opus
Moving Up

With a New President, We Are Fueling Our Next Era of Growth

Meet our New President, Dena Lowery

From event manager to industry-renowned, incredibly accomplished, beloved executive, Dena Lowery, takes the helm of our global agency.

Through a career spanning more than 26 years, Dena has been a leader in global experience and event operations. Her ability to build high-performing teams has contributed to Opus Agency’s rapid growth over the past two decades. Dena started her career with us in 1996 as an event manager and, most recently, has been overseeing event operations, registration, attendee management, and the international capabilities of Opus Agency.

As Opus Agency’s new President, Dena leads our 300-person-strong global agency as we accelerate the power of shared experiences. Global brands, including Google, Microsoft, Salesforce, and many more, trust Dena and her teams to scale excellence across focused strategy, fearless creativity, emerging technology, and agile delivery.

As a tenured executive leading a fast-growing agency, Dena has been instrumental in driving outstanding success for her clients, her team members, and Opus Agency overall. 

A selection of Dena’s recent achievements include: 


Dena’s executive leadership has also impacted the event marketing industry across multiple decades, including her current roles on the boards of AVIXA and MGM Resorts International and her two terms on the board of the Corporate Event Marketing Association (CEMA).

As celebrated in our announcement, Mitch Barns, CEO of The Opus Group, shares that “Dena is unparalleled in her ability to build trust with our teams, our partners, and our clients. It comes from her integrity, her knowledge and experience, and her commitment to excellence. We are thrilled to have Dena as President of Opus Agency.”

“The past few years have been a pivotal time for all of our agencies, with each evolving with their clients and teams to thrive in a post-pandemic world,” says Kim Kopetz, President and Chief Operating Officer of The Opus Group. “I am very excited for what the future holds for The Opus Group and look forward to partnering with Dena on the continued success and growth of our people, our agencies, and our company.” 

To see what Dena and our teams drive next, subscribe to our monthly newsletter, XO, and follow us on LinkedIn and Instagram.

For media and press inquiries, please contact media.relations@opusagency.com.

More Like This, Delivered to You

As our agency continues to explore the future of experiences, you can join us and leaders from Google, Microsoft, Salesforce, and many more of our clients to stay ahead of what’s next by subscribing to XO. Each month, you’ll receive our latest insights and perspectives, plus carefully curated links worthy of your next new tab.

Posted by:
Explore More

Insights in
the Inbox

XO is a newsletter with a mission to be loved by marketing executives and event professionals.

Through careful curation and purposeful prose, XO serves thousands of leaders who want to stay on top of what’s new and what’s next in the world of experiences.

To join in, see past issues or subscribe below.