opus

Issue 014

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vertical-align:middle;" valign="middle" class=""> <font color="#001ef0" face="Trebuchet MS, sans-serif" style="font-family:Trebuchet MS, sans-serif; color:#001ef0;"><a href="https://www.opusagency.com/xo"><img alt="xo" border="0" height="58" src="https://assets-global.website-files.com/61f2e2596c828552c26cad73/626019a625786bf5f3beace1_xo.png" width="112"></a> </font> </td> <td align="right" style="text-align:right; vertical-align:top;" valign="top" class=""> <font color="#001ef0" face="Trebuchet MS, sans-serif" style="color:#001ef0; font-family:Trebuchet MS, sans-serif;"><a href="https://www.opusagency.com/"><img alt="by" border="0" height="46" src="https://assets-global.website-files.com/61f2e2596c828552c26cad73/626019a663d7881ea83e2e09_by.png" width="58"><img alt="opus" border="0" height="46" src="https://assets-global.website-files.com/61f2e2596c828552c26cad73/626019a6f00cd106fe8f21da_opus.gif" width="89"></a> </font> </td> </tr> <tr> <td align="right" style="text-align:right; vertical-align:bottom;" valign="bottom" class=""> <font class="fontsize2" face="Trebuchet MS, sans-serif" size="2" style="font-family:Trebuchet MS, sans-serif;"><strong>Issue 014: April 2022 </strong></font> </td> </tr> <tr> <td colspan="2" height="40" style="height:40px;" class="">&nbsp;</td> </tr> </tbody> </table> <table align="center" bgcolor="#fff" border="0" cellpadding="0" cellspacing="0" class="width600" style="margin:0px auto; background-color:#fff;" width="600"> <tbody> <tr> <td rowspan="4" style="width:40px;" width="40" class=""><img alt="" height="1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" width="40"> </td> <td class="width520" style="position:relative;" width="520"><img alt="" border="0" src="https://www.opusagency.com/insights/brand-movements" style="border-width: 0px; border-style: solid;"><a href="https://www.opusagency.com/insights/brand-movements" style="text-decoration:none;"><img alt="From moments to movements. Opus. Be moved." border="0" class="width520" src="https://assets-global.website-files.com/61f2e2596c828552c26cad73/62684c41485b1944eb6aa59c_XO_MastHead_Moments2Movements.gif" width="520"></a></td> <td rowspan="4" style="width:40px;" width="40" class=""><img alt="" height="1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" width="40"> </td> </tr> <tr> <td height="40" style="height:40px;" class="">&nbsp;</td> </tr> <tr> <td class=""> <font face="Trebuchet MS, sans-serif" style="font-family:Trebuchet MS, sans-serif;"><strong> <font class="fontsize7" size="7">Exploring Brand Movements</font> </strong><br> <font class="fontsize4" size="4">&nbsp;<br> Leading into the next the era of marketing.</font> </font> </td> </tr> <tr> <td height="40" style="height:40px;" class="">&nbsp;</td> </tr> </tbody> </table> <table align="center" bgcolor="#fff" border="0" cellpadding="0" cellspacing="0" class="width600" style="margin:0px auto; background-color:#fff;" width="600"> <tbody> <tr> <td style="width:40px;" width="40" class=""><img alt="" height="1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" width="40"> </td> <td class="width520" width="520"> <!-- gray section start --> <table bgcolor="#f0f0f0" border="0" cellpadding="0" cellspacing="0" style="background-color:#f0f0f0;" width="100%"> <tbody> <tr> <td rowspan="3" style="width:40px;" width="40" class=""><img alt="" height="1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" width="40"></td> <td height="40" style="height:40px; width:440px;" width="440" class="">&nbsp;</td> <td rowspan="3" style="width:40px;" width="40" class=""><img alt="" height="1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" width="40"></td> </tr> <tr> <td height="40" style="height:40px; width:440px;" width="440" class=""> <font face="Trebuchet MS, sans-serif" style="font-family:Trebuchet MS, sans-serif;"> <font class="fontsize5" color="#001ef0" size="5" style="color:#001ef0;"> <strong>Why would a brand be content with creating a moment when it could be catalyzing a movement?