Salesforce Meant to Be
A bold, real-world AI experience in the heart of Sydney.
The Meant to Be activation brought AI out of the headlines and into everyday life, showing how it can simplify tasks, spark creativity, and drive real business impact.
Delivery
The Meant to Be activation bridged the gap between the media-driven perception of Al and its real-world applications. With a seamless Al experience personalised for every participant, staged inside a striking 6-metre LED-clad structure in Martin Place, we showcased how Al can enhance productivity and life experiences.
From the Al-enabled TripADeal competition to the world-first Al-powered Love Lock wall, this activation deeply engaged participants, reinforcing Salesforce's leadership in Al-driven innovation and customer-centric transformation. We immersed audiences in a real-world scenario, showcasing technology as it was "meant to be" for every Australian business.
Al helped participants customise their perfect trip and craft a winning competition entry; meanwhile, an app-enabled animated background let users take a personalised selfie to be displayed on an external screen, with the option to attach it to their competition entry.
Project Achievements
End-to-End
End-to-End
End-to-End
Through Meant to Be, we demystified agentic Al, making it relatable to everyday consumers and demonstrating how it can handle low-value tasks, freeing employees for higher-impact, customer-focused work.
Despite significant challenges—including high winds, rain, and council restrictions on-site—the activation surpassed all targets, driving brand awareness for both Salesforce and customer TripADeal.
