Issue 008
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}</style><table bgcolor="#ffffff" border="0" cellpadding="0" cellspacing="0" class="em_full_wrap" style="background-color:#ffffff; table-layout:fixed;" width="100%"><tbody><tr><td align="center" valign="top"><table align="center" border="0" cellpadding="0" cellspacing="0" class="em_main_table" style="width:600px; table-layout:fixed;" width="600"><!-- Header_On_Background_Image section --><tbody><tr pardot-repeatable="Header_On_Background_Image" style=""><td align="center" valign="top"><table align="center" border="0" cellpadding="0" cellspacing="0" class="em_wrapper" style="width: 600px;" width="600"><tbody><tr><td background="https://www2.opusagency.com/l/297782/2021-10-20/3pg4g4/297782/1634731748vmQbZPQp/XO_Issue_8_HeaderImage.png" bgcolor="#ffffff" class="em_back01" height="438" style="background-image: url(https://www2.opusagency.com/l/297782/2021-10-20/3pg4g4/297782/1634731748vmQbZPQp/XO_Issue_8_HeaderImage.png); background-position: top center; background-repeat: no-repeat; background-size: cover; height: 438px;" valign="top" width="600"><!--[if gte mso 9]><v:rect xmlns:v="urn:schemas-microsoft-com:vml" fill="true" stroke="false" style="width:600px;height:438px;"><v:fill type="frame" src="https://www2.opusagency.com/l/297782/2021-10-20/3pg4g4/297782/1634731748vmQbZPQp/XO_Issue_8_HeaderImage.png" color="#ffffff" /><v:textbox inset="0,0,0,0"><![endif]--><table align="center" border="0" cellpadding="0" cellspacing="0" class="em_wrapper" style="width: 600px;" width="600"><tbody><tr><td align="center" valign="top"><table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="em_side10" style="width: 10px;" width="10"> </td><td align="center" valign="top"><table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td align="center" bgcolor="#DAD9D7" class="em_w60" style="width: 322px;" valign="top" width="322"><table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td align="center" valign="top"><table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="em_side010" style="width: 24px;" width="24"> </td><td align="center" valign="top"><table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="em_h1h46" height="50" style="height: 50px; font-size: 0px; line-height: 0px;"><img alt="" height="1" src="https://www2.opusagency.com/l/297782/2021-03-02/qts71/297782/1614711917difmMPpl/XO_spacer.gif" style="display: block; border: 0px;" width="1"></td></tr><tr style=""><td align="left" class="em_defaultlink em_h1f50" pardot-region="h1text01" pardot-region-type="basic" style="font-family: 'Montserrat', Arial, sans-serif; color: #000000; font-size: 50px; line-height: 52px; font-weight: 800;" valign="top">Evolving Globally</td></tr><tr><td class="em_h10" height="20" style="height: 20px; font-size: 0px; line-height: 0px;"><img alt="" height="1" src="https://www2.opusagency.com/l/297782/2021-03-02/qts71/297782/1614711917difmMPpl/XO_spacer.gif" style="display: block; border: 0px;" width="1"></td></tr><tr style=""><td align="left" class="em_defaultlinku em_h1f20" pardot-region="h1text02" pardot-region-type="basic" style="font-family: 'Montserrat', Arial, sans-serif; color: #404040; font-size: 20px; line-height: 25px; font-weight: 400;" valign="top">Where monoculture and growth collide.</td></tr><tr><td class="em_h10" height="24" style="height: 24px; font-size: 0px; line-height: 0px;"><img alt="" height="1" src="https://www2.opusagency.com/l/297782/2021-03-02/qts71/297782/1614711917difmMPpl/XO_spacer.gif" style="display: block; border: 0px;" width="1"></td></tr><tr><td align="center" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0"><tbody><tr style=""><td align="left" class="em_defaultlink em_h1f20" pardot-data="" pardot-region="h1text03" pardot-region-type="basic" style="font-family: Montserrat, Arial, sans-serif; color: rgb(0, 0, 0); font-size: 20px; line-height: 25px; font-weight: bold; background: rgb(255, 188, 66); padding: 2px;" valign="top"><a href="https://www.opusagency.com/2021/10/monoculture-growth-marketing-global-event-strategies/" style="text-decoration:none;"><span style="font-family: Montserrat, Arial, sans-serif; color: #000000; font-size: 20px; line-height: 25px; font-weight: bold; background: #FFBC42; padding: 2px;">Move ahead</span></a></td></tr></tbody></table></td></tr><tr><td class="em_h1h46" height="46" style="height: 46px; font-size: 0px; line-height: 0px;"><img alt="" height="1" src="https://www2.opusagency.com/l/297782/2021-03-02/qts71/297782/1614711917difmMPpl/XO_spacer.gif" style="display: block; border: 0px;" width="1"></td></tr></tbody></table></td><td class="em_side010" style="width: 12px;" width="12"> </td></tr></tbody></table></td></tr></tbody></table></td><td align="center" valign="top"><table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr style=""><td align="right" class="em_full_img" pardot-region="h1spacer" valign="middle"><img alt="" height="250" src="https://www2.opusagency.com/l/297782/2021-03-02/qts73/297782/1614711917zPuFr2Up/XO_spacer252x250.gif" style="display: block; border: 0px; max-width: 252px; color: #000000; font-size: 16px; line-height: 20px; font-family: Arial, sans-serif;" width="252"></td></tr></tbody></table></td></tr></tbody></table></td><td class="em_side10" style="width: 13px;" width="13"> </td></tr></tbody></table></td></tr><tr><td class="em_h130" height="20" style="height: 20px;"> </td></tr></tbody></table><!--[if gte mso 9]></v:textbox></v:rect><![endif]--></td></tr></tbody></table></td></tr><!-- //Header_On_Background_Image section --><!