Salesforce World Tour

For more than two decades, Salesforce and Opus Agency have brought the Trailblazer community together—city by city, continent by continent. What began as a way to connect local customers has grown into a global stage for innovation, inspiration, and momentum.

Today, Salesforce World Tour travels the world, turning major cities into hubs for learning, connection, and big ideas. From London to Tokyo, thousands of customers, partners, and developers gather to explore what’s next.

Delivery

Over the years, World Tour has become a global event series, delivered with local precision. Opus Agency partnered with Salesforce to design and scale World Tour across markets while keeping the energy, storytelling, and community spirit consistent worldwide.

  • Global event strategy and program design
  • Scalable production model for international markets
  • Keynote and general session staging
  • Breakout and hands-on learning environments
  • Sponsor and partner experience design
  • Attendee journey and on-site engagement
  • Local market adaptation across global cities

Achievements

Together, we built a roadshow built to grow with the brand—and the community behind it. We’ve successfully brought World Tour to major markets around the world, including London, Paris, New York, Washington D.C., Seattle, Sydney, and Tokyo.

By the numbers:

  • 20+ years of partnership
  • Global audiences ranging from 1,000 to 15,000 attendees per event
  • Tens of thousands of attendees engaged annually
  • Millions of Trailblazers reached worldwide
More Success
Stories

Shake Shack Operations Leadership Summit

Inspiration sourced. Culture sizzled. Impact delivered.
More

NetApp INSIGHT

Data unleashed. Festivalized. Future-focused.
More

Dell Technologies Forums

Innovation on tour. Five cities. Countless connections.
More