October 29, 2024
Opus Agency Takes the Stage at IRF Leadership Insights Forum
Tiffany Cohen shares tips for planning highly desirable yet cost-effective incentive travel programs.

Incentive travel is a powerful motivator, but how can planners create unforgettable experiences in the current economic climate?
Tiffany Cohen, CMP, CITP, Sr. Vice President of Incentives and Global Sourcing at Opus Agency, addressed this challenge head-on during the Incentive Research Foundation’s Leadership Insights Forum at The St. Regis Aspen Resort.
Cohen offered practical advice for planning high-impact, budget-friendly incentive programs. She explored alternate destinations and the practical, financial, and emotional reasons that make those cities so desirable. She also shared how flat or shrinking budgets are prompting planners to get creative and try new destinations like Fiji and Singapore, which provide luxury without the premium price tag.
Planning an incentive trip? Let Opus Agency help!

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