-- Issue_Details01 section --><tr pardot-repeatable="Issue_Details01" style=""><td align="center" valign="top"><table align="center" border="0" cellpadding="0" cellspacing="0" class="em_wrapper" style="width: 600px;" width="600"><tbody><tr><td align="center" valign="top"><table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="em_side10" style="width: 10px; font-size: 0px; line-height: 0px;" width="10"> </td><td align="center" valign="top"><table align="center" border="0" cellpadding="0" cellspacing="0" class="em_wrapper" style="width: 580px;" width="580"><tbody><tr><td align="center" style="border: 2px solid #000000;" valign="top"><table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td align="center" valign="top"><table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="em_side15" style="width: 22px;" width="22"> </td><td align="center" style="padding-top: 24px; padding-bottom: 10px;" valign="top"><table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr style=""><td align="left" class="em_defaultlink" pardot-region="text01" pardot-region-type="basic" style="font-family: Arial, sans-serif; color: #000000; font-size: 16px; line-height: 18px; font-weight: bold; padding-bottom: 10px;" valign="top">Amplified by 18 months of virtual event success, new insights and inspriration are evolving how we design event portfolios for 2022 and beyond.</td></tr><tr style=""><td align="left" class="em_defaultlinku" pardot-region="text02" pardot-region-type="basic" style="font-family: Arial, sans-serif; color: #404040; font-size: 16px; line-height: 18px; font-weight: 400; padding-bottom: 18px;" valign="top">
As with nearly everything about event strategy and design, the playbooks for delivering events worldwide and engaging local participants have changed. The core ideas that once defined "global" and "local" have taken on an entirely new meaning for leading marketers.<br><br>
In our latest piece, we explore <a href="https://www.opusagency.com/2021/10/monoculture-growth-marketing-global-event-strategies/" style="color: #000000;"><span style="color: #000000;"><strong>how the rise of the global monoculture and a focus on localized growth marketing strategies</strong></span></a> will spark new models for success—online, in-person, and everywhere in-between.</td></tr><tr style=""><td align="left" class="em_full_img" pardot-region="image02" valign="top"><img alt="" border="0" height="72" src="https://www2.opusagency.com/l/297782/2021-10-19/3mcs2j/297782/1634662626tJsum2LG/KateSignature_for_XO.png" style="width: 201px; height: 72px; border-width: 0px; border-style: solid;" width="201"></td></tr></tbody></table></td><td class="em_side15" style="width: 22px;" width="22"> </td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table></td><td style="width: 10px; font-size: 0px; line-height: 0px;" width="10"> </td></tr></tbody></table></td></tr></tbody></table></td></tr><!-- //Issue_Details01 section --><!-- Left_Image_Right_Content01 section --><!-- //Left_Image_Right_Content01 section --><!-- Title_With_Divider section --><tr pardot-repeatable="Title_With_Divider" style=""><td align="center" valign="top"><table align="center" border="0" cellpadding="0" cellspacing="0" class="em_wrapper" style="width: 600px;" width="600"><tbody><tr><td align="center" valign="top"><table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="em_side10" style="width: 13px;" width="13"> </td><td align="center" style="padding-top: 18px;" valign="top"><table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td align="center" valign="middle"><table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td bgcolor="#ECEBEA" height="8" style="height: 8px; font-size: 0px; line-height: 0px;"> </td></tr></tbody></table></td><td align="center" style="width: 188px;" valign="middle" width="188"><table align="center" border="0" cellpadding="0" cellspacing="0" style="width: 188px;" width="188"><tbody><tr><td align="center" bgcolor="#000000" class="em_defaultlink" height="44" pardot-region="m4_text01" pardot-region-type="basic" style="font-family: 'Montserrat', Arial, sans-serif; color: #ffffff; font-size: 30px; font-weight: 800;" valign="middle">Top Tabs</td></tr></tbody></table></td><td align="center" valign="middle"><table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td bgcolor="#ECEBEA" height="8" style="height: 8px; font-size: 0px; line-height: 0px;"> </td></tr></tbody></table></td></tr></tbody></table></td><td class="em_side10" style="width: 13px;" width="13"> </td></tr></tbody></table></td></tr></tbody></table></td></tr><!-- //Title_With_Divider section --><!-- Three_Coulmn_Content section --><tr pardot-repeatable="Three_Coulmn_Content" style=""><td align="center" valign="top"><table align="center" border="0" cellpadding="0" cellspacing="0" class="em_wrapper" style="width: 600px;" width="600"><tbody><tr><td align="center" valign="top"><table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="em_side10" style="width: 15px;" width="15"> </td><td align="center" style="padding-top: 16px; padding-bottom: 16px;" valign="top"><table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td align="center" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="em_wrapper" style="width: 390px;" width="390"><tbody><tr><td align="center" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="em_wrapper" style="width: 195px;" width="195"><tbody><tr><td align="center" class="em_pbottom" valign="top"><table align="center" border="0" cellpadding="0" cellspacing="0" class="em_w3074" style="width: 180px;" width="180"><tbody><tr style=""><td align="center" class="em_full_img1" pardot-region="m5_image01" valign="top"><a