<br> &nbsp; </strong> </font> </font> <p> <font face="Trebuchet MS, sans-serif" style="font-family:Trebuchet MS, sans-serif;"> <font class="fontsize4" size="4">Accelerated by the rise of today's stakeholder economy and the societal changes driving modern culture, marketers are moving beyond the moment. They are unleashing the budding science of movement marketing. They are experimenting. They are thriving.</font> </font> </p> <font face="Trebuchet MS, sans-serif" style="font-family:Trebuchet MS, sans-serif;"> <font class="fontsize4" size="4"> </font> </font> <p> <font face="Trebuchet MS, sans-serif" style="font-family:Trebuchet MS, sans-serif;"> <font class="fontsize4" size="4">And a new era of marketing is emerging. </font> </font> </p> <font face="Trebuchet MS, sans-serif" style="font-family:Trebuchet MS, sans-serif;"> <font class="fontsize4" size="4"> </font> </font> <p> <font face="Trebuchet MS, sans-serif" style="font-family:Trebuchet MS, sans-serif;"> <font class="fontsize4" size="4"><strong><a href="https://www.opusagency.com/insights/brand-movements" style="text-decoration:underline;color:#001EF0;">Join us to explore the new era of Brand Movements</a></strong>.</font> </font> </p> <font face="Trebuchet MS, sans-serif" style="font-family:Trebuchet MS, sans-serif;"> <font class="fontsize4" size="4"> </font> </font> <p> <font face="Trebuchet MS, sans-serif" style="font-family:Trebuchet MS, sans-serif;"> <font class="fontsize4" size="4">Ready to capture what's next? Let's move.</font> </font> </p> <font face="Trebuchet MS, sans-serif" style="font-family:Trebuchet MS, sans-serif;"> <font class="fontsize4" size="4"> </font> </font> <table> <tbody> <tr> <td align="right" style="text-align:right; vertical-align:middle;" valign="middle" class=""><img alt="" border="0" height="79" src="https://www2.opusagency.com/l/297782/2022-04-27/73gcmw/297782/1651071133kMiay6ey/Author_Circle___Kate_Romano.png" style="width: 79px; height: 79px; border-width: 0px; border-style: solid;" width="79"></td> <td style="width:16px;" width="16" class="">&nbsp;</td> <td align="left" style="text-align:left; vertical-align:middle;" valign="middle" class=""> <font class="fontsize3" face="Trebuchet MS, sans-serif" size="3" style="font-family:Trebuchet MS, sans-serif;"> <font color="#001ef0" style="color:#001ef0;">Kate Romano </font><br> Director of Marketing </font> </td> </tr> </tbody> </table> </td> </tr> <tr> <td height="40" style="height:40px; width:440px;" width="440" class="">&nbsp;</td> </tr> </tbody> </table> <!-- gray section end --> <!-- 40px spacer --> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td height="40" style="height:40px;" class="">&nbsp;</td> </tr> </tbody> </table> <!-- blue section start --> <table bgcolor="#e1f5fa" border="0" cellpadding="0" cellspacing="0" class="width520" style="background-color:#e1f5fa;" width="100%"> <tbody> <tr> <td> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td align="left" class="blueleft" style="vertical-align:top; text-align:left;" valign="top"><a href="https://www.opusagency.com/" style="text-decoration:none;"><img alt="" border="0" height="215" src="https://www2.opusagency.com/l/297782/2022-04-27/73gcnp/297782/1651071188Ra43Q4OT/Featured_Promo_BeMoved.png" style="width: 246px; height: 215px; border-width: 0px; border-style: solid;" width="246"></a></td> <td align="left" class="blueright" style="vertical-align:middle; text-align:left;" valign="middle"> <font face="Trebuchet MS, sans-serif" style="font-family:Trebuchet MS, sans-serif;">&nbsp;<br> <font class="fontsize6" size="6"><strong>From Moments To Movements</strong></font> </font><br> <br> <span style="font-size: large; font-family: &quot;Trebuchet MS&quot;, sans-serif;">With a fresh look, we’re ready for a new era.</span><br> <br> <a href="https://www.opusagency.com/" style="font-size: large; font-family: &quot;Trebuchet MS&quot;, sans-serif;"> <font color="#001ef0" style="color: rgb(0, 30, 240);"> <font class="fontsize4" size="4"><strong><u>Move with us</u></strong></font> </font> </a><br> <font face="Trebuchet MS, sans-serif" style="font-family:Trebuchet MS, sans-serif;">&nbsp; </font> </td> <td style="width:40px;" width="40" class=""><img alt="" height="1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" width="40"></td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <!