Tiffany Cohen Shares Incentive Insights at SITE Global Conference
At SITE Global Conference 2025, Tiffany Cohen, CMP, CITP, and SVP of Incentives and Global Sourcing at Opus Agency, led a breakout session exploring emerging destinations that deliver high impact without high costs.
The key takeaway? Rethinking “budget-friendly” by looking at what Tiffany calls “new value” destinations—places that may not seem like cost-savers at first glance but, when evaluated holistically, deliver more for less. From lodging and activities to the overall experience, these destinations prove that a bigger impact doesn’t have to come with a bigger price tag.
Among her top picks:
- Morocco as a compelling alternative to luxury mainstays like Monaco or the UAE
- Lisbon and Portugal as hidden gems offering a fresh take on classic European incentive trips
- Fiji for its competitive pricing on accommodations and standout ecotourism offerings
- Cartagena, Colombia, for sun-and-fun seekers looking beyond Los Cabos or San Juan
- Southeast Asia for its rich opportunities, strong currency conversion rates, and exceptional hospitality
Tiffany’s session also sparked a crowdsourced list of emerging destinations to watch, from Slovenia’s old-world charm to the renewed buzz around Thailand and Ecuador.
For a full breakdown of Tiffany’s insights and more expert recommendations, check out SITE’s recap of her session here.
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