href="https://thefuturenormal.substack.com/p/the-future-normal-hybrid-events"><img alt="" border="0" height="137" src="https://www2.opusagency.com/l/297782/2021-10-19/3md33l/297782/16346656599Gy96ZQ2/TOP_TABS_New_Def_Hybrid.png" style="width: 180px; height: 137px; border-width: 0px; border-style: solid;" width="180"></a></td></tr><tr><td align="center" style="box-shadow: 0px 2px 4px 1px #cccccc;" valign="top"><table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td align="center" style="padding: 17px 11px 22px 11px;" valign="top"><table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr style=""><td align="left" class="em_defaultlink" pardot-region="m5_text02" pardot-region-type="basic" style="font-family: Arial, sans-serif; color: #000000; font-size: 20px; line-height: 22px; font-weight: bold; padding-bottom: 5px;" valign="top">New Definition for Hybrid Events</td></tr><tr style=""><td align="left" class="em_defaultlink" pardot-region="m5_text03" pardot-region-type="basic" style="font-family: Arial, sans-serif; color: #404040; font-size: 16px; line-height: 18px; font-weight: 400; padding-bottom: 10px;" valign="top">Putting a different lens on the future of in-person events: workcations.</td></tr><tr><td align="center" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0"><tbody><tr style=""><td align="left" class="em_defaultlink em_m1f16" pardot-region="m5_text04" pardot-region-type="basic" style="font-family: Arial, sans-serif; color: #000000; font-size: 16px; line-height: 18px; font-weight: bold; background-color: #FFBC42; padding: 2px;" valign="top"><a href="https://thefuturenormal.substack.com/p/the-future-normal-hybrid-events" style="text-decoration:none;"><span style="font-family: Arial, sans-serif; color: #000000; font-size: 16px; line-height: 18px; font-weight: bold; background-color: #FFBC42; padding: 2px;">Book it</span></a></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table></td><td class="em_hide" style="width: 15px;" width="15"> </td></tr></tbody></table><!--[if gte mso 9]></td><td valign="top"><![endif]--><table align="right" border="0" cellpadding="0" cellspacing="0" class="em_wrapper" style="width: 195px;" width="195"><tbody><tr><td align="center" class="em_pbottom" valign="top"><table align="center" border="0" cellpadding="0" cellspacing="0" class="em_w3074" style="width: 180px;" width="180"><tbody><tr style=""><td align="center" class="em_full_img1" pardot-region="m5_image02" valign="top"><a href="https://www.linkedin.com/posts/nicolakastner_eventstrategy-events-eventmarketing-activity-6851117146085441536-zso9/"><img alt="" border="0" height="137" src="https://www2.opusagency.com/l/297782/2021-10-19/3md34g/297782/1634665858e8f8M7Kh/TOP_TABS_New_Challenge_Speakers.png" style="width: 180px; height: 137px; border-width: 0px; border-style: solid;" width="180"></a></td></tr><tr><td align="center" style="box-shadow: 0px 2px 4px 1px #cccccc;" valign="top"><table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td align="center" style="padding: 17px 11px 22px 11px;" valign="top"><table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr style=""><td align="left" class="em_defaultlink" pardot-region="m5_text06" pardot-region-type="basic" style="font-family: Arial, sans-serif; color: #000000; font-size: 20px; line-height: 22px; font-weight: bold; padding-bottom: 5px;" valign="top">New Challenge: Recruiting Speakers</td></tr><tr style=""><td align="left" class="em_defaultlink" pardot-region="m5_text07" pardot-region-type="basic" style="font-family: Arial, sans-serif; color: #404040; font-size: 16px; line-height: 18px; font-weight: 400; padding-bottom: 10px;" valign="top">Heading to LinkedIn for an insightful, perspective-filled peer discussion.</td></tr><tr><td align="center" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0"><tbody><tr style=""><td align="left" class="em_defaultlink em_m1f16" pardot-region="m5_text08" pardot-region-type="basic" style="font-family: Arial, sans-serif; color: #000000; font-size: 16px; line-height: 18px; font-weight: bold; background-color: #FFBC42; padding: 2px;" valign="top"><a href="https://www.linkedin.com/posts/nicolakastner_eventstrategy-events-eventmarketing-activity-6851117146085441536-zso9/" style="text-decoration:none;"><span style="font-family: Arial, sans-serif; color: #000000; font-size: 16px; line-height: 18px; font-weight: bold; background-color: #FFBC42; padding: 2px;">Rethink it</span></a></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table></td><td class="em_hide" style="width: 15px;" width="15"> </td></tr></tbody></table></td></tr></tbody></table><!--[if gte mso 9]></td><td valign="top"><![endif]--><table align="right" border="0" cellpadding="0" cellspacing="0" class="em_wrapper" style="width: 180px;" width="180"><tbody><tr><td align="center" valign="top"><table align="center" border="0" cellpadding="0" cellspacing="0" class="em_w3074" style="width: 180px;" width="180"><tbody><tr style=""><td align="center" class="em_full_img1" pardot-region="m5_image03" valign="top"><a href="https://www.thedrum.com/opinion/2021/10/08/can-conference-programming-be-smart-netflix-it-s-already-happening"><img alt="" border="0" height="137" src="https://www2.opusagency.com/l/297782/2021-10-19/3md358/297782/1634666000I3RHYous/TOP_TABS_Nextification.png" style="width: 180px; height: 137px; border-width: 0px; border-style: solid;" width="180"></a></td></tr><tr><td align="center" style="box-shadow: 0px 2px 4px 1px #cccccc;" valign="top"><table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td align="center" style="padding: 17px 11px 22px 11px;" valign="top"><table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr style=""><td align="left" class="em_defaultlink" pardot-region="m5_text010" pardot-region-type="basic" style="font-family: Arial, sans-serif; color: #000000; font-size: 20px; line-height: 22px; font-weight: bold; padding-bottom: 5px;" valign="top">The Netflixification of Events</td></tr><tr style=""><td align="left" class="em_defaultlink" pardot-region="m5_text011" pardot-region-type="basic" style="font-family: Arial, sans-serif; color: #404040; font-size: 16px; line-height: 18px; font-weight: 400; padding-bottom: 10px;" valign="top">Programming events for smart consumption of long-lasting sessions.