-- blue section end --> <!-- 40px spacer --> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td height="40" style="height:40px;" class="">&nbsp;</td> </tr> </tbody> </table> </td> <td style="width:40px;" width="40" class=""><img alt="" height="1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" width="40"> </td> </tr> </tbody> </table> <table align="center" bgcolor="#fff" border="0" cellpadding="0" cellspacing="0" class="width600" style="margin:0px auto; background-color:#fff;" width="600"> <tbody> <tr> <td style="width:40px;" width="40" class=""><img alt="" height="1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" width="40"> </td> <td class="width520" width="520"> <!-- insights section start --> <div><strong> <font class="fontsize6" color="#001ef0" face="Trebuchet MS, sans-serif" size="6" style="color:#001ef0; font-family:Trebuchet MS, sans-serif;">TOP TABS </font> </strong></div> <!-- 30px spacer --> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="" height="30" style="height:30px;">&nbsp;</td> </tr> </tbody> </table> <table border="0" cellpadding="0" cellspacing="0" class="col3"> <tbody> <tr> <td class="" style="width:162px; vertical-align:top;" valign="top" width="162"> <font class="fontsize3" face="Trebuchet MS, sans-serif" size="3" style="font-family:Trebuchet MS, sans-serif;"> <!-- insight #1 start --> <a href="https://csuiteblueprint.sounder.fm/episode/community-building-brent-turner" style="text-decoration:none;"><img class="col3img" width="162" style="width:162px;" border="0" src="https://www2.opusagency.com/l/297782/2022-04-27/73gcp9/297782/16510712344OcPRFBG/Top_Tabs___Brent.png"></a><br> &nbsp;<br> <font class="fontsize5" size="5"><strong>How Brands Build Real Community </strong> </font><br> &nbsp;<br> Our very own Brent Turner joins the C-Suite Blueprint to talk brand community trends and strategy. And there be dragons. <a href="https://csuiteblueprint.sounder.fm/episode/community-building-brent-turner"> <font color="#001ef0" style="color:#001ef0"> Listen in. </font> </a> <!-- insight #1 end --> </font> </td> <td class="col3spacer" style="width:17px;" width="17"><img alt="" height="1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="width:17px; height:1px;" width="17"></td> <td class="" style="width:162px; vertical-align:top;" valign="top" width="162"> <font class="fontsize3" face="Trebuchet MS, sans-serif" size="3" style="font-family:Trebuchet MS, sans-serif;"> <!-- insight #2 start --> <a href="http://www.pcma.org/immersive-sound-microadventures-reformatted-department-stores-trends-shaping-events/" style="text-decoration:none;"><img class="col3img" width="162" style="width:162px;" border="0" src="https://www2.opusagency.com/l/297782/2022-04-27/73gn96/297782/1651081668UurLksjT/Top_Tabs___Three_Trends.png"></a><br> &nbsp;<br> <font class="fontsize5" size="5"><strong>Three Trends Shaping Business Events </strong> </font><br> &nbsp;<br> Immersive sound, microadventures, and reformatted department stores are three trends having a big influence on meetings and events. <a href="http://www.pcma.org/immersive-sound-microadventures-reformatted-department-stores-trends-shaping-events/" style="color:#001ef0;">Keep up.</a> </font> </td> <td class="col3spacer" style="width:17px;" width="17"><img alt="" height="1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="width:17px; height:1px;" width="17"></td> <td class="" style="width:162px; vertical-align:top;" valign="top" width="162"> <font class="fontsize3" face="Trebuchet MS, sans-serif" size="3" style="font-family:Trebuchet MS, sans-serif;"> <!