WalkMe Challenge
WalkMe was in a growth phase, focused on building awareness, driving engagement, and connecting with new and existing customers.
They came to us for an event. We gave them something bigger.
The WalkMe Challenge became a playful, scalable way to show the value of digital adoption, turning a complex, often intangible topic into something people could actually experience.
Delivery
We took a strategic, creative approach, building a simple idea with room to grow.
A light-hearted competition. Two players. One task. Only one has WalkMe.
From there, the concept evolved across formats:
- A video series with hosts guiding and commenting on each challenge
- Social content extending reach and engagement
- A live event format, using a transportable kit so the challenge could be played on stage
- And eventually, a fully digital experience hosted online
As the idea gained traction, WalkMe wanted to take it further.
We partnered with 2DM Digital to transform the challenge into a bespoke, gamified web application—accessible anytime, anywhere.
Users complete the same task twice. First, without WalkMe, relying on traditional support. Then, with WalkMe, experiencing the difference in real time.
We integrated WalkMe directly into a custom CRM environment, creating a hands-on, interactive demonstration of the product’s value. Ultimately, we moved beyond a single event, creating a flexible tool that could live across marketing, sales, and product storytelling.
Project Achievements
End-to-End
End-to-End
End-to-End
The digital experience extended the life of the idea, turning the WalkMe Challenge into a repeatable, shareable way to demonstrate value.
- Higher audience engagement on TikTok compared to LinkedIn and Facebook
- Strong video performance, with a 60% completion rate
- A scalable, on-demand tool used across sales, marketing, and internal teams
