Meet our New President, Dena Lowery
Through a career spanning more than 26 years, Dena has been a leader in global experience and event operations. Her ability to build high-performing teams has contributed to Opus Agency’s rapid growth over the past two decades. Dena started her career with us in 1996 as an event manager and, most recently, has been overseeing event operations, registration, attendee management, and the international capabilities of Opus Agency.
As Opus Agency’s new President, Dena leads our 300-person-strong global agency as we accelerate the power of shared experiences. Global brands, including Google, Microsoft, Salesforce, and many more, trust Dena and her teams to scale excellence across focused strategy, fearless creativity, emerging technology, and agile delivery.
As a tenured executive leading a fast-growing agency, Dena has been instrumental in driving outstanding success for her clients, her team members, and Opus Agency overall.
A selection of Dena’s recent achievements include:
- Growing revenue every year during her time on the executive staff
- Acquiring seven agencies in under 19 months, resulting in the addition of over 200 employees and five office locations, including our EMEA hub in the heart of London
- Capturing numerous industry awards and recognitions, including 13 consecutive years on the Event Marketer It List
- Gaining national recognition and awards, including Top Places to Work and Inc. 500 Fastest Growing Companies, all while maintaining above-industry-average team member retention
Dena’s executive leadership has also impacted the event marketing industry across multiple decades, including her current roles on the boards of AVIXA and MGM Resorts International and her two terms on the board of the Corporate Event Marketing Association (CEMA).
As celebrated in our announcement, Mitch Barns, CEO of The Opus Group, shares that “Dena is unparalleled in her ability to build trust with our teams, our partners, and our clients. It comes from her integrity, her knowledge and experience, and her commitment to excellence. We are thrilled to have Dena as President of Opus Agency.”
“The past few years have been a pivotal time for all of our agencies, with each evolving with their clients and teams to thrive in a post-pandemic world,” says Kim Kopetz, President and Chief Operating Officer of The Opus Group. “I am very excited for what the future holds for The Opus Group and look forward to partnering with Dena on the continued success and growth of our people, our agencies, and our company.”
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