-- insight #3 start --> <a href="http://www.fastcompany.com/90737140/will-we-still-want-a-metaverse-when-the-pandemic-is-over" style="text-decoration:none;"><img class="col3img" width="162" style="width:162px;" border="0" src="https://www2.opusagency.com/l/297782/2022-04-27/73gn8s/297782/1651081667MmOstOvT/Top_Tabs___Metaverse.png"></a><br> &nbsp;<br> <font class="fontsize5" size="5"><strong>Will We Still Want A Metaverse When The Pandemic Is Over? </strong> </font><br> &nbsp;<br> With travel and real world gatherings returning, it may be more difficult to convince consumers to strap on a headset. <a href="http://www.fastcompany.com/90737140/will-we-still-want-a-metaverse-when-the-pandemic-is-over" style="color:#001ef0;text-decoration:underline;">Picture it.</a>&nbsp; <font color="#001ef0">&nbsp;</font> </font> </td> </tr> <tr class="col3spacer"> <td class="" colspan="5" height="40" style="height:40px;"><img alt="" height="1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="width:1px; height:1px;" width="1"></td> </tr> <tr> <td class="" style="width:162px; vertical-align:top;" valign="top" width="162"> <font class="fontsize3" face="Trebuchet MS, sans-serif" size="3" style="font-family:Trebuchet MS, sans-serif;"> <!-- insight #4 start --> <a href="https://www.fastcompany.com/90738557/wwdc-will-be-virtual-again-are-tech-giants-done-with-in-person-events" style="text-decoration:none;"><img class="col3img" width="162" style="width:162px;" border="0" src="https://www2.opusagency.com/l/297782/2022-04-27/73gn93/297782/1651081668z87wkseQ/Top_Tabs___Tech_Giants.png"></a><br> &nbsp;<br> <font class="fontsize5" size="5"><strong>Are Tech Giants Done With In-Person Events? </strong> </font><br> &nbsp;<br> Perhaps technology companies like holding streaming-first events and have no desire to return to the old way. <a href="https://www.fastcompany.com/90738557/wwdc-will-be-virtual-again-are-tech-giants-done-with-in-person-events"> <font color="#001ef0" style="color:#001ef0"> Moving on.</font> </a> </font> </td> <td class="col3spacer" style="width:17px;" width="17"><img alt="" height="1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="width:17px; height:1px;" width="17"></td> <td class="" style="width:162px; vertical-align:top;" valign="top" width="162"> <font class="fontsize3" face="Trebuchet MS, sans-serif" size="3" style="font-family:Trebuchet MS, sans-serif;"> <!-- insight #5 start --> <a href="https://www.eventmanagerblog.com/in-person-events-accessibility-challenges/" style="text-decoration:none;"><img class="col3img" width="162" style="width:162px;" border="0" src="https://www2.opusagency.com/l/297782/2022-04-27/73gn8z/297782/16510816678cWhGM7T/Top_Tabs___Accessibility_Hybrid.png"></a><br> &nbsp;<br> <font class="fontsize5" size="5"><strong>Return To In-Person Events Highlights Accessibility Challenges </strong> </font><br> &nbsp;<br> The return of in-person events has sparked a great deal of excitement, but not for all. New data suggests that virtual events have accessibility and inclusion benefits that cannot be ignored. <a href="https://www.eventmanagerblog.com/in-person-events-accessibility-challenges/"> <font color="#001ef0" style="color:#001ef0">Fix it.</font> </a> </font> </td> <td class="col3spacer" style="width:17px;" width="17"><img alt="" height="1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="width:17px; height:1px;" width="17"></td> <td class="" style="width:162px; vertical-align:top;" valign="top" width="162"> <font class="fontsize3" face="Trebuchet MS, sans-serif" size="3" style="font-family:Trebuchet MS, sans-serif;"> <!-- insight #6 start --> <a href="https://www.tsnn.com/blog/understanding-data-compliance-events-industry" style="text-decoration:none;"><img class="col3img" width="162" style="width:162px;" border="0" src="https://www2.opusagency.com/l/297782/2022-04-27/73gn8w/297782/1651081667SiGNH5ps/Top_Tabs___DataCompliance.png"></a><br> &nbsp;<br> <font class="fontsize5" size="5"><strong>Understanding Data Compliance In The Events Industry </strong> </font><br> &nbsp;<br> In this digital age, data is currency, with stored data growing five times faster than the world economy. As information changes hands faster than ever, event organizers must prioritize data security and legal compliance. <a href="https://www.tsnn.com/blog/understanding-data-compliance-events-industry"> <font color="#001ef0" style="color:#001ef0">Analyze it.