This report from Opus Agency is back for a second year.

Our teams surveyed a cross-section of technology sales professionals ranging from executive leaders to account representatives across several age brackets and various company sizes. Throughout the survey, our team analyzed what attendees, from executives to individual contributors, want from their 2024 sales kickoff event, how they want to engage, and what aspects are most impactful. Then we compared year-over-year data to see what's changed since we conducted this survey a year ago.

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