</td></tr><tr><td align="center" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0"><tbody><tr style=""><td align="left" class="em_defaultlink em_m1f16" pardot-region="m5_text012" pardot-region-type="basic" style="font-family: Arial, sans-serif; color: #000000; font-size: 16px; line-height: 18px; font-weight: bold; background-color: #FFBC42; padding: 2px;" valign="top"><a href="https://www.thedrum.com/opinion/2021/10/08/can-conference-programming-be-smart-netflix-it-s-already-happening" style="text-decoration:none;"><span style="font-family: Arial, sans-serif; color: #000000; font-size: 16px; line-height: 18px; font-weight: bold; background-color: #FFBC42; padding: 2px;">Stream it</span></a></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table></td><td class="em_side10" style="width: 15px;" width="15"> </td></tr></tbody></table></td></tr></tbody></table></td></tr><tr pardot-repeatable="Three_Coulmn_Content" style=""><td align="center" valign="top"><table align="center" border="0" cellpadding="0" cellspacing="0" class="em_wrapper" style="width: 600px;" width="600"><tbody><tr><td align="center" valign="top"><table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="em_side10" style="width: 15px;" width="15"> </td><td align="center" style="padding-top: 16px; padding-bottom: 16px;" valign="top"><table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td align="center" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="em_wrapper" style="width: 390px;" width="390"><tbody><tr><td align="center" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="em_wrapper" style="width: 195px;" width="195"><tbody><tr><td align="center" class="em_pbottom" valign="top"><table align="center" border="0" cellpadding="0" cellspacing="0" class="em_w3074" style="width: 180px;" width="180"><tbody><tr style=""><td align="center" class="em_full_img1" pardot-region="m5_image01" valign="top"><a href="https://www.eventmanagerblog.com/hologram-next-event-trend"><img alt="" border="0" height="137" src="https://www2.opusagency.com/l/297782/2021-10-19/3md3fd/297782/1634666228UJsrqneW/TOP_TABS_Hologram_Prez.png" style="width: 180px; height: 137px; border-width: 0px; border-style: solid;" width="180"></a></td></tr><tr><td align="center" style="box-shadow: 0px 2px 4px 1px #cccccc;" valign="top"><table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td align="center" style="padding: 17px 11px 22px 11px;" valign="top"><table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr style=""><td align="left" class="em_defaultlink" pardot-region="m5_text02" pardot-region-type="basic" style="font-family: Arial, sans-serif; color: #000000; font-size: 20px; line-height: 22px; font-weight: bold; padding-bottom: 5px;" valign="top">Hologram Presentations</td></tr><tr style=""><td align="left" class="em_defaultlink" pardot-region="m5_text03" pardot-region-type="basic" style="font-family: Arial, sans-serif; color: #404040; font-size: 16px; line-height: 18px; font-weight: 400; padding-bottom: 10px;" valign="top">Tapping new technologies that enable presenters to "beam in" to events.</td></tr><tr><td align="center" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0"><tbody><tr style=""><td align="left" class="em_defaultlink em_m1f16" pardot-region="m5_text04" pardot-region-type="basic" style="font-family: Arial, sans-serif; color: #000000; font-size: 16px; line-height: 18px; font-weight: bold; background-color: #FFBC42; padding: 2px;" valign="top"><a href="https://www.eventmanagerblog.com/hologram-next-event-trend" style="text-decoration:none;"><span style="font-family: Arial, sans-serif; color: #000000; font-size: 16px; line-height: 18px; font-weight: bold; background-color: #FFBC42; padding: 2px;">See it</span></a></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table></td><td class="em_hide" style="width: 15px;" width="15"> </td></tr></tbody></table><!--[if gte mso 9]></td><td valign="top"><![endif]--><table align="right" border="0" cellpadding="0" cellspacing="0" class="em_wrapper" style="width: 195px;" width="195"><tbody><tr><td align="center" class="em_pbottom" valign="top"><table align="center" border="0" cellpadding="0" cellspacing="0" class="em_w3074" style="width: 180px;" width="180"><tbody><tr style=""><td align="center" class="em_full_img1" pardot-region="m5_image02" valign="top"><a href="https://thevendry.com/memo/nfts-for-events/"><img alt="" border="0" height="137" src="https://www2.opusagency.com/l/297782/2021-10-19/3md548/297782/1634666924mlzzjH8F/TOP_TABS_NFTs.png" style="width: 180px; height: 137px; border-width: 0px; border-style: solid;" width="180"></a></td></tr><tr><td align="center" style="box-shadow: 0px 2px 4px 1px #cccccc;" valign="top"><table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td align="center" style="padding: 17px 11px 22px 11px;" valign="top"><table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr style=""><td align="left" class="em_defaultlink" pardot-region="m5_text06" pardot-region-type="basic" style="font-family: Arial, sans-serif; color: #000000; font-size: 20px; line-height: 22px; font-weight: bold; padding-bottom: 5px;" valign="top">How Will NFTs Impact Events?