</font> </a> </font> </td> </tr> </tbody> </table> <!-- 40px spacer --> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td class="" height="40" style="height:40px;">&nbsp;</td> </tr> </tbody> </table> </td> <td style="width:40px;" width="40" class=""><img alt="" height="1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" width="40"> </td> </tr> </tbody> </table> <table align="center" bgcolor="#fff" border="0" cellpadding="0" cellspacing="0" class="width600" style="margin:0px auto; background-color:#fff;" width="600"> <tbody> <tr> <td style="width:40px;" width="40" class=""><img alt="" height="1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" width="40"> </td> <td class="width520" width="520"> <!-- beige section 1 start --> <table bgcolor="#f5f5eb" border="0" cellpadding="0" cellspacing="0" style="background-color:#f5f5eb;" width="100%"> <tbody> <tr> <td rowspan="3" style="width:40px;" width="40" class=""><img alt="" height="1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" width="40"></td> <td height="40" style="height:40px;" class="">&nbsp;</td> <td rowspan="3" style="width:40px;" width="40" class=""><img alt="" height="1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" width="40"></td> </tr> <tr> <td height="40" style="height:40px; width:440px;" width="440" class=""> <font face="Trebuchet MS, sans-serif" style="font-family:Trebuchet MS, sans-serif;"><strong> <font class="fontsize6" color="#001ef0" face="Trebuchet MS, sans-serif" size="6" style="color:#001ef0; font-family:Trebuchet MS, sans-serif; color:#001ef0;"> Recovery Roundup </font> </strong><br> <font class="fontsize4" size="4">&nbsp;<br> Studying and celebrating the return of in-person experiences. Curated by the Opus Agency Health &amp; Safety team.<br> &nbsp; </font> </font> <table> <!-- point #1 begin --> <tbody> <tr> <td align="center" style="text-align:center; vertical-align:top;" valign="top" class=""><img alt="" border="0" height="35" src="https://global-uploads.webflow.com/62151f08c425abd5e1b8c93c/62684ed6cf70c31ff72a067f_RecoveryIcons-ForceMajeure.png" width="44"></td> <td style="width:17px;" width="17" class=""><img alt="" height="1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="width:17px; height:1px;" width="17"></td> <td align="left" style="text-align:left; vertical-align:middle;" valign="middle" class=""> <font class="fontsize4" face="Trebuchet MS, sans-serif" size="4" style="font-family:Trebuchet MS, sans-serif;"><strong>Force Majeure: </strong><br> <font color="#001ef0" style="color:#001ef0;"><a href="https://www.pcma.org/force-majeure-negotiating-common-clause-uncommon-times/"> <font color="#001ef0" style="color:#001ef0"> Negotiating A Common Clause In Uncommon Times </font> </a> </font> </font> </td> </tr> <!-- point #1 end --> <tr> <td colspan="3" class=""> <font class="fontsize4" face="Trebuchet MS, sans-serif" size="4" style="font-family:Trebuchet MS, sans-serif;">&nbsp;</font> </td> </tr> <!-- point #2 begin --> <tr> <td align="center" style="text-align:center; vertical-align:top;" valign="top" class=""><img alt="" border="0" height="35" src="https://global-uploads.webflow.com/62151f08c425abd5e1b8c93c/62684edc6a07add4e74a62e1_RecoveryIcons-NumbersGame.png" width="44"></td> <td style="width:17px;" width="17" class=""><img alt="" height="1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="width:17px; height:1px;" width="17"></td> <td align="left" style="text-align:left; vertical-align:middle;" valign="middle" class=""> <font class="fontsize4" face="Trebuchet MS, sans-serif" size="4" style="font-family:Trebuchet MS, sans-serif;"> <strong>Numbers Game: </strong><br> <font color="#001ef0" style="color:#001ef0;"><a href="https://insidemedicine.bulletin.com/are-large-indoor-events-safe-it-s-impossible-to-know-making-personal-choice-a-false-one/"> <font color="#001ef0" style="color:#001ef0">An ER Doctor Breaks Down The Math On COVID Risk At Indoor Events</font> </a> </font> </font> </td> </tr> <!