Dell Technologies Engines of Human Progress Pavilion

Dell Technologies powers the world around us, and in 2022, we made it impossible to miss. The Engines of Human Progress Pavilion brought technology, sustainability, and human impact to life in a fully immersive experience.

Attendees explored a dozen exhibits showcasing Dell’s work to improve the world. From a 30-foot aluminum whale suspended above the booth to interactive installations made from recycled electronics, every detail told a story of innovation and responsibility.

Delivery

Dell partnered with Opus Agency to create an experience that transformed abstract technology into tangible impact.

Exhibit design and environmental storytelling across 12 immersive experiences
Large-scale fabrication, including the 30-foot aluminum whale sculpture
Sustainable materials strategy: 75% of the booth made from recycled elements, all repurposed or stored for future use
Interactive moments to engage attendees:
- Wings made from 2 billion pounds of repurposed electronic waste
- Aquatic environment built from 100% recycled plastic and reclaimed coastal litter
- Smog reduction messaging printed on flower seed paper with ink made from diesel exhaust
On-site program and attendee flow management to maximize engagement and photo moments

Every element was designed to make Dell’s technology visible, experiential, and memorable while demonstrating commitment to sustainability and social impact.

Project Achievements

30 ft.

End-to-End

aluminum whale sculpture

75%

End-to-End

booth structure built from recycled elements

100%

End-to-End

materials repurposed or stored for future use

The pavilion delivered a visually stunning and highly engaging experience, elevating brand perception and audience understanding:

High engagement with sustainable and interactive installations
Media and social amplification of experiential storytelling
Reinforced Dell’s commitment to environmental responsibility

“Thank you to the Opus Agency team for the great partnership in making Dell Technologies World such a huge success. We value your exceptional creativity and innovative storytelling in bringing our brand to life. Our partnership has helped us create epic experiences that continue to raise the bar for Dell Technologies.”
– VP Experiential Marketing, Dell Technologies