</td></tr><tr style=""><td align="left" class="em_defaultlink" pardot-region="m5_text07" pardot-region-type="basic" style="font-family: Arial, sans-serif; color: #404040; font-size: 16px; line-height: 18px; font-weight: 400; padding-bottom: 10px;" valign="top">Capturing the crazy everyone is trying to cash in on<span style="font-size:11pt; font-variant:normal; white-space:pre-wrap"><span style="font-family:Arial"><span style="color:#333333"><span style="background-color:#ffffff"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none">—</span></span></span></span></span></span></span>including event designers.</td></tr><tr><td align="center" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0"><tbody><tr style=""><td align="left" class="em_defaultlink em_m1f16" pardot-data="" pardot-region="m5_text08" pardot-region-type="basic" style="font-family: Arial, sans-serif; color: rgb(0, 0, 0); font-size: 16px; line-height: 18px; font-weight: bold; background: rgb(255, 188, 66); padding: 2px;" valign="top"><a href="https://thevendry.com/memo/nfts-for-events/" style="text-decoration:none;"><span style="font-family: Arial, sans-serif; color: #000000; font-size: 16px; line-height: 18px; font-weight: bold; background-color: #FFBC42; padding: 2px;">Visualize it</span></a></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table></td><td class="em_hide" style="width: 15px;" width="15"> </td></tr></tbody></table></td></tr></tbody></table><!--[if gte mso 9]></td><td valign="top"><![endif]--><table align="right" border="0" cellpadding="0" cellspacing="0" class="em_wrapper" style="width: 180px;" width="180"><tbody><tr><td align="center" valign="top"><table align="center" border="0" cellpadding="0" cellspacing="0" class="em_w3074" style="width: 180px;" width="180"><tbody><tr style=""><td align="center" class="em_full_img1" pardot-region="m5_image03" valign="top"><a href="https://www.evanhamilton.com/how-to-build-a-successful-customer-advisory-council/"><img alt="" border="0" height="137" src="https://www2.opusagency.com/l/297782/2021-10-19/3md54d/297782/1634667124DqU4ONo8/TOP_TABS_CAB.png" style="width: 180px; height: 137px; border-width: 0px; border-style: solid;" width="180"></a></td></tr><tr><td align="center" style="box-shadow: 0px 2px 4px 1px #cccccc;" valign="top"><table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td align="center" style="padding: 17px 11px 22px 11px;" valign="top"><table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr style=""><td align="left" class="em_defaultlink" pardot-region="m5_text010" pardot-region-type="basic" style="font-family: Arial, sans-serif; color: #000000; font-size: 20px; line-height: 22px; font-weight: bold; padding-bottom: 5px;" valign="top">How To Build a Successful CAB</td></tr><tr style=""><td align="left" class="em_defaultlink" pardot-region="m5_text011" pardot-region-type="basic" style="font-family: Arial, sans-serif; color: #404040; font-size: 16px; line-height: 18px; font-weight: 400; padding-bottom: 10px;" valign="top">Outling the crucial ingredients for a successful advisory council.</td></tr><tr><td align="center" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0"><tbody><tr style=""><td align="left" class="em_defaultlink em_m1f16" pardot-region="m5_text012" pardot-region-type="basic" style="font-family: Arial, sans-serif; color: #000000; font-size: 16px; line-height: 18px; font-weight: bold; background-color: #FFBC42; padding: 2px;" valign="top"><a href="https://www.evanhamilton.com/how-to-build-a-successful-customer-advisory-council/" style="text-decoration:none;"><span style="font-family: Arial, sans-serif; color: #000000; font-size: 16px; line-height: 18px; font-weight: bold; background-color: #FFBC42; padding: 2px;">Build it</span></a></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table></td><td class="em_side10" style="width: 15px;" width="15"> </td></tr></tbody></table></td></tr></tbody></table></td></tr><!-- //Three_Coulmn_Content section --><!-- Banner_Image01 section --><!-- //Banner_Image01 section --><!-- Banner_Image02 section --><tr pardot-repeatable="Banner_Image02" style=""><td align="center" valign="top"><table align="center" border="0" cellpadding="0" cellspacing="0" class="em_wrapper" style="width: 600px;" width="600"><tbody><tr><td class="em_side15" style="width: 10px;" width="10"> </td><td align="center" style="padding-top: 8px; padding-bottom: 0px;" valign="top"><table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr style=""><td align="center" class="em_full_img" pardot-region="mas6_image01" valign="top"><img alt="Recovery Roundup" src="https://www2.opusagency.com/l/297782/2021-03-02/qts5w/297782/1614711914umrkRboO/XO_banner02.png" style="display: block; border: 0px; max-width: 572px; color: #000000; font-size: 16px; line-height: 20px; font-family: Arial, sans-serif;" width="572"></td></tr></tbody></table></td><td class="em_side15" style="width: 10px;" width="10"> </td></tr></tbody></table></td></tr><!-- //Banner_Image02 section --><!