-- point #2 end --> <tr> <td colspan="3" class=""> <font class="fontsize4" face="Trebuchet MS, sans-serif" size="4" style="font-family:Trebuchet MS, sans-serif;">&nbsp;</font> </td> </tr> <!-- point #3 begin --> <tr> <td align="center" style="text-align:center; vertical-align:top;" valign="top" class=""><img alt="" border="0" height="35" src="https://global-uploads.webflow.com/62151f08c425abd5e1b8c93c/62684ee2472a913348ee0261_RecoveryIcons-StraightTalk.png" width="44"></td> <td style="width:17px;" width="17" class=""><img alt="" height="1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="width:17px; height:1px;" width="17"></td> <td align="left" style="text-align:left; vertical-align:middle;" valign="middle" class=""> <font class="fontsize4" face="Trebuchet MS, sans-serif" size="4" style="font-family:Trebuchet MS, sans-serif;"> <strong>Straight Talk: </strong><br> <font color="#001ef0" style="color:#001ef0;"><a href="https://www.smartmeetings.com/tips-tools/138847/attendees-safety-pandemic-mitigation"> <font color="#001ef0" style="color:#001ef0">What Keeps Attendees Safe In A Pandemic And What Doesn’t </font> </a> </font> </font> </td> </tr> <!-- point #3 end --> <tr> <td colspan="3" class=""> <font class="fontsize4" face="Trebuchet MS, sans-serif" size="4" style="font-family:Trebuchet MS, sans-serif;">&nbsp;</font> </td> </tr> <!-- point #4 begin --> <tr> <td align="center" style="text-align:center; vertical-align:top;" valign="top" class=""><img alt="" border="0" height="35" src="https://global-uploads.webflow.com/62151f08c425abd5e1b8c93c/62684ee9600a43e089e1e29d_RecoveryIcons-Predictions.png" width="44"></td> <td style="width:17px;" width="17" class=""><img alt="" height="1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="width:17px; height:1px;" width="17"></td> <td align="left" style="text-align:left; vertical-align:middle;" valign="middle" class=""> <font class="fontsize4" face="Trebuchet MS, sans-serif" size="4" style="font-family:Trebuchet MS, sans-serif;"> <strong>Predictions: </strong><br> <font color="#001ef0" style="color:#001ef0;"><a href="https://www.ustravel.org/press/survey-84-business-travelers-expect-attend-conferences-conventions-or-trade-shows-next-six"> <font color="#001ef0" style="color:#001ef0">84% Of Business Travelers Expect To Attend Conferences, Conventions, Or Trade Shows In Next Six Months </font> </a> </font> </font> </td> </tr> <!-- point #4 end --> </tbody> </table> </td> </tr> <tr> <td height="40" style="height:40px; width:440px;" width="440" class="">&nbsp;</td> </tr> </tbody> </table> <!-- beige section 1 end --> <!-- 40px spacer --> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td height="40" style="height:40px;" class="">&nbsp;</td> </tr> </tbody> </table> <!-- beige section 2 start --> <table bgcolor="#f5f5eb" border="0" cellpadding="0" cellspacing="0" style="background-color:#f5f5eb;" width="100%"> <tbody> <tr> <td rowspan="3" style="width:40px;" width="40" class=""><img alt="" height="1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" width="40"></td> <td height="40" style="height:40px;" class="">&nbsp;</td> <td rowspan="3" style="width:40px;" width="40" class=""><img alt="" height="1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" width="40"></td> </tr> <tr> <td height="40" pardot-data="" style="height: 40px; width: 440px; font-size: 12px;" width="440" class=""> <font face="Trebuchet MS, sans-serif" style="font-family:Trebuchet MS, sans-serif;"><strong> <font class="fontsize6" color="#001ef0" face="Trebuchet MS, sans-serif" style="color:#001ef0; font-family:Trebuchet MS, sans-serif; color:#001ef0;"> Sustainability Synopsis </font> </strong><br> <font class="fontsize4">&nbsp;</font> </font><br> <font face="Trebuchet MS, Helvetica, sans-serif"> <font style="font-family:Trebuchet MS, sans-serif"> <font class="fontsize4"> <font>From slowing to undoing</font> </font> </font> </font>—<font face="Trebuchet MS, Helvetica, sans-serif"> <font style="font-family:Trebuchet MS, sans-serif"> <font class="fontsize4"> <font>moving from net-zero to climate postive</font> </font> </font> </font>—<font face="Trebuchet MS, Helvetica, sans-serif"> <font style="font-family:Trebuchet MS, sans-serif"> <font class="fontsize4"> <font>this is what matters as we improve our shared impact.