Sarah Peacock Joins Opus Agency as Head of Marketing APAC

Sarah Peacock has joined Opus Agency as Head of Marketing APAC, leading regional marketing strategy and brand positioning to shape how we show up in-market. 

“Opus Agency is at an exciting inflection point in APAC,” she says. “With the backing of a global network and a clear ambition for growth in the region, there’s enormous potential to build something distinctive.”

She will report to Nigel Ruffell, EVP of APAC, who adds, “Sarah combines deep transformation experience with hands-on marketing leadership. She understands how to build brands that drive measurable impact, and that will be central to how we position Opus Agency in this market.”

Peacock brings more than two decades of marketing leadership experience, spanning professional services, digital platforms, and membership organizations. Her background includes leadership roles at PwC Australia, Business Australia, and TrueLocal.

“My focus is on strengthening how Opus Agency shows up in the market, connecting our global capability with regional opportunity and ensuring our brand reflects the scale, creativity, and commercial impact we deliver for clients.”

“We work with ambitious organizations across the region, and I’m looking forward to deepening those relationships as we unlock the next stage of growth together. It’s a privilege to join at the start of this new chapter for Opus Agency and to help shape what comes next.”