Event Marketer Spotlights Opus Agency’s Recent Acquisition

Event Marketer just published a roundup of the latest mergers and acquisitions hitting the event industry.

Deals are accelerating at an unprecedented rate. The demand for live events, global reach, and expanded capabilities is surging, and agencies across the industry are responding by consolidating, partnering, and betting on scale.

Among the most significant announcements: Opus Agency’s recent acquisition of UK-based Wave. Event Marketer writes:

Opus Agency, the heavyweight global event agency owned by The Opus Group, in April announced its acquisition of UK-based Wave Marketing Communications, an agency known for its technical production prowess and delivery around the EMEA region. The move marks the first acquisition since EagleTree Capital purchased The Opus Group from Growth Catalyst Partners earlier this month.

The new arrangement is designed to “leverage shared flagship client relationships to deliver seamless, multimarket programs with greater consistency and broader reach,” and will see the Wave team join Opus Agency's London-based crew in the coming months.

“Acquiring Wave strengthens our global business at a time when clients need more from their event partners across markets,” said Dena Lowery, president at Opus Agency, in a formal statement. “It adds premium production capability, technical depth, and a leadership team that shares our standards and our drive to outrun ordinary.”

Read the full article to see what other wheeling and dealing is reshaping the landscape. 

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