</font> </font> </font> </font><br> <font face="Trebuchet MS, sans-serif" style="font-family:Trebuchet MS, sans-serif;"> <font class="fontsize4">&nbsp; </font> </font> <table> <!-- point #1 begin --> <tbody> <tr> <td align="center" style="text-align:center; vertical-align:top;" valign="top" class=""><img alt="" border="0" height="35" src="https://global-uploads.webflow.com/62151f08c425abd5e1b8c93c/62684ef741ba1af899adbb09_SustainabilityIcons-BumpyRoad.png" width="44"></td> <td style="width:17px;" width="17" class=""><img alt="" height="1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="width:17px; height:1px;" width="17"></td> <td align="left" style="text-align:left; vertical-align:middle;" valign="middle" class=""> <font class="fontsize4" face="Trebuchet MS, sans-serif" style="font-family:Trebuchet MS, sans-serif;"><strong>Bumpy Road: </strong><br> <font color="#001ef0" style="color:#001ef0;"><a href="https://www.eventmanagerblog.com/difficult-road-to-net-zero/"> <font color="#001ef0" style="color:#001ef0">Event Industry Faces These Challenges Getting To Net Zero </font> </a> </font> </font> </td> </tr> <!-- point #1 end --> <tr> <td colspan="3" class=""> <font class="fontsize4" face="Trebuchet MS, sans-serif" style="font-family:Trebuchet MS, sans-serif;">&nbsp;</font> </td> </tr> <!-- point #2 begin --> <tr> <td align="center" style="text-align:center; vertical-align:top;" valign="top" class=""><img alt="" border="0" height="35" src="https://global-uploads.webflow.com/62151f08c425abd5e1b8c93c/62684f0035b71fc05f339369_SustainabilityIcons-Hmmm-PositiveImpact.png" width="44"></td> <td style="width:17px;" width="17" class=""><img alt="" height="1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="width:17px; height:1px;" width="17"></td> <td align="left" style="text-align:left; vertical-align:middle;" valign="middle" class=""> <font class="fontsize4" face="Trebuchet MS, sans-serif" style="font-family:Trebuchet MS, sans-serif;"><strong>Hmmm… </strong><br> <font color="#001ef0" style="color:#001ef0;"><a href="https://www.xliveglobal.com/fan-experience/can-large-scale-immersive-experiences-have-positive-impact-planet"> <font color="#001ef0" style="color:#001ef0">Can Large-Scale Immersive Experiences Have A Positive Impact On The Planet? </font> </a> </font> </font> </td> </tr> <!-- point #2 end --> <tr> <td colspan="3" class=""> <font class="fontsize4" face="Trebuchet MS, sans-serif" style="font-family:Trebuchet MS, sans-serif;">&nbsp;</font> </td> </tr> <!-- point #3 begin --> <tr> <td align="center" style="text-align:center; vertical-align:top;" valign="top" class=""><img alt="" border="0" height="35" src="https://global-uploads.webflow.com/62151f08c425abd5e1b8c93c/62684f0736b44744b1a65268_SustainabilityIcons-NinePointGuide.png" width="44"></td> <td style="width:17px;" width="17" class=""><img alt="" height="1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="width:17px; height:1px;" width="17"></td> <td align="left" style="text-align:left; vertical-align:middle;" valign="middle" class=""> <font class="fontsize4" face="Trebuchet MS, sans-serif" style="font-family:Trebuchet MS, sans-serif;"> <strong>Nine-point Guide: </strong><br> <font color="#001ef0" style="color:#001ef0;"><a href="https://www.meetingsnet.com/sustainability/how-get-net-zero-carbon-events-program-ground"> <font color="#001ef0" style="color:#001ef0"> Designing A Successful Emissions-reduction Program For Events </font> </a> </font> </font> </td> </tr> <!-- point #3 end --> <tr> <td colspan="3" class=""> <font class="fontsize4" face="Trebuchet MS, sans-serif" style="font-family:Trebuchet MS, sans-serif;">&nbsp;</font> </td> </tr> <!