Join Brent Turner, EVP Strategy & Solutions at Opus Agency, for Beyond Borders: The Playbook for Global Event Scaling, an interactive, fast-paced (and fun) session unpacking the “why, where, and how” of global scaling.

Beyond Borders: The Playbook for Global Event Scaling

Thursday, April 23 | 12 p.m. - 12:30 p.m.

Learn to adapt formats, target emerging hubs, and build a globally scalable playbook that resonates locally, and future-proof your footprint for the next era of growth.

Key takeaways:

• The Emerging Map: Identify the key global markets and hubs that brands cannot afford to ignore in the next five years.
• Global vs. Local: Strategies to balance global brand consistency with the necessity of local cultural relevance and adaptation.
• The Scaling Playbook: A strategic framework for extending event portfolios into new regions without losing impact or efficiency.

What is London Experience Week?

London Experience Week (LXW) is a global gathering for the people building the experience economy. Bringing together 750+ leaders from 40 countries, LXW is where brands, creators, and operators share what’s working, explore new formats, and build the partnerships shaping the future of experiences.

Stay tuned to Happenings for more perspectives from the leaders fueling the future of events.