London Calling: Discover the Future of Events at IMEX
Kevin at IMEX 2025


The future of global events is taking shape in London—and we’re proud to be part of the story.
Kevin Lang, Global Accounts Director at Opus Agency, is joining Excel London for a press briefing during IMEX America to share why the UK capital has become America’s #1 event destination in Europe.
London Has a New Crown Jewel
Wednesday, 8 October | 10:00-10:20 am (Q&A to follow)
What to Expect:
- Learn about Excel London’s new ICC expansion, i.e., its “prize jewel”
- Explore data on London’s record international inbound business visits and tourism
- Discover why leading brands choose London and Excel, from connectivity and sustainability to elevated attendee experiences
Speakers:
- James Rees, Executive Director, Excel London (President, JMIC & ICCA Past-President)
- Tracy Halliwell, Director of Tourism, Conventions, & Major Events, London & Partners
- Kevin Lang, Director of Global Accounts, Opus Agency
With a global footprint that includes an office in London, Opus Agency is proud to partner with Excel London in delivering world-shaping experiences at one of the industry’s premier venues.
About IMEX America
IMEX America is the largest trade show for the global meetings, events, and incentive travel industry. It brings together over 5,700 decision-makers and 3,500 suppliers to forge powerful partnerships that shape the future of events.
More Like This, Delivered to You
As our agency continues to explore the future of experiences, you can join us and leaders from Google, Microsoft, Salesforce, and many more of our clients to stay ahead of what’s next by subscribing to XO. Each month, you’ll receive our latest insights and perspectives, plus carefully curated links worthy of your next new tab.
Insights in
the Inbox
XO is a newsletter with a mission to be loved by marketing executives and event professionals.
Through careful curation and purposeful prose, XO serves thousands of leaders who want to stay on top of what’s new and what’s next in the world of experiences.
To join in, see past issues or subscribe below.