-- Icon_And_Text_Content section --><tr pardot-repeatable="Icon_And_Text_Content" style=""><td align="center" valign="top"><table align="center" border="0" cellpadding="0" cellspacing="0" class="em_wrapper" style="width: 600px;" width="600"><tbody><tr><td class="em_side15" style="width: 14px;" width="14"> </td><td align="center" valign="top"><table bgcolor="#ECEBEA" border="0" cellpadding="0" cellspacing="0" style="background-color: #ECEBEA;" width="100%"><tbody><tr><td class="em_side10" style="width: 20px;" width="20"> </td><td align="center" class="em_ptop em_pbottom" style="padding-top: 32px; padding-bottom: 26px;" valign="top"><table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr style=""><td align="left" class="em_defaultlinku" pardot-data="link-underline:none;" pardot-region="m8_text01" pardot-region-type="basic" style="font-family: Arial, sans-serif; color: #404040; font-size: 16px; line-height: 18px; font-weight: 400; padding-bottom: 20px;" valign="top">Studying and celebrating the return of in-person experiences. Curated by the <strong>Opus Health & Safety </strong>team.</td></tr><tr pardot-repeatable="Icon_Image01" style=""><td align="center" style="padding-top: 7px;" valign="top"><table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td align="left" pardot-region="m8_iimage01" style="width: 41px;" valign="top" width="41"><img alt="" border="0" height="37" src="https://www2.opusagency.com/l/297782/2021-10-19/3md552/297782/1634667859iqAI9bNB/FreshData_RecoveryRoundup.png" style="width: 42px; height: 37px; border-width: 0px; border-style: solid;" width="42"></td><td class="em_side15" style="width: 32px;" width="32"> </td><td align="center" valign="top"><table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr style=""><td align="left" class="em_defaultlinku em_f0020" pardot-region="m8_itext01" pardot-region-type="basic" style="font-family: Arial, sans-serif; color: #404040; font-size: 20px; line-height: 22px; font-weight: 400; padding-bottom: 12px; border-bottom: 1px solid #DAD9D7; padding-top: 8px;" valign="top">Fresh data:<br><a href="https://www.northstarmeetingsgroup.com/News/Industry/Coronavirus-and-Meetings-Survey-Results"><span style="text-decoration: underline; color: #404040;">Planners are just as concerned about mandates as they are about contagion</span></a></td></tr></tbody></table></td></tr></tbody></table></td></tr><tr pardot-repeatable="Icon_Image01" style=""><td align="center" style="padding-top: 7px;" valign="top"><table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td align="left" pardot-region="m8_iimage01" style="width: 41px;" valign="top" width="41"><img alt="" border="0" height="37" src="https://www2.opusagency.com/l/297782/2021-10-19/3md554/297782/1634667875SoCIOwi6/ExpertRecommendations_RecoveryRoundup.png" style="width: 42px; height: 37px; border-width: 0px; border-style: solid;" width="42"></td><td class="em_side15" style="width: 32px;" width="32"> </td><td align="center" valign="top"><table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr style=""><td align="left" class="em_defaultlinku em_f0020" pardot-region="m8_itext01" pardot-region-type="basic" style="font-family: Arial, sans-serif; color: #404040; font-size: 20px; line-height: 22px; font-weight: 400; padding-bottom: 12px; border-bottom: 1px solid #DAD9D7; padding-top: 8px;" valign="top">Expert recommendations:<br><a href="https://www.eventmanagerblog.com/practices-requirements-events"><span style="text-decoration: underline; color: #404040;">Best practices for vaccination and testing requirements at events</span></a></td></tr></tbody></table></td></tr></tbody></table></td></tr><tr pardot-repeatable="Icon_Image01" style=""><td align="center" style="padding-top: 7px;" valign="top"><table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td align="left" pardot-region="m8_iimage01" style="width: 41px;" valign="top" width="41"><img alt="" border="0" height="38" src="https://www2.opusagency.com/l/297782/2021-10-19/3md556/297782/1634667905sht8CD0r/BoostUp_RecoveryRoundup.png" style="width: 43px; height: 38px; border-width: 0px; border-style: solid;" width="43"></td><td class="em_side15" style="width: 32px;" width="32"> </td><td align="center" valign="top"><table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr style=""><td align="left" class="em_defaultlinku em_f0020" pardot-region="m8_itext01" pardot-region-type="basic" style="font-family: Arial, sans-serif; color: #404040; font-size: 20px; line-height: 22px; font-weight: 400; padding-bottom: 12px; border-bottom: 1px solid #DAD9D7; padding-top: 8px;" valign="top">Boost up:<br><a href="https://www.forbes.com/sites/suzannerowankelleher/2021/10/17/booster-shots-travel-2022-countries-covid-vaccination/"><span style="text-decoration: underline; color: #404040;">A growing number of countries now say that being "fully vaccinated" has an expiry date</span></a></td></tr></tbody></table></td></tr></tbody></table></td></tr><tr pardot-repeatable="Icon_Image01" style=""><td align="center" style="padding-top: 7px;" valign="top"><table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td align="left" pardot-region="m8_iimage01" style="width: 41px;" valign="top" width="41"><img alt="" border="0" height="37" src="https://www2.opusagency.com/l/297782/2021-10-19/3md558/297782/1634667917TcSSnKLn/GoneTilNovember_RecoveryRoundup.png" style="width: 42px; height: 37px; border-width: 0px; border-style: solid;" width="42"></td><td class="em_side15" style="width: 32px;" width="32"> </td><td align="center" valign="top"><table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr style=""><td align="left" class="em_defaultlinku em_f0020" pardot-region="m8_itext01" pardot-region-type="basic" style="font-family: Arial, sans-serif; color: #404040; font-size: 20px; line-height: 22px; font-weight: 400; padding-bottom: 12px; border-bottom: 1px solid #DAD9D7; padding-top: 8px;" valign="top">Gone 'till November:<br><a href="https://skift.com/2021/10/15/u-s-will-reopen-to-vaccinated-international-air-and-land-travelers-starting-november-8/"><span