Katie McIntyre, Director of Strategy and Event Technology at Opus Agency, has been recognized by InEvent as one of the Registration Heroes of 2025.  

This prestigious list honors 30 professionals who are quietly revolutionizing how events handle attendee management and check-in experiences. The recognition highlights Katie’s unique ability to translate complexity into clarity, drawing on over a decade of experience in strategy and event technology. 

Those who work with Katie commend her for her calmness under pressure, sharp thinking in brainstorming sessions, and laser focus on creating seamless touchpoints for end users. But more than anything, Katie’s insights are what really set her apart. Her approach to late registration has shifted how we think about campaign timing and budget allocation:

“Late registration is a stressor for any event organizer, but it's also an opportunity for big savings. Roughly 45% of attendees register in the final month, so we now focus campaign spend in those last 8–12 weeks, when the value prop is clearest. It's better for us and for the audience.”

This kind of thinking is precisely why Katie has earned a spot among the industry’s top registration pros.

Curious to see who else made the list of Registration Heroes? Read the full article here.