a15bad0b2a64469469_SustainabilityIcons-NumbersGame.png" alt="" border="0" width="44" height="35" style="width:44px; height:35px; border-width:0px;"> </td> <td style="width:17px;" width="17"> <img alt="" height="1" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/627038e2a5e51051d9592cd8_blank.gif" style="width:17px; height:1px;" width="17"> </td> <td align="left" style="text-align:left; vertical-align:middle;" valign="middle"> <font class="fontsize4" face="Trebuchet MS, sans-serif" style="font-family:Trebuchet MS, sans-serif;"> <strong> Numbers Game: </strong> <br> <font color="#001ef0" style="color:#001ef0;"> <a href="https://www.smartmeetings.com/news/144055/advito-and-bcd-create-emissions-calculator-for-meeting-professionals"> <font color="#001ef0" style="color:#001ef0;"> An Emissions Calculator for Meeting Professionals </font> </a> </font> </font> </td> </tr> <!-- beige section 2 point #4 end --> <tr> <td colspan="3"> <font class="fontsize4" face="Trebuchet MS, sans-serif" style="font-family:Trebuchet MS, sans-serif;"> </font> </td> </tr> <!-- beige section 2 point #5 begin --> <tr> <td align="center" style="text-align:center; vertical-align:top;" valign="top"> <img src="https://global-uploads.webflow.com/62151f08c425abd5e1b8c93c/62d81513f865ef314ec29b92_SustainabilityIcons-Sustainability%20and%20Social-Impact%20Standards%20Released%20for%20Event.png" alt="" border="0" width="44" height="35" style="width:44px; height:35px; border-width:0px;"> </td> <td style="width:17px;" width="17"> <img alt="" height="1" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/627038e2a5e51051d9592cd8_blank.gif" style="width:17px; height:1px;" width="17"> </td> <td align="left" style="text-align:left; vertical-align:middle;" valign="middle"> <font class="fontsize4" face="Trebuchet MS, sans-serif" style="font-family:Trebuchet MS, sans-serif;"> <strong> Plant It: </strong> <br> <font color="#001ef0" style="color:#001ef0;"> <a href="https://www.pcma.org/new-york-auto-show-subaru-plant-donations/"> <font color="#001ef0" style="color:#001ef0;"> An Eco-Friendly Way to Repurpose Exhibit Foliage </font> </a> </font> </font> </td> </tr> <!-- beige section 2 point #5 end --> <tr> <td colspan="3"> <font class="fontsize4" face="Trebuchet MS, sans-serif" style="font-family:Trebuchet MS, sans-serif;"> </font> </td> </tr> <!-- beige section 2 point #6 begin --> <tr> <td align="center" style="text-align:center; vertical-align:top;" valign="top"> <img src="https://global-uploads.webflow.com/62151f08c425abd5e1b8c93c/6309386cb10131fc273737b4_SustainabilityIcons-NotSoSimple.png" alt="" border="0" width="44" height="35" style="width:44px; height:35px; border-width:0px;"> </td> <td style="width:17px;" width="17"> <img alt="" height="1" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/627038e2a5e51051d9592cd8_blank.gif" style="width:17px; height:1px;" width="17"> </td> <td align="left" style="text-align:left; vertical-align:middle;" valign="middle"> <font class="fontsize4" face="Trebuchet MS, sans-serif" style="font-family:Trebuchet MS, sans-serif;"> <strong> Not So Simple: </strong> <br> <font color="#001ef0" style="color:#001ef0;"> <a href="https://mitmagazine.co.uk/Meetings/CSR/Is-there-an-easy-answer-to-creating-a-sustainable-congress"> <font color="#001ef0" style="color:#001ef0;"> Is There an Easy Answer to Creating a Sustainable Congress? </font> </a> </font> </font> </td> </tr> <!-- beige section 2 point #6 end --> </tbody> </table> </td> </tr> <tr> <td height="40" style="height:40px; width:440px;" width="440"> </td> </tr> </tbody> </table> <!-- beige section 2 end --> <!-- 40px vertical spacer start --> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td height="40" style="height:40px;"> </td> </tr> </tbody> </table> <!-- 40px vertical spacer end --> <!-- blue section start --> <table bgcolor="#e1f5fa" border="0" cellpadding="0" cellspacing="0" style="background-color:#e1f5fa;" class="width520" width="520"> <tbody> <tr> <td> <table> <tbody> <tr> <td align="left" class="blueleft" width="246" style="width:246px; vertical-align:top; text-align:left;" valign="top"> <a href="https://nautil.us/time-is-contagious-5779/" target="_blank" style="text-decoration:none;"><img src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/63093948d87c68fff741d0a3_Final%20Circle-TimeContagious.png" alt="" border="0" width="246" height="215" style="width:246px; height:215px; border-width:0px;"></a> </td> <td align="left" class="blueright" style="vertical-align:middle; text-align:left;" valign="middle"> <font face="Trebuchet MS, sans-serif" style="font-family:Trebuchet MS, sans-serif;"> <br> <font class="fontsize5"> <strong> </strong><strong>TIME IS CONTAGIOUS</strong> <br> </font> <br> <font class="fontsize4"> <p><strong>Learn how to control the subjective experience<br>of time.<br><br></strong><a href="https://nautil.us/time-is-contagious-5779/" target="_blank" style="text-decoration:underline;"><font color="#001ef0" style="color:#001ef0;"><u><strong>Bend Time</strong></u></font></a></p> </font> <br> </font> </td> <td style="width:40px;" width="40"> <img alt="" height="1" src="https://global-uploads.webflow.com/61f2e2596c828552c26cad73/627038e2a5e51051d9592cd8_blank.gif" width="40"> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <!-- blue section end --> <!-- 40px vertical spacer start --> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td height="40" style="height:40px;"> </td> </tr> </tbody> </table> <!-- 40px vertical spacer end --> <div style="text-align:center;"> <center> <font class="fontsize5" face="Trebuchet MS, sans-serif" style="font-family:Trebuchet MS, sans-serif;"> <span style="font-size:20px;"> <strong> Time to plan your SKO! </strong> </span> </font> </center> </div> <!-- 40px vertical spacer start --> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td height="40" style="height:40px;"> </td> </tr> </tbody> </table> <!-- 40px vertical spacer end --> </td> </tr> </tbody> </table> <table align="center" bgcolor="#000" border="0" cellpadding="0" cellspacing="0" class="width600" style="margin:0px auto; 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