Sharing the Do’s and Don’ts of Incentive Planning with BizBash
In a recent article titled The Do’s and Don’ts of Planning an Incentive Trip, BizBash shares insights from industry experts on:
- Personalizing the experience
- Picking the best destination
- Choosing the right partners
- Incorporating local experiences
- Being mindful of sustainability
Tiffany Cohen, SVP of Incentives and Global Sourcing at Opus Agency, shares her thoughts on incentive personalization.
“For some, it’s about the face-to-face time they get with their leadership. For others, it’s about sharing the trip with their plus-one. Some are hoping to cross a bucket list destination off their list. And some want to connect with the local culture and immerse themselves in the destination. Ultimately, it’s about reward and recognition. Our challenge is to ensure everyone walks away feeling like their needs have been met.”
Cohen also shares that gifting is an opportunity to reduce the environmental impact of the incentive program.
“This involves ensuring products are sustainably and responsibly made and exclusively sourcing local gifts that directly benefit the destination.”
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