Incentive Scoop

Sharing the Do’s and Don’ts of Incentive Planning with BizBash

Sharing the Do’s and Don’ts of Incentive Planning with BizBash

Opus Agency’s SVP of Incentives weighs in on how to organize a rewarding attendee experience.
Designed to recruit, motivate, and recognize employees, incentive travel programs must now aim even higher to prioritize mental, physical, and emotional well-being.

In a recent article titled The Do’s and Don’ts of Planning an Incentive Trip, BizBash shares insights from industry experts on:

  • Personalizing the experience
  • Picking the best destination
  • Choosing the right partners
  • Incorporating local experiences
  • Being mindful of sustainability

Tiffany Cohen, SVP of Incentives and Global Sourcing at Opus Agency, shares her thoughts on incentive personalization.

“For some, it’s about the face-to-face time they get with their leadership. For others, it’s about sharing the trip with their plus-one. Some are hoping to cross a bucket list destination off their list. And some want to connect with the local culture and immerse themselves in the destination. Ultimately, it’s about reward and recognition. Our challenge is to ensure everyone walks away feeling like their needs have been met.”

Cohen also shares that gifting is an opportunity to reduce the environmental impact of the incentive program. 

“This involves ensuring products are sustainably and responsibly made and exclusively sourcing local gifts that directly benefit the destination.”

Read the full article here.

More Like This, Delivered to You

As our agency continues to explore the future of experiences, you can join us and leaders from Google, Microsoft, Salesforce, and many more of our clients to stay ahead of what’s next by subscribing to XO. Each month, you’ll receive our latest insights and perspectives, plus carefully curated links worthy of your next new tab.

Posted by:
Explore More

Insights in
the Inbox

XO is a newsletter with a mission to be loved by marketing executives and event professionals.

Through careful curation and purposeful prose, XO serves thousands of leaders who want to stay on top of what’s new and what’s next in the world of experiences.

To join in, see past issues or subscribe below.