Dell Technologies Forum EMEA

Every year, Dell Technologies takes the energy and ambition of Dell World on the road. Across 15 cities throughout EMEA, the Forum roadshow brings customers, partners, and teams together around what’s next. Dell partners with Opus Agency to turn that vision into a scalable live experience built for local markets but connected by a shared global story.

Each stop needs to feel relevant to its local audience while still carrying the legacy and consistency of the Dell Technologies brand. The challenge is often finding the balance between repeatability and reinvention each year.

Together, we’ve created a framework flexible enough to move market-to-market without losing impact. Large-scale plenaries. Content-rich breakout spaces. Sponsor activations. Deep-dive theatres. Hands-on product experiences. Every environment is designed to keep people moving, exploring, and engaging.

Behind the scenes, the operation moves across markets, time zones, currencies, languages, and cultures to deliver one connected experience across the region.

Opus Agency leads execution strategy at a global level while delivering end–to-end production, logistics, creative, communications, registration, and exhibition services throughout EMEA.