Virgin Media O2 Sales Kickoff

Following the merger of Virgin Media and O2, Virgin Media O2 partnered with Opus Agency to bring thousands of employees, partners, and stakeholders together around a new shared direction. This event became a cultural reset, connecting new teams, building momentum across the business, and helping two organisations move forward as one.

Delivery

Hosted at Birmingham’s ICC, the two-day event featured presentations, immersive breakout sessions, networking experiences, evening celebrations, and a partner village to connect brands with the newly combined salesforce.

The event brought people together to build relationships, strengthen connections, and unite around a shared culture.

Opus Agency delivered:

Venue management
Technical production
Set and stage design
Sponsorship management
Exhibition management

Project Achievements

Executed a post-merger Sales Kickoff, aligning diverse teams and accelerating business momentum.
Fostered deep collaboration and networking by integrating conference, sponsorship, and exhibition elements into a singular, cohesive event environment.
Cultivated a unified corporate culture and strengthened strategic alignment in the wake of a significant organisational merger.