Salesforce Meant to Be

Delivery 

The Meant to Be activation bridged the gap between the media-driven perception of Al and its real-world applications. With a seamless AI experience personalised for every participant, staged inside a striking 6-meter LED-clad structure in Martin Place, we showcased how AI can enhance productivity and life experiences.

From the Al-enabled TripADeal competition to the world-first Al-powered Love Lock wall, this activation deeply engaged participants, reinforcing Salesforce's leadership in Al-driven innovation and customer-centric transformation. We immersed audiences in a real-world scenario, showcasing technology as it was"meant to be" for every Australian business.

Al helped participants customise their perfect trip and craft a winning competition entry; meanwhile, an app-enabled animated background let users take a personalised selfie to be displayed on an external screen, with the option to attach it to their competition entry.

Achievements

Through Meant to Be, we demystified agentic Al, making it relatable to everyday consumers and demonstrating how it can handle low-value tasks, freeing employees for higher-impact, customer-focused work.

Despite significant challenges—including high winds, rain, and on-site council restrictions—the activation surpassed all targets, driving brand awareness for both Salesforce and customer TripADeal.

By the numbers:

• 420K video views
• 4,466 attendees (48% above target)
• 20,880 foot traffic exposed
• 1,400+ competition entries