-- point #4 begin --> <tr> <td align="center" style="text-align:center; vertical-align:top;" valign="top" class=""><img alt="" border="0" height="35" src="https://global-uploads.webflow.com/62151f08c425abd5e1b8c93c/62684f0fe9302e792a79449e_SustainabilityIcons-MovingTheNeedle-KeyTo.png" width="44"></td> <td style="width:17px;" width="17" class=""><img alt="" height="1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="width:17px; height:1px;" width="17"></td> <td align="left" style="text-align:left; vertical-align:middle;" valign="middle" class=""> <font class="fontsize4" face="Trebuchet MS, sans-serif" style="font-family:Trebuchet MS, sans-serif;"><strong>Moving the Needle: </strong><br> <font color="#001ef0" style="color:#001ef0;"><a href="https://www.phocuswire.com/Corporate-travel-may-hold-key-moving-needle-sustainability"> <font color="#001ef0" style="color:#001ef0"> Corporate Travel May Hold Key To Moving The Needle On Sustainability </font> </a> </font> </font> </td> </tr> <!-- point #4 end --> </tbody> </table> </td> </tr> <tr> <td height="40" style="height:40px; width:440px;" width="440" class="">&nbsp;</td> </tr> </tbody> </table> <!-- beige section 2 end --> <!-- 40px spacer --> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td height="40" style="height:40px;" class="">&nbsp;</td> </tr> </tbody> </table> </td> <td style="width:40px;" width="40" class=""><img alt="" height="1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" width="40"> </td> </tr> </tbody> </table> <table align="center" bgcolor="#fff" border="0" cellpadding="0" cellspacing="0" class="width600" style="margin:0px auto; background-color:#fff;" width="600"> <tbody> <tr> <td style="width:40px;" width="40" class=""><img alt="" height="1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" width="40"> </td> <td class="width520" pardot-data="" style="font-size: 20px;" width="520"> <!-- blue section start --> <table bgcolor="#e1f5fa" border="0" cellpadding="0" cellspacing="0" style="background-color:#e1f5fa;" width="100%"> <tbody> <tr> <td> <table> <tbody> <tr> <td align="left" class="blueleft" style="vertical-align:top; text-align:left;" valign="top"><a href="https://www.elle.com.au/culture/revolve-festival-2022-tiktok-26914" style="text-decoration:none;"><img alt="" border="0" height="215" src="https://www2.opusagency.com/l/297782/2022-04-27/73gcpw/297782/1651071362UQryu12d/Final_Circle_RevolveFest.png" style="width: 246px; height: 215px; border-width: 0px; border-style: solid;" width="246"></a></td> <td align="left" class="blueright" style="vertical-align:middle; text-align:left;" valign="middle"> <font face="Trebuchet MS, sans-serif" style="font-family:Trebuchet MS, sans-serif;">&nbsp;<br> <font class="fontsize5"><strong>ONE MORE THING...<br> &nbsp; </strong></font><br> <font class="fontsize4"><strong>'Fyre Festival 2.0'</strong><br> <br> Revolve Issues A Formal Apology For *Those* Absolute Chaotic Scenes At Their Annual Festival<br> &nbsp;<br> <a href="https://www.elle.com.au/culture/revolve-festival-2022-tiktok-26914"> <font color="#001ef0" style="color:#001ef0; text-decoration:underline;"> <strong><u>It was a sh—show. </u> </strong> </font> </a> </font><br> &nbsp; </font> </td> <td style="width:40px;" width="40" class=""><img alt="" height="1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" width="40"></td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <!-- blue section end --> <!-- 40px spacer --> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td height="40" style="height:40px;" class="">&nbsp;</td> </tr> </tbody> </table> <div style="text-align:center;"> <center> <font class="fontsize5" face="Trebuchet MS, sans-serif" style="font-family:Trebuchet MS, sans-serif;"><span style="font-size:20px;"><strong>Be moved.</strong></span></font> </center> </div> <!-- 40px spacer --> <table border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td height="40" style="height:40px;" class="">&nbsp;</td> </tr> </tbody> </table> </td> <td style="width:40px;" width="40" class=""><img alt="" height="1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" width="40"> </td> </tr> </tbody> </table> <table align="center" bgcolor="#000" border="0" cellpadding="0" cellspacing="0" class="width600" style="margin:0px auto; 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