style="text-decoration: underline; color: #404040;">US will reopen to vaccinated international travelers</span></a></td></tr></tbody></table></td></tr></tbody></table></td></tr><tr pardot-repeatable="Icon_Image01" style=""><td align="center" style="padding-top: 7px;" valign="top"><table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td align="left" pardot-region="m8_iimage01" style="width: 41px;" valign="top" width="41"><img alt="" border="0" height="37" src="https://www2.opusagency.com/l/297782/2021-10-19/3md55b/297782/1634667939cl0WEYCy/SwabUp_RecoveryRoundup.png" style="width: 42px; height: 37px; border-width: 0px; border-style: solid;" width="42"></td><td class="em_side15" style="width: 32px;" width="32"> </td><td align="center" valign="top"><table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr style=""><td align="left" class="em_defaultlinku em_f0020" pardot-region="m8_itext01" pardot-region-type="basic" style="font-family: Arial, sans-serif; color: #404040; font-size: 20px; line-height: 22px; font-weight: 400; padding-bottom: 12px; border-bottom: 1px solid #DAD9D7; padding-top: 8px;" valign="top">Swab up:<br><a href="https://www.wired.com/story/fist-bumps-nasal-swabs-tech-conferences-are-back/"><font color="#404040">Tech conferences are back</font></a></td></tr></tbody></table></td></tr></tbody></table></td></tr><tr pardot-repeatable="Icon_Image01" style=""><td align="center" style="padding-top: 7px;" valign="top"><table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td align="left" pardot-region="m8_iimage01" style="width: 41px;" valign="top" width="41"><img alt="" border="0" height="37" src="https://www2.opusagency.com/l/297782/2021-10-19/3md55d/297782/1634667970mNoPcKyF/TargetingGenZ_RecoveryRoundup.png" style="width: 42px; height: 37px; border-width: 0px; border-style: solid;" width="42"></td><td class="em_side15" style="width: 32px;" width="32"> </td><td align="center" valign="top"><table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr style=""><td align="left" class="em_defaultlinku em_f0020" pardot-region="m8_itext01" pardot-region-type="basic" style="font-family: Arial, sans-serif; color: #404040; font-size: 20px; line-height: 22px; font-weight: 400; padding-bottom: 12px; border-bottom: 1px solid #DAD9D7; padding-top: 8px;" valign="top">Targeting Gen-Z:<br><a href="https://www.forbes.com/sites/bernhardschroeder/2021/10/12/staff-less-boutique-hotels-might-be-a-huge-part-of-the-future-as-they-target-gen-z-and-take-on-airbnb/"><font color="#404040">Staff-less boutique hotels might be a huge part of the future</font></a></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table></td><td class="em_side10" style="width: 22px;" width="22"> </td></tr></tbody></table></td><td class="em_side15" style="width: 14px;" width="14"> </td></tr></tbody></table></td></tr><!-- //Icon_And_Text_Content section --><!-- Left_Image_Right_Content02 section --><tr pardot-repeatable="Left_Image_Right_Content02" style=""><td align="center" valign="top"><table align="center" border="0" cellpadding="0" cellspacing="0" class="em_wrapper" style="width: 600px;" width="600"><tbody><tr><td class="em_h20" height="32" style="height: 32px; font-size: 0px; line-height: 0px;"> </td></tr><tr><td background="https://www2.opusagency.com/l/297782/2021-03-02/qts5p/297782/1614711913GIbh5YHQ/XO_background_image02.jpg" bgcolor="#ffffff" class="em_back01" height="368" style="background-image: url(https://www2.opusagency.com/l/297782/2021-03-02/qts5p/297782/1614711913GIbh5YHQ/XO_background_image02.jpg); background-position: bottom center; background-repeat: no-repeat; background-size: cover; height: 368px;" valign="top" width="600"><!--[if gte mso 9]><v:rect xmlns:v="urn:schemas-microsoft-com:vml" fill="true" stroke="false" style="width:600px;height:368px;"><v:fill type="frame" src="https://www2.opusagency.com/l/297782/2021-03-02/qts5p/297782/1614711913GIbh5YHQ/XO_background_image02.jpg" color="#ffffff" /><v:textbox inset="0,0,0,0"><![endif]--><table align="center" border="0" cellpadding="0" cellspacing="0" class="em_wrapper" style="width: 600px;" width="600"><tbody><tr><td class="em_m4h40" height="40" style="height: 40px;"> </td></tr><tr><td align="center" valign="top"><table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="em_side10" style="width: 13px;" width="13"> </td><td align="center" valign="top"><table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td align="center" class="em_w50" style="width: 287px;" valign="middle" width="287"><table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr style=""><td align="left" class="em_full_img" pardot-region="m9_image01" valign="middle"><a href="https://digiday.com/media/hearst-launches-blimp-in-the-metaverse-in-a-bid-to-show-advertisers-virtual-co-branded-opportunities/"><img alt="" border="0" height="250" src="https://www2.opusagency.com/l/297782/2021-10-19/3md24j/297782/1634665137pq94tzHb/50_50_Image.png" style="width: 287px; height: 250px; border-width: 0px; border-style: solid;" width="287"></a></td></tr></tbody></table></td><td align="center" bgcolor="#ECEBEA" valign="middle"><table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td align="center" class="em_hauto" height="248" style="height: 248px;" valign="middle"><table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="em_side10" style="width: 20px;" width="20"> </td><td align="center" class="em_hauto" height="248" style="height: 248px;" valign="middle"><table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td height="10" style="height: 10px; font-size: 0px; line-height: 0px;"><img alt="" height="1" src="https://www2.opusagency.com/l/297782/2021-03-02/qts71/297782/1614711917difmMPpl/XO_spacer.gif" style="display: block; border: 0px;" width="1"></td></tr><tr style=""><td align="left" class="em_defaultlink em_m1f20" pardot-region="m9_text01" pardot-region-type="basic" style="font-family: Arial, sans-serif; color: #000000; font-size: 20px; line-height: 22px; font-weight: bold;" valign="top">Virtual blimps take rise</td></tr><tr><td height="10" style="height: 10px; font-size: 0px; line-height: 0px;"><img alt="" height="1" src="https://www2.opusagency.com/l/297782/2021-03-02/qts71/297782/1614711917difmMPpl/XO_spacer.gif" style="display: block; border: 0px;" width="1"></td></tr><tr style=""><td align="left" class="em_defaultlinku em_m1f16" pardot-region="m9_text02" pardot-region-type="basic" style="font-family: Arial, sans-serif; color: #404040; font-size: 16px; line-height: 18px; font-weight: 400;" valign="top">Hearst's branded, custom-built, metaversal blimp becomes a virtual meeting hub and event space.</td></tr><tr><td class="em_h10" height="24" style="height: 24px; font-size: 0px; line-height: 0px;"><img alt="" height="1" src="https://www2.opusagency.com/l/297782/2021-03-02/qts71/297782/1614711917difmMPpl/XO_spacer.gif" style="display: block; border: 0px;" width="1"></td></tr><tr><td align="center" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0"><tbody><tr style=""><td align="left" class="em_defaultlink em_m1f16" pardot-data="" pardot-region="m9_text03" pardot-region-type="basic" style="font-family: Arial, sans-serif; color: #000000; font-size: 16px; line-height: 18px; font-weight: bold; background-color: #FFBC42; padding: 2px;" valign="top"><a href="https://digiday.com/media/hearst-launches-blimp-in-the-metaverse-in-a-bid-to-show-advertisers-virtual-co-branded-opportunities/" style="text-decoration:none;"><span style="font-family: Arial, sans-serif; color: #000000; font-size: 16px; line-height: 18px; font-weight: bold; background-color: #FFBC42; padding: 2px;">See it</span></a></td></tr></tbody></table></td></tr><tr><td height="10" style="height: 10px; font-size: 0px; line-height: 0px;"><img alt="" height="1" src="https://www2.opusagency.com/l/297782/2021-03-02/qts71/297782/1614711917difmMPpl/XO_spacer.gif" style="display: block; border: 0px;" width="1"></td></tr></tbody></table></td><td class="em_side10" style="width: 24px;" width="24"> </td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table></td><td class="em_side10" style="width: 13px;" width="13"> </td></tr></tbody></table></td></tr><tr><td class="em_m4h48" height="20" style="height: 20px;"> </td></tr></tbody></table><!--[if gte mso 9]></v:textbox></v:rect><![endif]--></td></tr></tbody></table></td></tr><tr pardot-repeatable="Single_CTA_On_Background_Image" style=""><td align="center" valign="top"><table align="center" border="0" cellpadding="0" cellspacing="0" class="em_wrapper" style="width: 600px;" width="600"><tbody><tr><td align="center" class="em_p15" style="padding-top: 16px; padding-bottom: 16px;" valign="top"><table border="0" cellpadding="0" cellspacing="0" class="em_wrapper03" style="width: 342px; max-width: 342px;" width="342"><tbody><tr><td background="https://www2.opusagency.com/l/297782/2021-03-02/qts5r/297782/1614711914UzwFySeg/XO_cta_image.png" bgcolor="#ffffff" class="em_back01" height="120" style="background-image: url(https://www2.opusagency.com/l/297782/2021-03-02/qts5r/297782/1614711914UzwFySeg/XO_cta_image.png); background-position: top center; background-repeat: no-repeat; background-size: cover; height: 120px;" valign="top" width="342"><!--[if gte mso 9]><v:rect xmlns:v="urn:schemas-microsoft-com:vml" fill="true" stroke="false" style="width:342px;height:120px;"><v:fill type="frame" src="https://www2.opusagency.com/l/297782/2021-03-02/qts5r/297782/1614711914UzwFySeg/XO_cta_image.png" color="#ffffff" /><v:textbox inset="0,0,0,0"><![endif]--><table align="center" border="0" cellpadding="0" cellspacing="0" class="em_wrapper" style="width: 342px;" width="342"><tbody><tr><td class="em_h28" height="28" style="height: 28px;"> </td></tr><tr><td align="center" valign="top"><table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td align="left" class="em_defaultlink em_cta001" height="64" pardot-region="m12_ctatext" pardot-region-type="basic" style="font-family: 'Montserrat', Arial, sans-serif; color: #000000; font-size:21px; font-weight: 800; padding: 0px 34px; height: 64px;" valign="middle">Going global,<br>on metaverse airships</td></tr></tbody></table></td></tr><tr><td class="em_h28" height="20" style="height: 20px;"> </td></tr></tbody></table><!--[if gte mso 9]></v:textbox></v:rect><![endif]--></td></tr></tbody></table></td></tr></tbody></table></td></tr><!-- //Single_CTA_On_Background_Image section --><!-- Extra_Spacer01 section --><tr pardot-repeatable="Extra_Spacer01" style=""><td align="center" valign="top"><table align="center" border="0" cellpadding="0" cellspacing="0" class="em_wrapper" style="width: 600px;" width="600"><tbody><tr><td height="20" style="height: 20px; font-size: 0px; line-height: 0px;"> </td></tr></tbody></table></td></tr><!-- //Extra_Spacer01 section --></tbody></table></td></tr></tbody></table><!-- == //Body Section == --> </div> </div> <footer class="my-5 pt-5 text-muted text-center text-small"> <p class="mb-1">© Opus Agency</p> <ul class="list-inline"> <li class="list-inline-item"><a href="https://www.opusagency.com/privacy/">Privacy</a></li> <li class="list-inline-item"><a href="https://www.opusagency.com/legal/">Legal</a></li> </ul> </footer> </div></div></div>